Decentralized Affiliate Marketing. Pitch Deck -- 9/22/2017

Transcription

1 Decentralized Affiliate Marketing Pitch Deck -- 9/22/2017

2 Problems Long term problem: Affiliate networks are expensive, and their incentives aren t aligned with those of advertisers and publishers. Immediate problem: Existing affiliate tools don t work on the new, rapidly growing Web 3.0 infrastructure. Solutions Long term solution: Foreground allows advertisers and publishers to work directly with one another through a low-cost, blockchain powered interface. Immediate solution: Foreground provides marketing tools that work on both the traditional internet and the decentralized web.

3 The Foreground Product Foreground allows cryptocurrency payments to be tied back to a user s browser history. Foreground automates affiliate payments and program terms via smart contracts. Foreground forms advertiser and publisher reputations based on a 100% accurate history of payments. This enables publishers to be paid based on cryptocurrency sales they generate (including token sales). This removes bad incentives and slow payments that plague existing affiliate networks. This reduces cost and allows advertisers and publishers to confidently connect based on past performance.

4 Market Validation (ICO Example) Hundreds of millions of dollars managed by spreadsheets 2-4% of all ICO tokens created go to bounty campaigns managed by hundreds of google sheets. These campaigns are meant to encourage social involvement for ICOs. Foreground consolidates this effort, rewarding participants for social activity that results in sales. Foreground also centralizes affiliate offers, enhancing discoverability. Real-life bounty management spreadsheet Foreground promotion management screen Example 1 Example 2

5 Business Model 5% fee on transaction value, regardless of commission Strong network effect Low operating costs Product creates a market for secondary services

6 Adoption Strategy From the crypto space to mainstream in three steps $3+ Billion Sales, Immediately Addressable Rapid Growth, Immediately Addressable $7+ Billion, Disruptable ICO Affiliate Programs (ERC-20 Token Sales; Integrations with ICO platforms) Cryptocurrency Services (Exchanges, Hardware Wallet Retailers, Crypto marketing, etc...) Global Affiliate Market (Technology, Sports, Fashion, Home Goods, etc )

7 Foreground Milestones A quick path to revenue May January 2018 May 2017 November 2017 Presentation of MVP to Chicago Ethereum Meetup Expected Token Sale Jun Jul August 2017 Version 1.0 of Smart Contracts Finished Aug Sept Oct Nov Product Launch (public beta) Dec Jan Feb Mar Apr October 2017 February 2018 Launch of Foreground Alpha Revenue

8 A Joke Question: What do you get when you cross a Mafia Don with a crypto engineer? Answer: An offer you can't understand. -- Source unknown

9 The DEAL Token Symbol: DEAL 675,675 maximum total supply 500,000 offered to the public Structured as a coupon with a known face value 1 DEAL token = 80% off Foreground Fees up to 0.5 ETH Meant to incentivize early advertisers Coupon is denominated in Ether (and therefore related to its price) Token Distribution

10 The Team Backed by the Blockchain Incubation and Consulting practice of Productive Edge, a world class digital transformation consultancy in downtown Chicago. Rick Feiner Founder and CEO Shane van Coller Technical Architect Sergey Ilin Technical Architect Evan Roth Technical Advisor Michael Grandy Designer

11 More Info Website Whitepaper Detailed Token Summary