Integrated Media Planning Guide

Transcription

1 2013 Integrated Media Planning Guide

2 R&D MArket overview The U.S. research & development market is currently $367 billion. The four major sectors of the R&D market include: $102 billion Federal Government (2.46% increase) Private Industry (3.60% increase) $13 billion Academic (3.70% increase) $12 billion Non-profit Organizations (5.07% increase) Source: R&D Funding Forecast, R&D Market Research $240 billion R&D subscribers work at private industry companies with average annual revenues of $2.6 billion: 69% are engaged in science & engineering research 79% are engaged in science research 89% are engaged in engineering research Source: R&D Funding Forecast, R&D Market Research Decision-Making Process The four levels of decision-making involved in completing a requisition of new R&D technologies: Identify Need Evaluate Approve Brand & Purchase Corporate Managers 24.5% 23.2% 81.3% R&D, Engineering, Lab Directors 34.3% 50.7% 92.3% Project Managers 47.1% 69.3% 93.7% Engineers & Scientists 60.8% 68.1% 94.7% Source: R&D Funding Forecast, R&D Market Research Within the government sector, specific verticals targeted for expansion over the next three years include: Energy Renewable Energy Fuel Cells Portable Power National Security Lightweight Armor Real-Time Surveillance Health Cancer HIV/AIDS Infectious Pandemic Disease Source: R&D Funding Forecast, R&D Market Research

3 R&D MArket overview Three out of four R&D subscribers work for organizations that are early adopters of new R&D technology: Estimate their firm will maintain expenditures for new R&D technologies Estimate their firm will increase expenditures for new R&D technologies Estimate their firm will decrease expenditures for new R&D technologies Source: R&D Funding Forecast, R&D Market Research 26% 10% 64% R&D Source Subscribers Involvement with Specific R&D Technologies* Currently Use Approved Requisitions Analytical Instruments 66.1% $264,000 Chemicals 69.6% $235,000 Computers 90.7% $235,100 Data Acquisition Systems 75.7% $142,000 Electronic Test/Measurement Equipment 77.2% $182,600 Gases 56.3% $91,500 Lab Equipment 70.7% $290,000 Lab Supplies & Consumables 67.5% $64,900 Materials 69.8% $274,600 Scientific R&D Software 60.1% $104,600 Microscopy 56.1% $77,200 Source: R&D Funding Forecast, R&D Market Research Lab Facility Construction/Design In addition to researchers involvement with top to bottom R&D technologies, lab facilities design and capital laboratory equipment remain the single largest expenses for research organizations. The R&D franchise, via its Lab Design portfolio, provides special interest information, education, and design specifications to an expanded building/design team that includes architects, builders, and construction engineers. See the Laboratory Design Newsletter and Conference page for more information.

4 the world of Research & development A world without research and development is a world without progress. A working knowledge of the market, products, and the technologies they build on is crucial before going forward in today s business world. For a half century, R&D Magazine has welcomed those who understand this need to its annual R&D 100 Awards. And as we celebrate the 51st anniversary of the awards, we ll continue to recognize the year s top high-technology products and innovations that help them stand out. Why do we do this? Movie stars have their Oscars; musicians have their Emmys; writers compete for Pulitzers; and the world s top thinkers seek Nobels. Driving Innovation In science, the Nobels are just the tip of the iceberg; R&D Magazine helps hundreds of laboratories, corporations, institutes, universities, and individuals evaluate their finest work and give it a crucial push forward in the marketplace. Over the years, we have recognized the arrival of anti-lock brakes, the cardiac defibrillator, the cash machine, the fax machine, halogen lamps, liquid crystal displays, lab-on-a-chip technology, hybrid engines, high-definition television, and Blu-ray data storage technology. Literally hundreds of other meaningful advances have been subject to the rigorous evaluation of our experts, qualifying the R&D 100 Awards as one of the most relevant awards programs in existence. The R&D Vision: To build, deliver, and grow a community of scientists and innovators who seek and provide answers in research and development through interactive editorial content and interconnected media. To become the standard strategic resource for R&D news, trends, products, and information in core and emerging sectors and the go-to technology forum for professionals in industrial, academic, and government laboratories. The Face of Who are the people behind these award-winning products? They are the innovators in solar cell technology. The team behind the latest fast, green analytical instruments. The leading edge designers of high-resolution electron microscopes. The companies behind next-generation laboratories. The pioneers of sensors, nanotechnology, and computational genomics. In short, the R&D 100 Awards are all about the future of R&D, and R&D Magazine is there to track this progress throughout the year. Widely read by many of the top executives at household names of corporate research, R&D Magazine serves scientists, engineers, and technical staff members at laboratories worldwide, bringing them news, techniques, and product information on the latest and most crucial innovations.

5 editorial mission R&D is written by scientists and engineers, for scientists and engineers. R&D Magazine provides indepth analysis of established and newly minted technologies and products across a wide spectrum of research and development. Delivered through print, Web community, daily e-newsletters, and awards programs that honor the people and products it covers, R&D is a primary resource for readers who want to track global trends, gain product insight, and identify important concepts for innovation and growth Laboratory of the Year

6 2013 editorial calendar Issue January/ February March/ April May June July/ August September 2014 R&D Industry Guide October November/ December Closing Date January 11 February 11 April 15 May 13 June 14 August 9 August 9 September 16 November 6 Cover Story Innovation Strategies Equipping the Lab Software Laboratory of the Year Imaging Special Issue: Annual Directory: Materials Science 2013 Innovator and Scientist of the Year Special Sections 2014 Global R&D Funding Forecast Features Graphene Systems Biology Instrument Controls Nanotechnology Wireless Materials Testing Laboratory Design Challenges Energy Conservation Using BIM Miniaturization Cloud Computing 3D Modeling Embedded Systems Research Executives Roundtable Composites Product Focus Fume Hoods New Innovations at Pittcon 2013 Insight Innovation Insight Research Executive Q&A Emerging Innovations Optical Microscopes Automation Chemical Analysis Particle Analysis Data Acquisition Physics Software Vacuum Systems Lab Utilities (water, gas) Scanning Electron Microscopes Chromatography Prototyping Celebrating the The Industry Guide Spectroscopy Oscilloscopes 51st Annual is your chance to put your products and Data Analysis R&D 100 services in front of Simulation Raman Surface Analysis Awards. your best customers Software Spectroscopy and prospects for an Lab Equipment Data Storage entire year: Marking Your IP Protection Partnering Research Incubators Funding Licensing ROI Innovations Reach more than 72,000 R&D professionals Energy Aerospace Governments Automotive Semiconductor/ Penetrate 58,000+ Electronics labs nationwide Influence a passalong Materials Life Sciences Imaging Materials Lasers Electronic Devices Life Sciences audience of Energy Information 165,600 Technologies Departments Tools and Business News Licensing Opportunities Tools and Business News Licensing Opportunities Tools and Business News Licensing Opportunities Tools and Business News Licensing Opportunities Tools and Business News Licensing Opportunities Tools and Business News Licensing Opportunities Tools and Business News Licensing Opportunities Value-Added Bonus Distribution at Pittcon 2013 Corporate Profiles Corporate Profiles

7 2013 PRINT advertising DIMENSIONS Full Page Spread Full Page 2/3 Page 1/2 Page 1/3 Page Live: Trim: Bleed: Live: Trim: /8 Bleed: /4 10 Vertical: Horizontal: Square: Vertical: /4 Page 1/6 Page TOC Strip Ad/ Footer Ad Cover Snipe Ad Marketplace Ad Vertical: Horizontal: Square: Horizontal: Vertical: Bleed: Click here for complete digital advertising specifications

8 the r&d Daily e-newsletter (a.m. and p.m. Editions) The a.m and p.m. editions of R&D Magazine s daily e-newsletter The R&D Daily provide must-read news, features, analysis, and emerging products, systems, and equipment for an opt-in audience of 43,292 influential R&D decision-makers. Your ad will link directly to your site giving buyers access to more information about your company s products and services. Leaderboard Ad: Located above the top header (first item) 728 x 90 pixels $2,850 net per week per edition Banner or Text Ad: Position #1 Located among the enewsletter articles 468 x 60 pixels $1,850 net per week per edition Tower Ad: Located in the right-hand column 120 x 600 pixels $1,850 net per week per edition Banner or Text Ad: Position #2 Located among the enewsletter articles 468 x 60 pixels $1,850 net per week per edition Banner or Text Ad: Position #3 Located among the enewsletter articles 468 x 60 pixels $1,850 net per week per edition Send all R&D Daily a.m. and p.m. advertising materials to newslettermaterials@ advantagemedia.com.

9 RDmag.com advertising rates Advertising Options & Rates R&D s Website can help you meet your strategic marketing goals, including brand/company awareness, lead generation, traffic building, product introduction, and technological education. Numerous sponsorship options are available, including customized exposure packages. Additional Advertising Options & Rates Roadblock Ad: 640 x 480, appears as site is launched prior to Home Page $4,900 net per month Sponsored Product Text Ad: 468 x 60 rotating text & graphic ad residing on all Secondary Pages $2,750 net per month Leaderboard: 728 x 90 rotating, Run-of-Site $2,500 net per month Sponsor Button Ad: 120 x 60, 160 x 90, 125 x 125 rotating, Home Page and Secondary Pages $880 net per month Rich Media: Expandable ads, peel back ads (shown) and more. Add impact to your message using special effects. Proven to deliver greater click-thru rates on average than that of typical banner ad. $3,400 net per month Boombox Ad #1: 300 x 250 rotating, Home Page and Secondary Pages $2,100 net per month Additional Custom Opportunities: Exclusive sponsored content sections, manufacturer microsites, multimedia opportunities and more. Contact your sales rep for more information to develop a custom program on. Boombox Ad #1: 300 x 250 rotating, Home Page and Secondary Pages $1,750 net per month

10 E-MARKETING BLASTS Engage Prospects with Your Customized E-marketing Message Elevate Awareness and Add Momentum to Your Marketing Campaign Provide timely, immediate communication of: - New product/technology introductions - Significant company news and announcements - Special offers R&D s exclusive e-marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. Your personalized e-blast will: Reach more than 30,000 potential customers Educate and inform a top-level audience of R&D subscribers Build excitement with your opportunity-specific message Generate high-level, full contact sales leads Program Specifics: Supply the message via your custom-designed HTML file R&D handles all aspects of delivery from list selection to deployment date Timing deployment determined to meet your mission-critical objectives Sales Leads potential buyers linked to your website or via directly from your HTML file Rates please consult your sales representative for further information on rates and current list size. R&D s e-marketing blasts maximize the return on your marketing investment by delivering your message to the industry s key decision makers, which in turn, delivers them back to you. Your sponsorship comes with complete reporting statistics, as well as tangible sales lead information. E-Marketing Blast Specifications: HTML file size should not exceed 30kb Recommended image/file width pixels Advertiser must provide a text version of the file No Rich Media files/images Advertiser must supply a suppression file of their own opt-out addresses Creative must be sent by advertiser 10 days before estimated deployment date NOTE: Deployments will not be co-branded with R&D

11 WEBINAR SERIES Sponsored Webinar Opportunities R&D s professionally planned educational Webinars result in highly successful, well-attended sessions covering topics that affect scientists and engineers. Each engaging, interactive forum features an expert panel and an interactive audience via live Q&A and polling. Webinar sponsorships provide a dynamic marketing solution that accelerates your lead generation process and drives actionable results. Webinar sponsors benefit from a highly-visible interactive marketing campaign that includes print advertising and comprehensive branding via the Web and electronic newsletters, as well during the live event. Sponsors also receive complete registration and attendance data for the live date and subsequent on-demand viewing period when electronic design engineers can experience the webcast when its convenient based on their busy schedule. Exclusive and shared sponsorship events are offered. Webinar Topics Planned for 2013: Designing Green R&D Labs Building 3D Prototypes embedded Systems for Electronic Devices Innovation Strategies for New Product Development Simulation Software to Accelerate Product Design Managing the Research Data Tidal Wave The Webinar series is just one of the many informative and valuable tools found at. R&D can also work with you to develop custom Webinars based on your suggestions and expertise. Your representative can work with you to help you position your company as a thought leader with a cost-effective sponsorship of a turnkey R&D Webinar.

12 LABORATORY DESIGN conference 2013 Houston, Texas April 8-10, 2013 R&D s Laboratory Design Conference addresses researchers needs for information, education, and design specifications as their firms expand their R&D activities through laboratory expansion, construction, and capital equipment purchases. The Laboratory Design Conference, held each spring, is a dynamic educational and networking event for those involved in planning, designing, engineering, constructing, and operating laboratory facilities. Meeting sessions feature recognized experts delivering unique presentations on trends in creating the most efficient, state-of-the-art facilities. Scheduled simultaneously with the Conference, the Laboratory Design Exhibition allows attendees to learn about companies offering relevant products and services to the laboratory design industry. Social gatherings provide plenty of opportunity for relaxation and networking. Tours of exemplary lab facilities, including those to which attendees would not otherwise have access, are an integral part of the overall Lab Design experience. Laboratory Design Conference/Sponsorship Rates Premium Conference Sponsorship Pre-conference e-marketing blast to 5,400 Laboratory Design Newsletter subscribers Post-conference follow-up e-marketing blast 2 free attendee passes 10-foot linear exhibit space Complete attendee list with detailed contact information Company logo included on all marketing materials Corporate listing on Conference agenda 300 free leads Cost: $7,500 (net) Lunch & Learn + Exhibit 15-minute presentation time Five-minute question and answer session after presentation 2 free attendee passes 10-foot linear exhibit space Complete attendee list with detailed contact information Company logo included on all marketing materials Corporate listing on Conference agenda 100 free leads Cost: $5,500 (net) Cocktail Reception $5,000 (net) Refreshment Breaks $3,800 (net) Attendee Packet Insert $750 (net) Exhibit Only 2 free attendee passes 10-foot linear exhibit space Complete attendee list with detailed contact information Corporate listing on Conference agenda Company logo included on all marketing materials 100 free leads Cost: $3,100 (net) Lab of the Year Awards Ceremony Sponsor 20-minute presentation prior to ceremony Five-minute question and answer session after ceremony Full-page ad in May 2013 Laboratory Design Newsletter Laboratory Design Section Sponsorship on the Laboratory Design Website with crosspromotion on RDmag.com 2 free attendee passes 10-foot linear exhibit space Complete attendee list with detailed contact information Company logo included on all marketing materials Corporate listing on Conference agenda 100 free leads Cost: $7,000 (net)

13 newsletter Published bi-monthly, the Laboratory Design Newsletter delivers the freshest, most relevant, must-read information for people involved in designing, engineering, constructing, and operating laboratory facilities. Editorial coverage focuses on the latest news and trends, providing detailed information about exemplary buildings, reports on exciting new facilities and new products, and additional need-to-know data that has a strong positive impact on their organizations. Monthly distribution ,241 North American distribution ,741 Japan distribution ,500 Laboratory Design Newsletter Ad Sizes Full Page: 7 1 2" x 9 3 4" Half Page Horizontal: 7 1 2" x 5" Half Page Vertical: 3 1 2" x 9 3 4" Half Page Island: 5" x 7 1 2" Third Page: 2 3 8" x 9 3 4" Quarter Page: 3 1 2" x 4 7 8" Front Cover: 7 7 8" x 2" Laboratory Design Newsletter Rates Ad Size Rate Full Page $4,020 Half Page $2,990 Third Page $2,160 Quarter Page $1,850 North American North Circulation American by Circulation Job Title by Job Title 6,154 Project Management (Lab Manager, Project Manager, Group Leader) 3,973 Senior Management (Director of Engineering/R&D, Lab Director, Facilities Director) 2,914 Executive/Corporate Management (Owner, President, CEO, VP) 1,640 Architect, Building Engineer/Contractor 14,741 Total North North American American Circulation Circulation by Business by Business and Industry and Industry 7,163 Academic 4,834 Business & Industry 1,907 AEC (Architectural/Engineering/Contracting firms) 837 Government Total Source: Publisher s data. 14,741

14 newsletter and conference The Laboratory Design group of publications and events exists to serve the needs of the entire R&D/Lab community involved in the design, construction, and operation of laboratory facilities, including building owners and operators, high-level lab users and managers, and the building team (architects, engineers, consultants, and constructors). Our subscribers are involved in buildings owned by government, academia, and the private sector, devoted to research, teaching, clinical and forensic analysis, and QC/QA. LDN works synergistically with R&D to provide in-depth coverage and vertical reach from the inception of the laboratory building (new, renovated, or adapted) through all aspects of continuing operations Laboratory of the Year For 47 years, R&D Magazine has recognized excellence in laboratory design, materials, and construction through its Laboratory of the Year competition. The awards identify the most significant new design, building, and renovation trends. Mission The editorial mission is to provide cutting-edge information on trends and techniques that make these mission-critical buildings more efficient, cost-effective, and functional. Our diverse content, created by experts in the industry, is delivered effectively through: Laboratory Design News print newsletter. A concise bi-monthly newsletter covering breaking news, trends, technical articles, new projects, new products, case studies, coming events and more. Laboratory Design News. A new expanded digital issue enables more news, features content, graphics, and more products that are easy to access and forward to colleagues and associates. Laboratory Design Conference. High-impact education, an expo of key products and services, and tours of either new or renovated lab facilities. Fully accredited by the American Institute of Architects (AIA), the conference is a great opportunity for learning and networking with lab design/construction/management as well as building owners/ facilities managers and building teams. Scheduled for April 8-10, 2013 in Houston. These publications and events offer a unique mix of targeted information not provided by any other franchise.

15 publishing team Editorial Staff: Editorial Director Rita Peters ; Fax: Senior Editor Paul Livingstone ; Fax: Managing Editor Lindsay Hock ; Fax: Laboratory Design Newsletter Julie Higginbotham, Editor in Chief ; Fax: Sales & Production Staff: Group Publisher Sofia Goller ; Fax: East Coast, Midwest Jolly Patel ; Fax: West Coast Fred Ghilino ; Fax: Inside Sales, Florida Jack Apostolik ; Fax: Print Production Manager R&D Mary Jean Jones ; Fax Print Production Manager Laboratory Design Newsletter Debbie Wawzyanick ; Fax Web Production Specialist Joe Barrett ; Fax: