Where and how to play NOW and TOMORROW?

Transcription

1 In times of digitalization & different needs of target groups: Where and how to play NOW and TOMORROW? Retail & Shopping GfK FutureBuy Trend Report for Germany or Austria or Switzerland,

2 Report abstract: In times of digitalization & different needs of target groups: Where and how to play NOW and TOMORROW? NOW! TOMORROW! ON THE HORIZON! Provide a seamless omni-channel experience as shoppers want to buy whenever and wherever they want! Continuously improve last mile experience as this will be one of the key differentiators to win in the future. Integrate mobile as being "always on", as it will dramatically change shopping behavior on- & offline Consider mobile payment e.g.: In the German market usage is still behind European level, but younger generation open up Be aware of upcoming technology trends and disruptive shopping formats of the future. 2

3 Trend report explaining changing shopping behavior and attitudes across categories available for Germany / Austria / Switzerland* Some facts about GfK FutureBuy GfK FutureBuy is a globally syndicated trend study that keeps track of evolving shopping behavior and attitudes Omni-channel Shopping is growing the traditional retail has been challenged. Smartphone shopping, new ways of payment, click & collect services or virtual reality experiences have direct impact on business drivers and barriers of the future. How do different generations use new shopping formats? What do they need? What do they want? WHAT YOU GET The GfK Retail & Shopping Trend Report 2018 tells you: Where and how to play NOW and TOMORROW? How do upcoming future shopping concepts resonate with shoppers? The target group and trend analyses are based on the globally syndicated trend study GfK FutureBuy annually conducted since Conducted annually since ,000 shoppers** aged 18+ in 35 key markets, shoppers per market 18 product categories in 2018 Deep dives analyses on generations: Generation Z: Generation Y: Besides our trend report, we offer you customized analysis and consulting or instant access to an online reporting portal to run analysis on your own (upon request only). Generation X: Boomers: *Further countries upon request ** respondents who browsed, shopped for comparison, gathered information or actual purchased products or services in the past 6 month 3

4 Report content 40 slides will provide you with insights about shopping behavior and trends. Deep dives per generation or looking at Leading Edge Shoppers offer you a glimpse into the future. Topics we cover: Used shopping channels for 18 categories Webrooming, showrooming Perceived online and in-store benefits Preferred delivery formats: Home delivery, click & collect, parcel lockers, free delivery, same day delivery, grocery delivery Devices & apps used for shopping Mobile devices used for shopping Opinions towards proactive interactions by retailers/brands Mobile payment usage, drivers & barriers Attitudes towards future shopping concepts: Virtual reality, geo-locater apps, smart speakers The report is available for Germany and Austria. Other countries, online reporting access or customized analysis are available upon request. 4

5 Upon request (not included in this offer): Instant access to online reporting portal and/or custom analyses Flexible and fast usage of a broad range of data: 18 categories in comparison, data, regional & global benchmarks Online Reporting Portal Live interface access to all 18 FutureBuy categories for 1 year Includes FutureBuy data for your trend analyses Global, regional and country access packages available Data access for (single) countries includes always benchmarks for respective region and global Up to 5 users per client Webinar training session on portal navigation Pricing on request Custom analyses Answers to your specific challenges Reports or tables to your ad hoc queries FutureBuy to enrich adhoc studies and insights Pricing on request 5

6 Some facts about FutureBuy: Benchmark your category against others for a deeper understanding FutureBuy compares the relevance of purchase channels (offline vs. online) between 18 product categories Fast moving consumer goods Beauty and personal care Packaged food & beverages Household washing and cleaning OTC healthcare Baby care (i.e. diapers, baby cosmetics) Shaving (non-electric; i.e. razors, shaving cream) Pet food and accessories Consumer Durables TV & video devices (TV, camcorder, action cameras, 3D cameras, DVD/Blu-ray/4K video players) Audio devices (Hi-Fi, audio home system, radios, loudspeakers, portable / connected audio devices) Wearables (fitness or health trackers, smart watches, smart glasses, virtual reality glasses) Computing (desktop, notebook, tablet PC, printers) Smartphones / cell phones (smartphones, mobile phones) Major home appliances (i.e. refrigerators, washers & dryers, ovens, dishwashers) Small domestic appliances (i.e. coffee makers, toasters, mixers, blenders, hair dryers/irons, electric shaver/trimming/epilation) Other Financial services Replacement car & truck tires Toys Apparel * in

7 Your contacts for GfK FutureBuy BRITTA SCHMITZ Senior Director Consumer Insights Tel: +49 (0) ANNA KULNIG Client Business Partner AT Consumer Goods & Retail Tel: MARC GRAUPNER Consultant Consumer Insights Tel: +49 (0) MICHEL RAHM Client Business Partner CH Consumer Goods Tel: