H E L P F O R SALES TEAMS

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1 HELP FOR SALES TEAMS

2 LEAD RELATIONSHIP ANALYZE MARKET OPPORTUNITIES GENERATE, CULTIVATE, AND TRACK LEADS

3 LEAD RELATIONSHIP Our Lead Relationship Manager helps sales teams track, rank-order, and follow-up with leads acquired by the marketing department. Leads are acquired by marketing campaigns targeting your best prospects as identified through data analysis and customer insights. Campaign results are tracked by our Lead Relationship Manager software. All Alcott clients have access to these realtime results. Sales execs can see how individual leads have responded to marketing and follow up accordingly. Sales managers and marketing can hold sales execs accountable.

4 CRM SUPPORT

5 CRM SUPPORT You may have a CRM tool in place, but are you using it to its full advantage? We are platform-agnostic and can work with any CRM tool to develop workflows and campaigns for marketing automation and improved sales productivity. We use data and analytics to derive leadscoring programs that are statistically relevant and based on real customer behavior. We can tell you with scientific accuracy how likely things like opens, shopping cart abandons, and mobile use are likely to result in purchase and can tailor marketing automation accordingly. We can build automated marketing campaigns including drip campaigns, on boarding, win back, referral programs, loyalty and rewards programs, etc., within your CRM or service provider and tailor them to the audiences most likely to respond.

6 MARKET INTELLIGENCE

7 MARKET INTELLIGENCE Do you know your market penetration? How about your opportunities to grow? A scientific approach will help you answer these questions with confidence. We ll match your own customer records against opportunities in the marketplace based on the demographics and behaviors of those most likely to buy from you. We ll tell you where your biggest opportunities are for growth, and among what groups of people.

8 PROSPECTING USING A PROPENSITY MODEL TO FIND YOUR BEST CUSTOMERS

9 PROSPECTING We use customer data to build propensity models that identify the prospects in your market who are most likely to become customers and then generate marketing campaigns to attract them. A propensity model is used to show which prospects in your market are most likely to become customers based on how much their demographic and behavioral attributes align with your existing customers. So instead of sending direct mail to everyone in your market, you only send it to the people your model says have a propensity to become customers. Our propensity models show who is your best customer. We can help you identify prospects in your market who look like your existing customers so you don t waste money marketing to everyone else.

10 We help marketing professionals optimize their business impact through clearly defined metrics and measurable ROI. For more than 25 years, we ve been helping companies across the U.S. optimize their marketing spend by combining data analytics with a keen understanding of consumer purchase behavior and demographics. For more information, contact Knight Stivender by calling or by at kstivender@alcottmarketing.com.