How To Set Up Your Etsy Shop to Maximize Your Profits

Transcription

1 How To Set Up Your Etsy Shop to Maximize Your Profits by Nancy Alexander

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3 WHAT IS ETSY? Online marketplace; e-commerce platform Sell handmade items and supplies 1.4 Million Sellers 20.8 Million Active buyers $1.93 Billion Gross Sales Higher priced items sell on Etsy Don t have to devalue your product 3

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8 8 $37.97

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14 WHY SELL ON ETSY? No monthly membership fee Direct and easy checkout Promote listings inside Etsy Etsy fees - 3.5% of the selling price Easy auto-renew 14

15 WHY PEOPLE DON T SELL ON ETSY I need step-by-step instructions My product doesn t look like theirs I can t compete I can t make beautiful photos I can t write good descriptions I can t afford an expensive Banner 15

16 BEGIN BY CHOOSING A SHOP NAME Shop name implies what you do and sell Easy to recognize and read as one word Get the buyer s attention Choose easy to spell name No Cutsie names Should be 20 characters or less Check all social media sites for name 16

17 CHECK AVAILABILITY FOR SHOP NAME Check social media sites for availability Facebook Pinterest Twitter Google + Domain registrar such as Namecheap.com or Godaddy.com 17

18 ETSY SHOP NAME My Etsy Shop Name LadybugWreaths Find a name you like Is it available in all Social Media sites? GO FOR IT 18

19 SHOP NAME & USERNAME Shop name can change Only Once Username can Never change Profile image importance Use personal name for user name Use capitals to distinguish between words LadybugWreaths - not - ladybugwreaths 19

20 *NEW* ETSY SHOP ICON Etsy s new shop icon Etsy s saying it is important to build your brand Etsy now playing up profile image and shop icon 20

21 ETSY SHOP TITLE & ANNOUNCEMENT Most Important in Google and Etsy Search One of several ways to boost rankings to page 1, position 1 21

22 ETSY SHOP TITLE 55 Character limit Use keyword phrases, long tail keywords, and keywords that describe your shop 22

23 ETSY SHOP ANNOUNCEMENT 160 characters show in Google Important to Google & Etsy search First 6 words should be keyword phrases & long-tail keywords 23

24 INFO AND APPEARANCE FILL IN ALL POLICIES 24

25 INFO AND APPEARANCE POLICIES ARE VERY IMPORTANT Message to buyers *** Shipping policy Refund policy Exchange policy 25

26 INFO AND APPEARANCE MESSAGE TO BUYERS Most Important! Contact virtual handshake - with customers Start forming relationships with buyers Thank you for visiting! Offer a Coupon Code 100% Satisfaction Guarantee build confidence Feedback from customers Links to Facebook & Pinterest 26

27 INFO AND APPEARANCE 27

28 BANNERS Many options available for a nice banner Etsy banner generator is easy in Etsy Picmonkey is easy a little more advanced requiring some skill 28

29 BANNERS BANNER Samples Etsy Banner Generator 29

30 BANNERS FUN WITH BANNERS PicMonkey Banner Video by Nancy 30

31 BANNERS ENHANCE OR DETRACT FROM SHOP APPEARANCE Banners - coordinate with products Banners - cohesive with your brand Design several & change them frequently Choose a color, style, and design that flows, coordinates, and is YOU 31

32 GREAT BANNER SAMPLES ETSY Shop Banner Love products in banner Great style Cohesive look Colors flow

33 ETSY ALGORITHM RELEVANCY vs RECENCY Recency used to be important Relist items for.20 per day Etsy changed their rules Now a listing should be relevant 33

34 SEO ETSY SEARCH ENGINE OPTIMIZATION BE RELEVANT TO BE FOUND Think like a buyer Color, size, season, or theme Keyword phrases & Long tail keywords Goal be found on page 1 or page 2 34

35 SEO ETSY SEARCH ENGINE OPTIMIZATION Etsy Algorithm has changed Etsy Search engine rules use different criteria Use keyword phrases & long tail keywords in item listings, titles, tags, and materials TWO most important SEO elements in Etsy!! Shop Title Shop Announcement 35

36 LISTINGS LISTINGS ARE VERY IMPORTANT Spend time creating inviting listings with descriptions & photos to entice buyers. Use two & three word keyword phrases in title 36

37 LISTINGS DON T RUSH LISTINGS, IT WILL PAY OFF Title Optimization is FIRST Brainstorm keywords with Etsy Dropdown Search Pink Outdoor Wreath 551 Pink Wreath 14,000 37

38 PHOTOS SPEND TIME ON YOUR LISTINGS Photos & descriptions important You re allowed 5 photos - use 5 Research keywords thoroughly Stage photos - w/lighting & backgrounds Lighten and crop photos - Picmonkey Great photos & descriptions optimize your listings 38

39 PHOTOS One Chance One Photo A Few Seconds Entice & Intrigue Stickiness Factor This Makes Customers Want More One Photo Encourages a Customer to Click One Click Shows Customers More of Your Products 39

40 PHOTOS Your Photos Entice Customers They give You the power Make shoppers want to see more Entice a customer to see your Etsy Shop How?... Awesome, clear, edited Photos! 40

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42 facebook DRIVE TRAFFIC TO ETSY WITH POSTS Most popular Social Media site 1.23 Billion monthly active users Share new products, sales & specials Connect with your followers Create a Facebook Business Page Facebook.com/pages/create 42

43 facebook What Should I Post? Ask questions that require an answer Show off your personality; know, like & trust Promote what you sell (80/20 rule) Respond to comments 43

44 facebook Link Etsy to Facebook The best FREE app for this: OrangeTwig.com It will be visible on left of your FB page Add other apps, Pinterest, Instagram, etc. 44

45 DRIVE TRAFFIC TO ETSY WITH PHOTOS The 4 th largest driver of online traffic 80% Pinterest users are women 48.7 million users One of the top online social networks Utilizing their (SEO) to raise your rank Sign up for a business account with Pinterest Pinterest.com 45

46 DRIVE TRAFFIC TO ETSY WITH PINTEREST BOARDS 46

47 INSTAGRAM ENHANCES ETSY Branding tool Photo sharing App for iphone or Android Simple to tag, share & follow The right Instagram strategy will increase sales on Etsy 47

48 48 akaakkakakakk akakakakakaka

49 With our Etsy Intensives Course 49

50 Who is This Course Designed for? Artisans Make handmade items or sell supplies Can t seem to sell in your hometown Want to grow your business and your brand Need to bring in extra income Want to experience the joy of success by selling online 50

51 Testimonials From Our Etsy Intensives Graduates 51

52 Testimonials From Our Etsy Intensives Graduates 52

53 Testimonials From Our Etsy Intensives Graduates 53

54 Testimonials From Our Etsy Intensives Graduates 54

55 WEEK 1 Getting Started Setting up username, account & shop name Getting paid Opening your shop Info & appearance Creating the right message to buyers Social media links Design your own banner 55

56 WEEK 2 Your Message Info and Appearance (part 2) Message to buyers Shop policies Welcome message Refunds & exchanges Learn to take and edit photos 56

57 WEEK 3 Search Engine Optimization (SEO) Relevancy Keyword research Keyword phrases & long tail keywords Etsy search algorithm & relevancy Product Competition Set up Shop Title & Announcement 57

58 WEEK 4 Optimizing Your Page Titles Relevancy phrases Descriptive terms Tags & Descriptions Targeted Keyword Phrase Writing the perfect description Pricing Formula 58

59 WEEK 5 Driving Traffic Drive Traffic Coupons & promoted listings Social media Facebook, Pinterest, Instagram Posting & Visual Advertising Business accounts Optimize profiles 59

60 VIDEOS Fun with Banners Boxing a Wreath How to take photos How to edit photos Listing a Product Monogram Wreath About section video 60

61 PDFs & Worksheets Name Your Shop - Worksheet 1-4 Name Your Shop - Spreadsheet Key Shop Improvements Words Make a Difference Put More of You in Your Business Writing the Perfect Description Pricing Your Product Social Interactions on Etsy 61

62 E-BOOKS Sourcing Power Spring Meadow 62

63 12 Getting Started Videos 5 Recorded Webinars Bonuses Personal Access to me & my Team 63

64 Plus Private Facebook Group PROSPER WITH ETSY 64

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66 Purchase Option #1 $447 Non-Members of Best of Nancy Purchase Option #2 Just $347 Members of Best of Nancy Save $100 by joining my online community first you certainly can LadybugWreaths.com/Jason 66

67 I sell on Etsy while vacationing at the beach with my family and watching my husband play with his band. You can sell too while spending time with your family too! 67

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69 Purchase Option #1 $447 Non-Members of Best of Nancy Purchase Option #2 Just $347 Members of Best of Nancy Save $100 by joining my online community first you certainly can LadybugWreaths.com/Jason 69

70 Etsy Selling Questions and Answers Questions & Answers 70