YOU AND DUNLOP HIGH PERFORMANCE BUILDING PRODUCTS

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1 YOU AND DUNLOP HIGH PERFORMANCE BUILDING PRODUCTS A PROFITABLE PARTNERSHIP FROM START TO FINISH Tel: Dunlop Partnership Brochure v3.indd 1 15/11/ :04

2 OUR BRAND, YOUR ADVANTAGE ANSWERS TO ANY NEED When John Boyd Dunlop created the first commercially viable pneumatic tyre in 1888, little did he know what he had started. Within ten years, his invention had almost entirely replaced solid rubber tyres and the Dunlop brand was born. Fast-forward 120 years and Dunlop still remains one of the best-known brands in the world. Currently ranked number 130 in the 2011 Superbrands* list, it is associated with many things from tyres to trainers, sports equipment to tile adhesives and all with one quality in common - good performance at a competitive price. For those that stock the Dunlop Adhesive range of tile adhesives, grouts and finishing products this incredible brand awareness delivers major benefits. Why? Because people trust brands. People respect brands. People buy brands. Stocking our range allows you to capitalise on this brand power. It also prevents our range becoming commodities and means they are demanded for their brand qualities and not just driven by price. Dunlop s aim is to make it easier to select and use the best products to achieve professional results. We are aimed at the multi skilled tradesman, our range is sold through retailers up and down the country. * Inside or outside, on walls, on floors, for stone, for porcelain... whatever the tile adhesion or grouting requirement, Dunlop has the product to meet your customer s needs. In all cases, these products are manufactured under a quality system approved by BSi (the UK s National Standards Body) whilst many also draw on special patents and advanced manufacturing techniques to offer innovative, value-adding features. Just one example of this can be found in our anti-mould products, which incorporate Microban - one of the world s most effective anti-bacterial agents - to protect against black mould in bathrooms and kitchens. Likewise, some of our adhesives use PorcelBond technology, ultimately allowing them to stick fully vitrified and porcelain tiles to almost any background. On top of these impressive performance characteristics, our products are also complemented by a number of initiatives that make them easier to use. The process of product selection and application for instance is simplified by a reverse traffic light colour coding system which features on all our packaging. Green for go signifies preparation products where all projects begin. Red for stop denotes finishing products where any job ends. Yellow signifies adhesion whilst amber is used for grouting. For extra simplicity, our product names are also selfexplanatory. Plus, easy to understand icons give further information such as advice on suitable areas of application. And as testament to the reliability and performance as well as our rigorous quality control procedures, all Dunlop products now carry a 10-year guarantee. Microban is a registered trademark of Microban Products Company Dunlop Partnership Brochure v3.indd /11/ :05

3 SUPPORTING OUR STOCKISTS SPECIALIST TRAINING AND ADVICE Another way Dunlop stands apart is through our commitment to adding value. As part of this, we offer: Recognising the more your staff know about our products the more they can cross-sell, up-sell and add value to your customers, we provide valuable product training. In-depth Marketing Support To ensure our range isn t just easy to use but easy to sell, we provide comprehensive marketing support. This includes access to a wide choice of Point-of-Sale materials such as: Window and rail banners Display boards and rail banners Display stands Shelf strips Grout boards and swatches This ultimately allows you to create a POS package that suits your outlet whilst ensuring increased impact for our products. Plus, to help you use these items to best effect, we even offer a professional merchandising service. This entails your needs being individually assessed by our experienced sales and marketing team. From there, our experts can visit your outlet(s) and set out POS materials in a way that will deliver optimum results considering the specific selling environment, your customer base and the particular products you stock. This includes regular retail training days held at our own purpose-built training centre where, amongst other things, we offer guidance on how to give correct product selection and application advice. We can also conduct in-store training and offer e-learning facilities such as video how-to guides which can be downloaded onto a PC or a WAP enabled mobile phone. With Dunlop, you will also have access to a dedicated helpline manned by experts with a wealth of knowledge in all aspects of tiling and tiling products. These advisors are available to answer all you tiling questions and give advice on the best products to select for each job. Our E-learning programme with a modular format and save as you go capabilities allows you to develop your knowledge of our product range and of likely applications in your own time. At your pace. And from your own place. Visit dunlop-adhesives.com/elearning Finally, to ensure maximum awareness of our products and help drive customers to our stockists in the first place, we also invest heavily in marketing. This sees us running regular advertising campaigns in key magazines and newspapers. In addition, we have our own PR agency tasked with keeping the press and the public up to date with new product and business developments. We also hold frequent competitions and giveaways to encourage new customers to try our products. PRODUCT SELECTOR KEY READY MIXED POWDER SUITABLE SELECTOR SUITABLE IF USED WITH FLEXIBLE ADDITIVE SUITABLE IF USED IN DRY CONDITIONS SUITABLE IF USED WITH SBR UNIVERSAL BONDING AGENT SEEK FURTHER ADVICE WITH DUNLOP TECHNICAL DEPARTMENT WHEN FIXING TO HEATED FLOORS EN CLASSIFICATION COLOUR BRILLIANT LIMESTONE NON-SLIP WATERPROOF MULTI-PURPOSE FIX N D1T D2TE D2T OFF- OFF- BRILLIANT Flexible Floor & Anti Mould Grout with Floor & SET FAST PLUS FLOOR & 2-PART RAPIDSET FLEX WALL FLEXIBLE WALL C1T C2TE C1F C2F C2FT C1FS2 CG1 CG1 LIMESTONE / / LIMESTONE CHARCOAL LIGHT BRILLIANT FLOOR Flexible Floor & Ready Mixed Grout with FLOOR & INTERIOR, DRY DOMESTIC SHOWER RAPIDSET FLOOR & LARGE FORMAT & NATURAL STONE FLEXIBLE ANTI-MOULD WITH MICROBAN READY MIXED WITH MICROBAN SWIMMING POOLS UNDERFLOOR HEATING EXTERIOR POWER SHOWER Ready Mixed Grout with PLUS TILE SITUATION WALL Multi Purpose Fix N Grout Anti Mould Grout with TILE-ONWOOD BACKGROUND FIBRE CEMENT BOARD BLOCKWORK RENDERING LIGHT CHARCOAL Tile-on-Wood Floor & Tile-on-Wood SCREED EXISTING GLAZED TILES PAINTED WALLS PLASTER PLASTERBOARD PLYWOOD Microban is a registered trademark of Microban Products Company T & G FLOORBOARDS PLYWOOD OVERLAY Note: Whilst every care has been taken to achieve a true colour match, limitations in the printing process may cause some colour variation. MASTIC ASPHALT (FLOORING GRADE) BRICK / CONCRETE VINYL TILES TILE TYPE POROUS BODIED GLAZED WALL Building Adhesives Limited, Longton Road, Trentham, Stoke-on-Trent, ST4 8JB England Sales Tel: +44 (0) Fax: +44 (0) Technical Tel: +44 (0) Helpline Tel: Fax: +44 (0) info@building-adhesives.com 5452 Dunlop Partnership Brochure v3.indd /11/ :05

4 BETTER PRODUCTS BETTER SERVICE ONE BRAND MANY BENEFITS At Dunlop, we believe it s only natural to complement the quality of our products, with an equally high level of service. It is our aim to offer you nothing short of the complete package. To sum up, there s not one reason why Dunlop is a better choice of supplier for your tile adhesives, grouts and finishing products - there are several. When you work with us, you will reap the benefits of: To this end, we offer short lead times on orders and can normally deliver the products you require within 4 days of you ordering them. We also have a minimum order quantity of just one tonne, whilst carriage is free of charge. In addition, our position as a division of Building Adhesives Limited - who own the license to the Dunlop name - allows us to offer you the best of both worlds. We have access to the backing, resources and expertise of one of the most respected tile adhesive manufacturers on the market with over 40 years experience, yet are still of a size where we can provide retailers with a highly personalised, highly focused service. A clear market focus Extensive Point-of-Sale packages Professional merchandising Marketing support A complete range of easy to choose, easy to use products Superior service and support The power of the Dunlop brand Digital presence, mobile website and new app With us, you are never just a number Dunlop Partnership Brochure v3.indd /11/ :06

5 GET IN TOUCH WITH US CONTACT Building Adhesives Limited Longton Road Trentham Stoke on Trent ST4 8JB England Sales Dept. Tel: Sales Dept. Fax: Helpline Tel: Helpline Fax: Unit 622 Phase III North West Business Park Ballycoolin Dublin 15 Ireland Tel: Fax: SOCIAL Dunlop Adhesives Dunlop Adhesives 5452 Dunlop Partnership Brochure v3.indd 8 15/11/ :06