Cider Market Insights 2014 Spain In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Cider Market

Transcription

1 Cider Market Insights 2014 Spain In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Cider Market

2 Summary The Spain Cider Market Insights report comprises a high level market research data on the Spain cider industry. The report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Spain cider industry. Data includes volumes from 2009 to 2013 plus 2014 forecast, enabling historical and current trend analysis. In-depth market segmentation is presented: mainstream, premium, super premium, discount, alcoholic strength, local segmentation and type. It also provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in It presents an analysis of industry structure, and reports on company volumes, with the addition of profiles for the major producers. The report provides distribution channel data for total market (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data are also provided. Key Findings Cider market down slightly in On-premise performance causing problems for the cider category. Private Label cider performed well. Reasons to Buy The Spain Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market The report provides a much more granular and detailed data set than our competitors. Canadean s in-depth methodology provides consistent, reliable data which has been researched and built from brand upwards by an experienced on-the-ground industry analyst, who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers Uses a consistent set of attributes to Canadean s beer data, allowing easy comparison across both categories Ideal for benchmarking total market vs retail audit and other data 2 Spain Cider Market Insights

3 Table 1: Cider Key Facts Market Size 2013 Th. Hectoliters Litres Per Capita Consumption Growth CAGR% CAGR% CAGR% Consumption M Litres Market Value 2013 EUR Million EUR / Liter US$ Million US$ / Liter Value (at consumer price) Segmentation 2013 Discount Mainstream Premium Superpremium % Share Distribution 2013 On-Premise Off-Premise % Share Packaging 2013 Draught Glass Metal % Share SOURCE: Trade Interviews; Canadean Wisdom Market Commentary Current and Emerging Trends Small category decline due to depressed on-premise TEXT Outlook Decline to continue in the short term TEXT Imports and Exports International trade is favorable to imported cider TEXT SpainCider Market Insights 3

4 Segmentation Carbonated cider was the only segment doing well in 2013 TEXT Table 2: Top 10 Cider Brands - Volume, Brand Brand Owner Local Operator HL SOURCE: Trade Interviews, Canadean Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, Brand Brand Owner Local Operator HL SOURCE: Trade Interviews, Canadean 4 Spain Cider Market Insights

5 Report Methodology Our research methodology sets us apart from the competition. The key strength of our methodology is that we work in industry partnerships across the value chain, from suppliers to brand producers and both on- and off-premise channels. Our research is built from brand data upwards. This 'brick-by-brick' approach as well as the crossfertilization with our other related services, ensures that our research has an internal logic which cross-checks from all angles - from brand volume through to corporate volume, flavor segmentation, packaging splits and channel distribution. The companies featured in the company profiles and those whose brands are featured in the individual market categories are selected through regular market observation (see also our Quarterly Beverage Tracker) based on the size of their output and/or their dynamism. Sources Face-to-face interviews with the leading soft drinks producers, brewers, dairy, spirits and wine producers On-going dialogue with leading companies in allied industries Quarterly monitoring of product offered in all trade channels in selected markets Interviews with retailers and other distributors Company information in the public domain Trade press Trade associations Official production and trade statistics SpainCider Market Insights 5

6 Related Reports Beer Country Market Insight Reports and Wisdom Analytics Databases Asia Australia (1) China Hong Kong India Indonesia Japan Malaysia Philippines Singapore South Korea Taiwan Thailand Vietnam Americas Argentina Brazil Canada (1) Caribbean (2) Chile Colombia Costa Rica El Salvador Guatemala Honduras Mexico Nicaragua Panama USA (1) Venezuela West Europe Austria (1) Belgium (1) Denmark (1) Finland (1) France (1) Germany (1) Greece Ireland (Republic) (1) Ireland (Northern) Italy Netherlands (1) Norway (1) Portugal Spain (1) Sweden (1) Switzerland (1) United Kingdom (1) East Europe Bulgaria Croatia Czech Republic Estonia (1) Hungary Latvia Lithuania (1) Poland Romania Russia Serbia Slovak Republic Slovenia Turkey Ukraine Africa Nigeria In addition to above reports, top line data is also available for another 111 countries. (1) Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and South Africa. (2) Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Cuba, Curacao & others, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Puerto Rico, St Kitts, St Lucia, St Vincent, Suriname, Trinidad. Other products available from Canadean Beverages include: Global Beer Trends Excel Report Global Brewer Analyser Excel Report Global Beverage Forecasts Quarterly Beverage Tracker Consumer Trends in Beer, Cider & Pre-mixed Spirits 6 Spain Cider Market Insights

7 Table of Contents Table of Contents... List of Tables... List of Figures... Data Revisions Summary... Section 1 Market Update... Market Commentary... Current and Emerging Trends... Outlook... Imports and Exports... Segmentation... Brand Analysis... Private Label/Private Label Producers... New Products and Photo Shots... Market Structure... Cider Producers/Importers... Packaging Trends... Channel Analysis... Market Valuation & Pricing... Distribution Trends... Legislation and Taxation Tables... Cider Pricing Tables... Cider Data Tables... Section 2 Brewer Profiles... Brewer Profiles... Bodegas De Villaviciosa (Formerly Champanera De Villaviciosa SA)... Envasados Eva... Grusifas SA... Martinez Sopena Hermanos S.L.... Sidra Escanciador SA... Sidra Menendez SL... Sidra Trabanco S.A.... Valle, Ballina y Fernández SA... Zapiain Sat... J García Carrión SA... Methodology & Product Definitions... Map... SpainCider Market Insights 7

8 List of Tables Table 1: Cider Key Facts... Table 2: Top 10 Cider Brands - Volume, Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, Table 4: Cider Market Valuation (Local Currency), F... Table 5: Taxation Base... Table 6: Historical Excise Rates of Cider... Table 7: Legal controls on Ciderr... Table 8: Tax Burden on 4% Abv, Table 9: - Selected Consumer Cider Prices: On-Premise, Table 10: - Selected Consumer Cider Prices: Off-Premise, Table 11: Commercial Beverage Consumption - Liters Per Capita, F... Table 12: Commercial Beverage Consumption - Per Capita % Share, F... Table 13: Commercial Beverage Consumption - Per Capita Growth, F... Table 14: Commercial Beverage Consumption - Million Liters, F... Table 15: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, F... Table 16: Cider Production/Trade/Consumption 000 HL, F... Table 17: Cider Production/Trade/Consumption - Growth, F... Table 18: Consumption of FABs and Cider (000 HL), F... Table 19: Cider Market Valuation (Local Currency), F... Table 20: Cider Consumption by Local Definition, F... Table 21: Cider Consumption by Standard Price Segmentation, F... Table 22: Cider Consumption by Alcoholic Strength, F... Table 23: Cider Consumption by Type, F... Table 24: Cider Consumption by Geographic Scope, F... Table 25: Cider All Trademarks, Table 26: Cider Brands by Local Definition, Table 27: Cider Brands by Standard Price Segment, Table 28: Cider Brands by Alcoholic Strength, Table 29: Cider Brands by Type, Table 30: Imported Brands by Origin, Table 31: Cider Private Label Brands, Table 32: Cider Trademark Owners, Table 33: Cider Local Operators, Table 34: Cider leading Brewers/Importers, Table 35: Cider Consumption by Pack Mix: Refillability/Pack/Size, F... Table 36: Cider Distribution: On vs Off Premise, F... Table 37: Bodegas De Villaviciosa Full Brand List... Table 38: Champanera de Villaviciosa Brand Volumes Table 39: Envasados Eva Full Brand List... Table 40: Envasados Eva Brand Volumes Table 41: Grufisas SA Full Brand List... Table 42: Grusifas SA Brand Volumes Table 43: Martinez Sopena Full Brand List... Table 44: Martinez Sopena Hermanos Brand Volumes Table 45: Sidra Escanciador Full Brand List... Table 46: Sidra Escanciador Brand Volumes Table 47: Sidra Menendez Full Brand List... Table 48: Sidra Menendez Brand Volumes Table 49: Sidra Trabanco S.A. Full Brand List... Table 50: Sidra Trabanco Brand Volumes Table 51: S.A. Valle, Ballina Y Fernández Full Brand List... 8 Spain Cider Market Insights

9 Table 52: Valle, Ballina y Fernandez Brand Volumes Table 53: Zapiain S.A.T. Full Brand List... Table 54: Zapiain SAT Brand Volumes Table 53: Breweries Capacity (000s HL)... Table 55: J García Carrión SA Full Brand List... Table 56: Garcia Carrion Brand Volumes SpainCider Market Insights 9

10 List of Figures Figure 1: Cider Leading Brewers/Importers, Figure 2: Cider Consumption by Pack Material/Type, Figure 3: Cider Distribution by Channel, Figure 4: Cider Consumption by Price Segment, Spain Cider Market Insights