A Listing Proposal. Let me first listen: What do you want a broker to do for you?

Transcription

1 A Listing Proposal Let me first listen: What do you want a broker to do for you?

2 The Goals for Most Sellers Best Price Shortest time possible Least inconvenience Are these consistent with your goals?

3 Seth & Millie s Goals We want to be reliable real estate brokers who serve you with faithful, thorough, and diligent representation throughout the entire process. With enthusiasm, integrity, and personal care, we want to help you feel comfortable, confident, and satisfied throughout the important decisions of selling your home. For you as sellers, we want to put you at the top of your competition so buyers cannot refuse your product, your home.

4 Game Plan You cannot change your location nor can you change the demand from the market which sets market value What you can control is the condition and presentation of your product, your home We are here to help you effectively reach your target buyer!

5 We offer Bigger Market: Exposure Better Market: Resources Greater Know-How: Expertise

6 Bigger Market Target the Web (89% Of all Buyers Start on the Web) [NAR 2010] Local MLS National and Local Websites Featured Listing

7 Bigger Market Fonville Morisey leads in resale homes under contract within Wake County 15%

8 Better Market Prep work: Your professional team First Impression: Appealing visual tours, the classy yard sign, and attractive financing a must see Final impression: Home Brochure for powerful reminder

9 Better Market over 80% want move in ready homes. If they are open to do work, they will plan a big budget for updates and will levy a high tax for the old owner s to do list Remember, it is time for this home to appeal to someone else. In fact, they need to love it and not want to leave!

10 Better Market Your professional team to prepare for the best results 1. Solid Repair: general contractor/ inspector 2. Irresistible and complimentary Improvements: Seth and TS 3. Staged and Organized: Triangle Staging 4. Clean: Mark Hunt 5. Priced Right: Seth and Appraiser 6. Internet Appeal: Seth and Tour IT! Staging: use the flow, scale, and placement of the furniture and accessories to highlight your homes personality, best features, and use of space. It neutralizes the home to appeal to the target buyer

11 Tour It! Beautiful and enjoyable impression for the home and area Interactive experience creates more investment: 157 minutes per week on average Larger exposure by exporting the tour to major sites including Realtor.com, WSJ, Google, MSN, AOL, Yahoo/ Zillow, and more Weekly traffic report from Visual Tour and online search engines

12 Greater Know-How Home Enhancement and exposure: focus on your most valuable points, minimize distractions and weaknesses, and enhance your home so that it shows better than any of the competition. Appealing advertising: highlight your distinctive virtues and then tell it in a story that your target buyer can believe Regular Communication: report the market response and discuss strategic changes Market Review: review automatic updates about competition and suggest adjustments Effective Negotiation: we will help you plan a negotiation strategy and negotiate the terms of the contract into a cooperative agreement that secures your interest. Coordinate Details: managing the transaction to closing on your behalf

13 Greater Know How What do you want from your sale? Pricing Strategy Too Low Too High Competitive

14 Greater Know How The Pricing Pyramid When you price your home above market value, you reduce the number of prospective buyers who want to see it. When you price below, you increase the number of lookers. Our goal is to match your listing price with your selling goal. Asking price in relation to market value +10% +5% Market Value -5% -10% % of buyers who will look at the property +2% +30% +60% +80% +92%

15 Greater Know How Showing activity: the greatest amount comes in the first month so pricing your home competitively from the beginning taps into an existing pool of buyers waiting for your home to go on the market

16 Greater Know How The Disadvantages of Overpricing The right buyers won t see it. The higher priced buyers won t want it. Your home may not sell until price reductions are made. Your home must appraise at the selling price for the buyer to get financing

17 My Job? Test The Market Think of me as the messenger between you and the marketplace. (Expose, test, report, evaluate)

18 How do you want to compete?