EXCLUSIVE NSW PACKAGE. Unprecedented exposure for your premier property

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1 EXCLUSIVE PACKAGE NSW Unprecedented exposure for your premier property

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3 Domain offers sellers guaranteed and exclusive editorial placement as House of the Week or Apartment of The Week within Domain s weekly liftout in The Sydney Morning Herald and The Australian Financial Review, plus premium magazine advertising, a prime spot on the smh.com.au homepage and industry-leading social amplification for your premier property. ELEMENTS Editorial House or Apartment of the week feature in Saturday s The SMH and Friday s The AFR Magazine Advertising Domain in The SMH half page advertisement x 2 weeks Domain Prestige in The AFR full page advertisement x 2 weeks Digital and Social Amplification Domain Dream Homes on the smh.com.au homepage x 2 weeks Listing showcased via Domain Facebook, Instagram and Twitter Social Boost INVESTMENT: $16,990 GST inclusive Cancellation of any portion of the NSW Exclusive Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the bundle. NSW Exclusive Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

4 MAGAZINE EDITORIAL & ADVERTISING HOUSE/APARTMENT OF THE WEEK EDITORIAL FEATURE Reach qualified and informed buyers Published in metropolitan copies of Saturday s The Sydney Morning Herald and Friday s The Australian Financial Review, Domain s weekly magazine covers the best in Sydney property and lifestyle. Showcase your property s best features an exclusive editorial feature and two weeks of full page advertising. BOOST YOUR EXPOSURE 1,241,0000 Unique property seekers read Domain in Saturday s The SMH and Friday s The AFR each month 1 DECISION MAKERS 37 % POTENTIAL INVESTORS $ 757k more likely to buy a property in the next 12 months 2 average value of investments 1 Source: 1. emma TM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct Nielsen Digital Ratings (Monthly) Oct 2017, people 14+ only. 2. Compared to the average Australian. emma TM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct Nielsen Digital Ratings (Monthly) Oct 2017, people 14+ only.

5 DOMAIN PRESTIGE Australia s premier property liftout Published in Wednesday s The Australian Financial Review, Domain Prestige showcases the best in Australian property. Capture the attention of senior business executives across Australia with two weeks of full page advertising. 293,000 unique property seekers read Domain Prestige monthly 1

6 DIGITAL EXPOSURE DOMAIN DREAM HOMES Showcase your property on the smh.com.au homepage Dream Homes features NSW s most prestigious properties on the homepage of the smh.com.au and domain.com.au, NSW. Showcase your property to the smh.com.au s engaged readers with two weeks of Dream Homes homepage placement. 6.3 million visits weekly 1 UNMATCHED AUDIENCE 6,300,000 Domain digital + smh.com.au audience each month 1 HIGH-INCOME EARNERS 43 % POTENTIAL INVESTORS $ 507k more likely to have a personal income over $100k 2 average value of investments 1 Source: 1. emma conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar Compared to the average Australian. emma TM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct Nielsen Digital Ratings (Monthly) Oct 2017, people 14+ only.

7 SOCIAL AMPLIFICATION DOMAIN FACEBOOK, INSTAGRAM AND TWITTER SOCIAL POST Leverage Domain s social leadership Amplify your property via Australia s #1 property brand on social media 3, capturing active and passive buyers when they re most engaged. With a combined social following of 1.5 million 6, Domain s Facebook, Instagram and Twitter pages boost your property s exposure to an international buying audience. SOCIAL LEADERSHIP #1 property brand on social media in Australia 3 HIGH ENGAGEMENT 2x FACEBOOK REACH 15m higher engagement compared to the nearest competitor 4 active Facebook users in Australia each month 5 DOMAIN SOCIAL BOOST Domain Social Boost showcases your property as a Domain sponsored post on Facebook. Using intelligent targeting, Social Boost amplifies your listing to buyers actively searching in your area to help you sell your property faster and for more. 80% of millennial home buyers in Australia use social media in their property search6 Source: 3. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Jan CrowdTangle, Nov Sensis Social Media Report June GfK Home Buyer and Vendor Insights, Jun 2017.

8 EXCLUSIVE PACKAGE NSW Unprecedented exposure for your premier property Domain delivers buyers. Contact your real estate agent today. DM