12/20/2016 QUESTIONS? The WORLD S largest referral program in history HOUSEKEEPING TURN CELL PHONES OFF NO VIDEO OR AUDIO TAPING

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1 HOUSEKEEPING TURN CELL PHONES OFF QUESTIONS? NO VIDEO OR AUDIO TAPING Please write them dwn Hld them till we finish a sectin If terminlgy is being used that yu dn t understand, raise yur hand and we ll rephrase what s being said Dwnlad Handut at Smart Phne, Tablet, Laptp Facebk App The WORLD S largest referral prgram in histry 1

2 THE RICHEST PEOPLE IN THE WORLD LOOK FOR AND BUILD NETWORKS & BRANDS R O B E R T K I Y O S AK I, R I C H D AD P O O R D AD # S H O P P I N G A N N U I T Y Jin a cmmunity and create a persna Build relatinship Cnnect Determine the best way t cnnect with prspects Engage Cnversatin 2

3 BEFORE YOU BEGIN Create a cmplete nline prfile Chse a great prfile picture Be chsey abut what yu pst Interests / Talents / Hbbies Tell a Stry Share What yu D Be Yurself 3

4 SOCIAL LISTENING Fr mre exciting and applicable cntent: KNOW YOUR AUDIENCE 4

5 Facebk Yur Business Cmmunity YuTube Yur Business Shw Twitter Yur Business Vice Wrdpress Yur Business Website/Blg Linkedin Yur Business Prfile FurSqure Yur Business Lcatin Instagram Yur Business Fashin Shw Pinterest Yur Business Bard SELFIES 5

6 MAKE SURE YOUR DESCRIPTION IS UP TO DATE AND UPDATE IT REGULARLY SO THAT IT POPS UP ON FEEDS PRIMARY AUDIENCE All Yung adults Business Wmen, fdies, crafters Men, students, sftware develpers GOOD FOR WHAT Sharing text, phts, vides, links Sharing news, text updates, link t inf Sharing news, Prduct inf, testimnials Pinning phts, vides, graphics Sharing text updates, links, phts, vides BEST FOR WHAT Sharing engaging cntent, reaching a large audience Sharing riginal and curated cntent Thught leadership Sharing prducts, Hw-t/ tips. e-bks Increasing yur search ability and expertise 6

7 FACEBOOK Ask current friends, family and custmers t LIKE yur page fr initial bst Tag ther brands/persnalities when talking abut them Shwcase yur knwledge by ffering relevant cntent t yur fan base Everyne lve images and they are a great way t imprve yur edge rank and get yur psts seen in the news feed FACEBOOK Mix in call t actins t yur pst (i.e. LIKE this pst if yu agree ) Mix up yur cntent by using phts, vides, links, r text Offer specials and prmtins which drives traffic t yur site r blg 7

8 CONTENT FOR FACEBOOK Interview smene and share Befre and after pictures, etc Share Cntent frm thers in yur Industry Share Vides Hw t: Tutrials, be an entrepreneur, etc Share Qutes Ask questins: E.g fill in the gaps POST A PHOTO ON FACEBOOK Dwnlad Facebk App Open the App Click Pht Chse a pht frm yur pht stream Click Use Include a shrt text descriptin Click Pst 8

9 TWITTER FOR BUSINESS Brand Awareness Lead Generatin Custmer Service Netwrking Sharing Infrmatin Offering Freebies Event Updates Traffic Generatin Reputatin Management/ Crisis Management TWITTER Use # t be nticed and discver ht tpics Use prducts such as Htsuite and Tweetdeck t schedule cntent fr a cnstant stream Fllw influencers and cmment/retweet n cntent yu enjy (helps when struggling with riginal cntent) Use Twitter search t find peple lking fr similar prducts r prblems and cmment n hw t slve them 9

10 CONTENT FOR TWITTER Retweet the best tweet yu admire Tweet a questin Share a link abut news in yur industry Start a cnversatin Start a #hashtag relating t yur business Annunce a new blg pst Dwnlad Twitter App Open yur phts Chse the pht yu want t tweet Chse Twitter Include a shrt descriptin t pst with it Click Pst POST A PHOTO ON TWITTER INSTAGRAM Use the descriptin t share yur thughts, share hw t get it, and ask fr cmments (it is nt just abut the picture) #DON T #OVERUSE #HASHTAGS in yur #CONTENT #GREAT #SOCIALMEDIA #ADVICE Images with wrds that include qutes and inspiratin d great n engagement 10

11 INSTAGRAM Create shrt vide teasers fr lcal events t draw interest, use YuTube fr lnger previews Pst and repst UFO s hitting challenges receiving recgnitin, etc. and use apprpriately Take pictures f satisfied custmers with Market America prducts POST A PHOTO ON INSTAGRAM Dwnlad Instagram App Click the Camera Chse yur pht Filter it Add shrt descriptin Click Pst WE LIVE IN A SCROLL WORLD 11

12 SHARING ON SOCIAL MEDIA Incrprate the Frmula fr Sharing 10 SHARES f entertaining/interesting/inspiratinal psts 3 SHARES f industry specific infrmatin 1 SHARE f yu specific cmpany prduct ffer Repeat. This will keep yu frm ging sales pitchy POSTING TIP Peple dislike being tld what t buy, but like engaging in a relatinal experience that helps them slve their prblems. 12

13 TRADITIONAL MARKETING Interrupt custmer t get attentin Aggressive advertising tactics Must persuade custmer f need Use a strng sales pitch Tell custmer t buy ATTRACTION MARKETING Custmer seeking slutin t prblem Seeking benefits f prduct r service Custmer knws they have need Custmer asks t buy Educates rather than sells WHAT ARE YOU OFFERING? Hw can yu help them with their prblem/pain/frustratin? Where can yu reach them nline? What are the cmpeting messages they are receiving nline (frm whm)? 13

14 MARKETING TIP A feature is a physical characteristic f a prduct r a service. A BENEFIT IS WHAT THE FEATURE DOES FOR THE USER SOME EXAMPLES A feature f an autmatic garage dr pener is when yu push a buttn, the garage dr ges up r dwn. It is a benefit since yu n lnger have t get ut f yur car, be expsed t the weather, save yu time and maybe even reduce dry cleaning bills 14

15 When yu take Istnix, yu feel better and healthier. Mtives Csmetics makes yu lk and feel mre beautiful. Mentin the features f the prduct r service briefly and then use these 6 magic wrds What that means t yu is then describe the benefit here. 15

16 MARKETING TIP Translating the features int benefits helps ptential buyers fully appreciate the value yu are prviding. SHOPPING ANNUITY It s a lifestyle Pst pics and use the #ShppingAnnuity Scial and Organic Sprinkle it in where yu can SHARE n : Generates interest withut being t salesy! SHARE STORIES: 1 ST HAND TESTIMONIALS Dn t pst general pictures f prducts Pst stries and pictures f prduct in use Engage, dn t sell SHARE n : 16

17 SHARE STORIES: 3 RD PARTY TESTIMONIALS When yu share a pst frm a crprate channel, it s like sharing a 3 rd party testimnial! Share the Stry Leverage the testimnials f thers SHARE n : ENGAGING Share a stry Share a 3 rd party testimnial Prduct placement NON-ENGAGING Pst prduct image nly Empty psts (n stry) Mass marketing verses (ne:ne) Which ne wrks better? ENGAGING IT IS ONE:ONE MARKETING ONLINE FINISH WITH WHAT S NEXT? 17

18 ENGAGING TIP Tell the ptential custmer what yu want them t d. Visit yur website, call yu, yu, etc. ALWAYS ADD A CALL TO ACTION Calling t actin n scial media is critical t yur success. In rder t d that, yu must understand hw t share links effectively n yur scial platfrms. SHARE n : First, chse the item yu wuld like t change. 18

19 Cpy link fr prduct page. G t bitly.cm Paste link in tp (N Need t sign up) Click n Shrten Share n Scial Media, r Text WHAT IS CONSUMER MARKETING? D E F I N E D AS C R E AT I N G AN D S E L L I N G P R O D U C T S G O O D S & S E R V I C E S T O AN I N D I V I D U AL B U Y E R S. E AC H T I M E O N E O F Y O U R C U S T O M E R S B U Y S A M O T I V E S L I P S T I C K, A B O T T L E O F S N AP, O R D N A M I R AC L E S, T H E Y AR E PAR T I C I PAT I N G I N CONSUM ER M ARKET ING. # S H O P P I N G A N N U I T Y 19

20 [UFO MARKETING I DENTI FY SHO PPI NG TRENDS, SUCCESS STO RI ES, TI PS [ A D O P T I O N & D U P L I C AT I O N O F N E W C A M PA I G N S A D A P T I N G N E W W AY S T O B R A N D THE SHO PPI NG ANNUI TY M A N A G E A G R O W I N G L I S T O F F I E L D L E A D E R S W O R K C L O S E L Y W I T H O U R S A A M B A S S A D O R S WHERE DO I FIND THE SHOPPING ANNUITY RESOURCES TO BUILD MY BRAND? SHOPPINGANNUITY.COM 20

21 SHOPPING ANNUITY TESTIMONIALS Success generates interest Pst a shut ut! Credibility SHOPPING ANNUITY BLOG Share articles t generate interest Share t educate yur custmers Share with yur team t educate yur team # 21

22 [ EVENT TEMPLATES [ [ MORE TEMPLATES [ SOCIAL MEDIA OPPORTUNITY Massive Netwrk Brand Yurself, Be Yurself Be Scial Generate Interest Be Cnsistent SOCIAL MEDIA RECAP Business Psts Shuld Be Prfessinal Call t Actin 80/20 22

23 SOCIAL MEDIA WORKSHOP RESULT PRODUCING ACTIVITIES ASSESS YOUR PAGE YOUR PROFILE IS: critical fr building relatinships with prspects TAKE THE ASSESSMENT: D yu have a gd prfile picture? Is yur prfile active, psting every 1-2 days? Is it prfessinal? Are yur psts media-rich? Will yu cme acrss as a real persn r will yur searching result in the prspect thinking he is being spammed? ACTIVE POSTING ACTIVE POSTING: Share lifestyle, family stuff, hbbies, mtivatinal qutes, prduct testimnials, things that yu like, etc. Prduct and Business psts shuld be centered arund a stry. Share 1 st hand r 3 rd party testimnials. Active Psting = Fishing and seeing what bites MAKE A POST: Lifestyle Mtivatinal Business 23

24 WORKING FRIENDS / NAMESLIST BUSINESS POSSIBILITIES: PRODUCT POSSIBILITIES: Anyne n yur nameslist What have they been up t? Where are they wrking? D they have children / family? Hbbies r interests? What are they cmplaining abut? Hw ften d they pst? D they use Scial media ften? Anyne n yur list have allergies? Weight management? Health Cnscius? Have children? Wear makeup? Purchase anything nline? Own a business? Clean their huse? This inf helps yu t frm great questins! These are the questins yu want t ask them! This inf helps yu t frm great questins! These are the questins yu want t ask them! CONTACT TWO PEOPLE Start a Cnversatin Say Hell! Recnnect Ask Open-Ended Questins Get them talking mre PM r Cmment Make a Recmmendatin Get tgether Prduct Service Business Schedule an Appintment Plan Prduct Inf Website Appintment Event Fllw Up after a Purchase 2 CONTACTS PER DAY = 40 PER MONTH MINDFULL SCROLLING LOOKING FOR OPPORTUNITIES Peple share what they lve and what isn t ging s well. Lk fr pprtunities t slve a prblem. SCROLL AND RESPOND (WITH OPEN-ENDED QUESTIONS) Online Shpping Cmplaints, Time, Allergies, Energy, Mney, Jbs, Wrk, Weight 24

25 SEARCH FOR NEW POSSIBILITIES HASHTAG Searching fr hashtags is like Ggling a term n Scial Media. It s a way t find psts abut certain certain terms that were made frm peple that yu knw and peple yu might want t meet. BE PROACTIVE & SEARCH PICK A PLATFORM: that yu have the mbile app n yur phne fr. (Facebk, Twitter, instagram) PICK A PRODUCT: that yu wuld want t sell mre f PICK A TERM: that smene might be cmplaining abut n scial media (ie: migraines, summer slim, allergies etc.) START CONVERSATION Build a relatinship, create pssibilities SOCIAL MEDIA WORKSHOPS TEAM CORINGS BRAND YOURSELF SOCIAL MEDIA = SOCIAL 2 NEW CONTACTS PER DAY TO EXPAND YOUR NETWORK DUPLICATE WITH YOUR TEAM TO CREATE LEVERAGE 25

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