SOUTHWEST UNIVERSITY OF VISUAL ARTS VISUAL COMMUNICATIONS DEPARTMENT

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1 VISUAL COMMUNICATIONS DEPARTMENT MISSION, GOALS, AND OUTCOMES Mission The mission of the Visual Communications Department is to graduate animation, advertising & marketing, graphic design, and illustration students who can combine technical precision and attention to detail with creative problem solving skills while meeting the demands of their profession within a diverse world community. Through a combination of traditional general education courses and discipline specific concept and studio courses, students build a solid foundation in scholarly inquiry, diversity, creativity and citizenship. Degree Programs BA Advertising & Marketing, BA Animation, BA Graphic Design, BA Illustration Goal 1 Students develop the technical and intellectual skills necessary to communicate concepts using a variety of media. 1.A) Possess a demonstrable mastery over principles of design. 1.B) Can manipulate their chosen media to create innovative artwork that effectively communicates concepts to an audience. 1.C) Are sufficiently versed in contemporary technology and methods to remain current in their field. 1.D) Have the knowledge needed to conduct their studio work with safety and environmental awareness. Goal 2 Students develop the ability to critically analyze and interpret works of art in a variety of media. 2.A) Have a broad understanding of the history of their field and can interpret works of art within their historical contexts. 2.B) Are well versed in critical theory and can analyze works of art through a variety of critical frameworks.

2 Goal 3 Students develop a studio practice that emphasizes individual vision, cultural diversity, curiosity, and life-long learning. 3.A) Understand the importance of a studio practice that values diversity and global awareness. 3.B) Understand the importance of exploring new ideas and seeking new challenges to promote curiosity and life-long learning. 3.C) Understand the value of external feedback. Goal 4 Students become highly engaged professionals within their field. 4.A) Can collaborate with clients and production teams to develop and execute innovative design solutions. 4.B) Value their contribution to their local and global communities. 4.C) Can explain their artwork within historical and contemporary contexts. 4.D) Can communicate effectively, verbally and in writing, about their studio practice. 4.E) Can successfully engage in a dialog with the professional community.

3 BACHELOR OF ARTS, ADVERTISING AND MARKETING The curriculum map below indicates which courses within the Advertising and Marketing program help students achieve the Visual Communications Department s. AMS200 I B B B B B I I I B I B I B AMC210 I B I B I I I B I I I I AMS210 I I B I I B I I I B I I I I AMC300 A I I I I A A I A I A I AMS300 A I I A I I I A A I A I A I AMC310 A I I I A A A I A A A A AMS310 A A I A I I A A A I A A A A AMC400 A A A A A A A A A A A A AMS400 A A A A A A A A A A A A A A AMC410 A A A A A A A A A A A A AMS410 A A A A A A A A A A A A A A

4 BACHELOR OF ARTS, ANIMATION The curriculum map below indicates which courses within the Animation program help students achieve the Visual Communications Department s. ANS200 I B B B B B I I I B I B I B ANC210 I B I B I I I B I I I I ANS210 I I B I I B I I I B I I I I ANC300 A I I I I A A I A I A I ANS300 A I I A I I I A A I A I A I ANC310 A I I I A A A I A A A A ANS310 A A I A I I A A A I A A A A ANC400 A A A A A A A A A A A A ANS400 A A A A A A A A A A A A A A ANC410 A A A A A A A A A A A A ANS410 A A A A A A A A A A A A A A

5 BACHELOR OF ARTS, GRAPHIC DESIGN The curriculum map below indicates which courses within the Graphic Design program help students achieve the Visual Communications Department s. GDS200 I B B B B B I I I B I B I B GDC210 I B I B I I I B I I I I GDS210 I I B I I B I I I B I I I I GDC300 A I I I I A A I A I A I GDS300 A I I A I I I A A I A I A I GDC310 A I I I A A A I A A A A GDS310 A A I A I I A A A I A A A A GDC400 A A A A A A A A A A A A GDS400 A A A A A A A A A A A A A A GDC410 A A A A A A A A A A A A GDS410 A A A A A A A A A A A A A A

6 BACHELOR OF ARTS, ILLUSTRATION The curriculum map below indicates which courses within the Illustration program help students achieve the Visual Communications Department s. ILS200 I B B B B B I I I B I B I B ILC210 I B I B I I I B I I I I ILS210 I I B I I B I I I B I I I I ILC300 A I I I I A A I A I A I ILS300 A I I A I I I A A I A I A I ILC310 A I I I A A A I A A A A ILS310 A A I A I I A A A I A A A A ILC400 A A A A A A A A A A A A ILS400 A A A A A A A A A A A A A A ILC410 A A A A A A A A A A A A ILS410 A A A A A A A A A A A A A A