Social Media. For NODA North

Transcription

1 Social Media For NODA North

2 Plan for today... to provide you with underpinning principles about using social media with your society what, why & how. Sessions will include: - Welcome - The basics & platforms for you - Why use social media - Content strategy and creation - Putting it all in to practice - Staying Safe - Final thoughts and questions

3 Introducing Alice Wya* Tom Inniss

4 What is social media? Websites and mobile apps that help and encourage people to share things with others and give/get feedback

5 h*p:// kid_president_i_think_we_all_need_a_pep_talk.html

6 Advantages & Disadvantages In your assigned groups please make notes about: The benefits social media brings to your ability to communicate The disadvantages social media brings in effecbve communicabon You have 5 minutes to discuss

7 What social media is out there? What others can we list?

8 Facebook Example: Create events to share with friends and encourage friends to share this wider. ConBnue discussions with colleagues through a group. Promote the latest news and media about your arbsbc process on a page.

9 YouTube Example Visitors can upload videos of your acbvity and post video reviews. You can use it to share process pieces & final output

10 Flickr Example Visitors can join your group to showcase their own photos and comment and discuss. This is a great way to engage audiences in post event discussion.

11 TwiFer Example Building up excitement and engagement with audiences in advance & through feedback and post- show digital discussions A way to keep a conversabon live with #hashtag conversabons

12 Pinterest Example Create a moodboard to help your audience start to get a feel of how you ve put together your product

13 LinkedIn Example Engage with freelance or associate professionals for workshops by sesng up a group to share news and hold discussions. A great way to also target professional groups.

14 Google+ Example Develop circles with customers that are loyal to your brand. An emerging social media plauorm to be considered.

15 Other plakorms Ning My Space Hi5 Bebo Wordpress.com Blogger Tumblr Ideas tap

16 Which plakorms to use? 186 organisations with a turnover of under 5m. Survey by Unity Trust Bank.

17 How do you use social media? Let s mind map these: Which PlaUorms do you use? How do you use each plauorm? (For events, sharing news etc) What type of content can you upload? (Pictures, video, Text) For either the society or from a personal perspec7ve

18 Why use social media? 76% of adults in Great Britain accessed the Internet every day (ONS 2014) 58% of people access the internet via a mobile (ONS 2014) 84% of households have Internet access (ONS 2014)

19 Why use social media? Where theatre goers post their reviews after seeing a show! Live Analytics State of Play: Theatre UK (September 2013)

20 Why use social media? How do you find about shows? Fringe & Off west End report 2011

21 Let s watch a video alexis_ohanian_how_to_make_a_splash_in_social_media.html

22 The latest trends in social media - Social bookmarking is down to 10% of users!! Most popular in 2013 were Twi*er, Pinterest, Reddit & StumbleUpon - Forums & geo- locabon services have declined since LinkedIn is more popular with socially savvy web users (rather than newer users of social media) - Google+, Pinterest, Instagram & YouTube are most popular with markebng professionals currently Stats come from marketers quesboned for the 2013 Social Media Examiners Social Media MarkeBng Industry Report.

23 2015 PredicRons 1. Content marketing Your posts need to be centred around the individual users, how will you appeal to them? Not just focussed on the product (like the show). 2. Real-time marketing Tweeting during relevant times for world events, or using them to show the evolution of your show or prep. Tweeting during a dress rehearsal will engage your audience and remind them to grab a ticket. 3. Audio-visual content Twitter, Instagram, Vine, Snapchat all of these networks foresaw the significance of visual content and reacted accordingly. We will see a sharp rise in pictures, graphics and micro-clips 4. Be prepared to pay It s getting crowded. So potentially allocate some of that poster printing budget to promoting posts on Facebook for example.

24 LUNCH Please think about what the challenges & benefits of using social media would be for your society

25 Challenges Time Equipment Access Policies & safety Staff/volunteer skills Benefits Natural part of modern culture Huge audience Anytime/anywhere Develop skills for work/career

26 How to use them Facebook s Libby Leffler says: Social media has forced brands and organisabons to get a personality: to connect with people in a real way, the way that they connect with their friends and family. Original Content Post News & Info ReposBng Others Ideas & relevant posts ConversaBonal Posts Engage users with quesbons

27 The 7 C s Context sevng introducing discussions and providing key informabon and insights about an issue. CreaRvity and crearve expression exploring and expressing ideas in different creabve media. ConsultaRon using the internet and interacbve video or audio tools to ask for audience s views in dynamic and accessible ways. ConversaRon starbng and hosbng discussions in the spaces where audiences are acbve on social networking sites or forums. CollaboraRon providing a space (online) where you can work together across boundaries. Campaigning engaging with a wider range of people to convince them of the need for changes and gain their support for change. Change can be celebrated through mulbmedia and social media.

28 Making it part of your strategy Hub & Spoke Delivering measurable Return On Investment by sesng goals Ensuring you re listening & using the best possible channels

29 Group acrvity In a small group choose one of the user profiles provided. Discuss in your group what they might do to help promote your next producbon online. Make a note of: - What they might post online - Where they might post content - How will they do this what equipment do they need?

30 Staying Safe When working with young people: Don t use your personal account on Facebook/Twi*er to interact with young people Don t look at young people s profile, photos or posts (avoid adding them as friends) With everyone: Ensure colleagues understand online risks and privacy sesngs Your exisbng permissions, data protecbon and safeguarding policies also apply online (update suggested) Monitor for misappropriabons & have a policy in place

31 Useful resources and support Childnet int.org CEOP Safe Mashable.com Socialmediatoday.com Socialmediaexaminer.com noda.org.uk/socialmedia

32 Thanks for joining us! Any QuesBons? Visit: noda.org.uk/socialmedia For access to how to guides for using each plauorm.