Put your brand in the hands of an agency that students truly trust. NUS Media 2013 / 2014

Transcription

1 Put your brand in the hands of an agency that students truly trust NUS Media 2013 / 2014

2 Work with the student expert With 20 years of student marketing experience, no one understands students better than NUS. They are best placed to offer a range of touch-points giving you everything from brand insight, a range of media channels and creative solutions to help you market more effectively to young consumers.

3 Marketing Options NUS offer advertising placements within their newsletter and the option of sending an esolus campaign to a verified student database.

4 Newsletter The Product The monthly enewsletter is sent to a verified database of up to 500,000 students *. It is the only channel available that provides brands access to the entire NUS extra database of students and open rates have exceeded 40% in the last academic year. Benefit from: Statistics Month Volume Unique Open Rate Aug 523, , 352 (27.7%) Sep 623, , 698 (31.7%) Oct 498, , 638 (41.9%) Total Clicks Unique Click Through Rate 24, , 395 (3.34%) 43, , 995 (4.10%) 109, , 358 (12.9%) Primary Space High brand and profile exposure Typical open rates 25-30% plus On average 1,500 2,500 competition entries via the newsletter Increase likes on Facebook or link to a social media page of your choice Direct traffic directly to your site Testimonial We ve been featuring in the newsletter from the very beginning and each year we see stronger and stronger engagement from students. I m always very impressed with the open and click through rates and for that reason we have continued our presence in this excellent media channel Rebecca Heard, Business Development Manager, Education Online Store, Apple Store for Education, October Secondary Space *Peak September November bi-monthly sends Prices Peak (September November) Primary Space: 1600 Secondary Space: 1400 Third Level Space: 1100 Off Peak (December August) Primary Space: 1400 Secondary Space: 1200 Third Level Space: 900 Third Level Space

5 esolus The Product Statistics esolus Example Want to get your brands message directly into the inbox of a verified student database? NUS is a trusted source of information for students and the open rates are unrivalled. esolus sends can be targeted by region, institution, course type, gender and many other demographics. NUS are able to increase engagement by targeting students prior to, during or post campaign for true insight. Database of over 200,000* students Segment by gender, year of study, age, course type & location Typical open rates of 20-30% *Data levels vary by academic year Average Open Rate 30.4% 1.8% Figures are based on 6 campaigns September October 2013 Testimonial We ran a large esolus campaign for one of our clients as we looked for ways to target students in the key Freshers week period. With an open rate of 37% and a very respectable 2.3% CTR we were very impressed with what NUS Media were able to deliver. This is the first time we have worked with NUS Media but with results like this we ll be looking to them for any student campaigns we run in future. MediaCom Average click through rate Get professional tools at student friendly prices. With Adobe Creative Cloud * you can bring your entire creative world together in one place. It will give you access to the very latest versions of Adobe creative tools and services including full versions of the new Photoshop CC, Illustrator CC, InDesign CC and more so you'll always be one step ahead of the rest. Plus, Creative Cloud is now integrated with Behance, the world's leading creative community so you can post work to your portfolio, share and collaborate; see who's admiring your work and get inspiration from your classmates and industry peers. From now until 27 October, you can get it all for over 65% off**. That works out at just (incl. VAT)/month for the first 12 months*** Learn More Read Online Update your details To keep up to date with all the latest Adobe products, news, events and special offers as well as tips & tricks please share your contact details with us. Follow Us Join us on Behance Prices We can create your HTML s for just Get in touch today! 100 per thousand s plus VAT

6 National Website nus.org.uk nus.org.uk is a powerful, respected and engaging student site. It provides essential information in relation to campaigning and the NUS extra card. Over 1.4 million visitors in September 2013 alone Busiest day ever 13 September generated 87,960 visitors September October over 2.5 million unique visitors and 20 million impressions

7 National Website - Options 1) Home Page Take Over Full domination of the banner and side panels on nus.org.uk, giving brands a strong presence across the entire website. Takeovers are sold in weekly slots and campaign timings and content are subject to approval by NUS. Cost The cost to take over the home page is from 2,000 per week 2) The NUS extra Homepage Carousel NUS extra homepage is the most visited section of the site. Between 1st July - 30 November the NUS extra homepage has received a monthly average of 457k pageviews. NUS extra discount partners use this space to state their discount and offer competitions. Students visit these pages to purchase an NUS extra card and find out what discounts partners are offering. Cost The cost for inclusion on the carousel for a four week period is 5,000 (September November) 4,000 (December August) 3) Home Page Slider The home page slider sits on nus.org.uk and is on rotation amongst commercial and student campaigning work. It s one of the most prominent spaces on the site. Impressions in September 2,926,923. Cost The cost to feature on the Home Page Slider is 1,500 per week Combine all 3! For 3.5k per week why not combine all three digital elements as a package giving your campaign added value and increased exposure.

8 UNIONCLOUD UNIONCLOUD, NUS award winning digital platform is now live with 30 student union websites. This means union websites are managed from one central place and a national display advertising campaign can feature across a number of union sites giving your brand unique extra exposure as part of an integrated or standalone campaign. 30 student union websites are now live (October 2013) with this number increasing monthly Display advertising packages (leaderboards and banners) available Nearly 3 million impressions in September 2013 University of Manchester University of Central Lancashire (UCLAN) Birmingham Guild Nottingham Trent Trinity St Davids York St John University Liverpool John Moores MarJon Union Mid-Kent College Liverpool Guild Queens University Belfast University of Cumbria Middlesex University University of Huddersfield Kingston University Edge Hill University Salford University University of Leicester Bournemouth University University of Sunderland University of Abertay Dudley College Durham University Cornwall College Writtle College Liverpool Hope University of Winchester University of West London York College University of Bedfordshire

9 On Campus Subway voucher distribution For the second year running NUS Media took control of a Subway voucher distribution campaign to students during the Freshers s period. Following the success of the previous campaign the distribution was split over a larger number of TV regions across the UK and each region had a bespoke voucher that could only be redeemed at selected stores. Over 120 Student Unions were individually contacted and the exact number of vouchers required for each of the Student Unions was managed centrally via NUS Media utilising their unique network of Student Union contacts. NUS Media managed all aspects of the campaign from ensuring all 120 Unions were on board, fulfilment of voucher distribution via a third party and most importantly that distribution to the students was completed. Testimonial NUS has managed our Subway voucher campaign for the past 2 years and we ve been really impressed with the execution and level of project management. From sourcing the student unions, contacting the relevant people and giving us regular updates, the marketing team managed the full campaign. This year we targeted over 124 student unions and NUS delivered in excess of 270,000 vouchers into the hands of students in close proximity of a Subway franchise across a number of TV regions. Neil Hunter, Managing Director, Hunter Johnstone Cost Typical voucher campaign cost (based on Unions) 3,500

10 On Campus Campus Group can help you create and implement experiential activity as a partner of the NUS. Opportunities include: National campus tours One off events Stunts Club events and partnerships Summer balls Campus brand managers Testimonial We started working with Campus Group in During this time they have continued to deliver and impress on every campaign. They assisted us in developing a marketing strategy that assisted in arresting a decline in sales and has delivered substantial growth year on year ever since. Their unique insight and innovation have taken us to the forefront of experiential and online marketing. With the ever transient student audience, we look forward to working with Campus Group for many years to come & recommend them to any brand wishing to make its mark on the student market. Emma Hudson STA Travel, Global Marketing Director

11 Campus Brand Managers Event amplification Take the message further through peer to peer promotion across a network of over 500 Campus Brand Managers. Who are Campus Brand Managers? All our CBMs are current students. They are confident, well connected and committed to all things marketing, media and events. While this is a paid position, for many it is all about boosting their CV and gaining invaluable big brand experience. What can they do? Promotional distribution in hard to reach areas of campus, sampling, on or off campus events, society and lecture hits, research, data capture, PR, online seeding, and more!

12 Student Market Research Why NUS Research? We have instant access to our database of more than 500k students aged 16 and above, tailored to our client research needs. Because we devote all our work to and for students, and through our extensive work with national brands, we deliver additional national insight and benchmarking to help our clients brands grow. We have a qualitative and quantitative offer, and offer you a senior team with a broad range of experience in quantitative and qualitative methodologies. We are company partners to the Market Research Society to assure gold standard research. Who? NUS research department, led by Elizabeth Bone, Head of Group Research, supported by ten dedicated researchers; specialists in student research. How much? We understand that our commercial clients each offer their own unique benefits to the student market, so we never apply a one-size-fits-all approach. Daily rates are 550 per day for Elizabeth Bone and just 275 for Project Managers. Testimonial Always find the service professional / friendly and the end product presented professionally and the clients always report back that they are impressed and happy. The NUS research studies we have done over last year have helped grow our business and maintain clients and the NUS team have always been helpful and professional. Craig Harris, Sales Director at Subtv The NUS Omnibus The NUS Omnibus is the perfect introduction to the research department, giving you a flavour of the student market. This nationally representative, student panel can be accessed regularly at a low cost, taking advantage of quick turnaround times (just two weeks to delivery of findings). The omnibus can be used for: Market information Attitudes / awareness levels New product development Creative development Marketing evaluation Understanding underlying trends Year-on-year analysis As a PR aide, e.g. opinion polls Cost Competitively priced, the omnibus survey represents exceptional value, starting at just 1,200 for 5 questions.

13 Rate Card PEAK PRICES September to November OFF PEAK PRICES December to August All prices are exclusive of VAT enewsletter Peak Primary space 1,600 Secondary space 1,400 Third space 1,100 enewsletter Off Peak Primary space 1,400 Secondary space 1,200 Third space 900 Banner advertising on nus.org and union sites CPM 10 Home page take over 1 week (peak) 2,000 1 week (off peak) 1,500 Home page slider 1 week (peak) 1,500 1 week (off peak) 1,200 NUS extra carousel 1 month (peak) 5,000 1 month (off peak) 4,000 Research 5 questions in the Omnibus 1,200 Voucher distribution student unions 3,500 Experiential marketing campaign Costs depend on brief and scale of actvity POA Contact us for up to date data volumes, availability and packaged options to suit your budget