THE BUXTON ADVANTAGE INCREASE TAX REVENUE, IMPROVE QUALITY OF LIFE, RETAIN BUSINESS.

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Frederica Sparks
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1 THE BUXTON ADVANTAGE INCREASE TAX REVENUE, IMPROVE QUALITY OF LIFE, RETAIN BUSINESS.

2 WHY BUXTON? RETAIL BACKGROUND DATA & METHODOLOGIES SCOUT DELIVERY PLATFORM IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT

3 RETAIL EXPERIENCE

4 RESULTS

5 PUBLIC SECTOR EXPERIENCE TRUSTED ADVISOR FOR 750+ COMMUNITIES Retail Recruitment Business Retention Tax Revenue Growth Improve Quality of Life

6 RECOGNIZED

7 WHY BUXTON? DATA & METHODOLOGIES. RETAIL BACKGROUND DATA & METHODOLOGIES Only Firm in the Market that Matches to Retail Proprietary Drive-time and Retail Market Analysis Largest Aggregator of Consumer Behavior Data SCOUT DELIVERY PLATFORM IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT

8 DRIVE DEVELOPMENT IN YOUR COMMUNITY How Can You Apply This Information To Drive Development In Your Community LAYER IT INTO RETAIL ATTRACT HOTELS AVAILABILITY TO LOCAL BUSINESS TARGETED MARKETING 8

9 GET BEYOND DEMOGRAPHICS Demographics Only Tell A Piece Of The Story Not Actionable Limited Application DEMOGRAPHICS Age: Income: $75 100k Married Consumer Profile DEMOGRAPHICS Age: Income: $75 100k Married

UNDERSTAND WHO THE CUSTOMERS ARE Get Beyond Demographics Talk About Customers with Data on Over 130 Million Households Understand Consumer Behavior with More Than 250 Data Sources PSYCHOGRAPHICS Ben

10 UNDERSTAND WHO THE CUSTOMERS ARE Get Beyond Demographics Talk About Customers with Data on Over 130 Million Households Understand Consumer Behavior with More Than 250 Data Sources PSYCHOGRAPHICS Ben Shaw 1010 Imperial Way Shops at Sam s Club Drives GMC Eats at Chili s One Child Netflix Subscriber Consumer Profile PSYCHOGRAPHICS Tom King 1308 Center St Shops at Costco Drives Volvo Eats at P.F. Chang s Three Children Prefers Movie Theaters

11 UNDERSTAND WHERE THE CUSTOMERS ARE Determine Your Drive-Time Trade Area People Shop Convenience Accounts for Geographic Boundaries The Heart of Your Day-in, Day-out Customer Base Drive-time Trade Area

CATEGORY TRADE AREA Fast Food 10 Gym 15 Sporting Goods 20

12 DRIVE-TIME TRADE AREA Numerous drive-times are being considered based on specific business concepts and retail categories. CATEGORY TRADE AREA Fast Food 10 Gym 15 Sporting Goods 20 Hardware/Home Improvement 25 Over 60 retail categories being analyzed 12

13 UNDERSTAND THE VALUE Evaluate the Market Conditions Competition Cotenants Adjacency Area Draw Accessibility And Many More Retail Market Conditions

14 FINDING YOUR RETAIL MATCHES Match Your Trade Area to 5,000+ Retailers in the U.S. Determine What Does & Doesn t Match & Why Retailers Operating/Expanding in Your Area Proprietary Methodology Based on Buxton s Retail Forecasting Model Expertise Consumer Profile Drive-time Trade Area Retail Market Conditions IDENTIFY YOUR STRONGEST RETAIL MATCHES

15 WHY BUXTON? IMPLEMENTATION & SUPPORT. RETAIL BACKGROUND DATA & METHODOLOGIES SCOUT DELIVERY PLATFORM IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT Dedicated Client Experience Acts As Extension of Your Existing Team Trusted Partner - Not Outsourcing Premium Client Satisfaction

16 WHY BUXTON? SCOUT DELIVERY PLATFORM. RETAIL BACKGROUND DATA & METHODOLOGIES SCOUT DELIVERY PLATFORM Proprietary Geospatial Tool Platform Used By Major Retailers for Site Selection Instant visibility to retailers Insights into Business Retention IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT

17 SCOUT PROVIDES ON-DEMAND ACCESS Big Answers Made Easy 24/7 Access Easy to Use Professional Support Competitive Advantage for Business Owners Immediately Respond to Opportunities & Threats In Your Community Lead With The Answers. Anytime. Anywhere.

18 SCOUT BIG ANSWERS MADE EASY RETAIL MATCHES At the click of a button, see the retailers identified as matches for pursuit

19 SCOUT BIG ANSWERS MADE EASY Target All of the information a retailer wants to see at your fingertips Core Customers Retail Market Conditions Customized Market Validation

20 SCOUT BIG ANSWERS MADE EASY Target Think Like A Retailer Market Trade Area Visualization Trade Area Snapshot Most Comparable Locations

21 BUXTON APPLIED ANALYTICS

22 SUPPORT BUSINESSES & ENTREPRENEURS Give Your Existing Retail Businesses A Competitive Advantage with On-demand Trade Area Reports & market Intelligence Specific to Each Business Household & Workforce Consumer Profiles Retail Supply & Demand Gap Analysis Consumer Propensities Demographics Historical & Projected

23 Retail Retention: Local Store Marketing HELP YOUR LOCAL BUSINESSES UNDERSTAND: Who their customers are Where those customers live How to target those customers with marketing campaigns

Retail Retention: Local Store Marketing PUT CONTROL IN THEIR HANDS Help business owners see which customers are most likely to buy their products and how far they

Business owners can easily see the events happening around their store and run marketing campaigns and promotions around those events.

24 Retail Retention: Local Store Marketing PUT CONTROL IN THEIR HANDS Help business owners see which customers are most likely to buy their products and how far they are willing to drive to visit their store. EVENT MARKETING LSMx allows the user to select what types of events are most important to their business. Business owners can easily see the events happening around their store and run marketing campaigns and promotions around those events. BECOME A MARKETER Finding new customers is the #1 problem for small business owners. Help them see where their customers live and create customized advertisements to bring new customers through their front doors.

25 THE BUXTON ADVANTAGE Retail Background Data & Approach SCOUT Platform Ongoing Support INCREASING TAX REVENUE IMPROVING QUALITY OF LIFE RETAINING BUSINESS