Maximize Your Branding and Messaging Potential with Ski Racing Media

Transcription

1 Maximize Your Branding and Messaging Potential with Ski Racing Media

2 Since its inception 50 years ago, Ski Racing has been the industryleading English language source for alpine ski racing news. Today, Ski Racing Media s offerings span nearly all conceivable digital platforms with a branded website, mobile application, video outlets, and three integrated social media channels. Our team athletes, experts, creative visionaries takes a halfcentury of experience in this sport coupled with expertise in current digital media trends to strategically craft, distribute, and manage custom sponsored content for established and emerging brands. Ski Racing Media is dedicated to showcasing and sharing the power of our sport to inspire while empowering juniors, fans, racers, parents and partners with cutting-edge information. All of this enables us to maximize the content in the context that counts.

3 DIGITAL PLATFORMS SkiRacing.com Social Mobile

4 REACH SkiRacing.com Social Annual Page Views: 3 million Yearly Unique Visitors: 720k 66k 20k 33k U.S. Ski Team App Powered by Ski Racing 70k Opens/Month 15k Subscribers

5 AUDIENCE The reach of Ski Racing Media is truly global. As the only English speaking news source for Ski Racing, we own the ski racing market. Our content appeals to fans of our sport from the parents of junior racers, industry professionals, all the way to World Cup athletes themselves. Our audience are highly engaged athletes and sport enthusiasts who are invested in the wellbeing of the sport and visit our site to keep a pulse on the industry.

6 INTERNATIONAL Our audience is global with 65% of annual visitors to SkiRacing.com hailing from the U.S. and 35% from critical international markets. Our social media accounts represent the inverse with 65% of our engaged followers originating internationally and 35% from the U.S.

7 DIGITAL + CONTENT OPPORTUNTIES Advertising Opportunities Mobile App Opportunities Opportunties Content Production Special Sections

8 ADVERTISING OPPORTUNITIES Promote your brand in front of the most engaged online race community in the world. A. Leaderboard $2,000/month Specs: 728 X 90 pixels C. Pushdown $1,500/month Specs: 300 X 600 B. Box $900/month Specs: 300 X 250 * Mobile Design Specs Included in above banner options Specs: 250 X 250 *Note, your banner will have two spaces on each page of skiracing.com and will rotate with up to 3 other ads per ad space. Please submit mobile design with specs of 250 X 250 in addition to the ad space you purchased.

9 MOBILE APP OPPORTUNTIES Advertising Banners Specs: 320 x 50 Sponsored Sections Opportunity to sponsor app sections (Results page, athlete bios, photo + video, galleries etc) U.S. SKI & SNOWBOARD APP POWERED BY SKI RACING App Takeover Own the app during an event. Ski Racing will place your brand on the launch image, nav bar, push notifications and ad placements embedded within the app s content. *please inquire for options and pricing

10 OPPORTUNTIES Delivery Database includes 15k subscribers List includes Ski Racing subscribers, coaches, industry professionals, U.S. Ski & Snowboard members and parents 30% average open rate, 10% clickthrough rate (CTR)* Industry Average 17% open rate, 3% CTR Options Newsletter inclusion, exclusive brand messaging options and season-long sponsorship opportunities Pricing Blast Banner Ad $1200/blast Custom Branded Blast $2200/blast Season-Long Sponsorship *please inquire for options and pricing

11 CONTENT PRODUCTION We re strengthening the relationship between brands, content, and our highly engaged community. Let our expert staff help tell your brand s story to create an impact that will get people talking. From articles and videos to interactive features, Ski Racing Media produces and strategically distributes highly shareable branded content that matters. Our knowledge of the sport and access to athletes and race venues is unparalleled in the industry.

12 CONTENT PRODUCTION Custom Branded Content We ll highlight your brand s ethos and products and target the messaging across all our digital platforms. For next-level reach, we can also leverage our external media contacts for increased distribution strategy. Video Production We create videos for your brand that are highly shareable and driven to achieve your brand s marketing goals. With our inhouse team of videographers, photographers, and on-staff producer, we work with you to develop and outline video strategy that tells a powerful story. We know the sport better than anyone else and have the benefit of being on ground with athletes and industry staff all season long. Let us bring your vision and story to life.

13 SPECIAL SECTIONS Academy & Camp Online Directories and Digital Features Ski Racing Media s Academy Directory is the go-to source for comprehensive profiles and education information for athletes and parents who seek an academic solution for their ski racing dreams. This is a vital resource for our community. As the only listing of its kind, the Directory serves as a source that lives on our site year-round coupled with a featured article that highlights details about each academy in order to direct the target audience to appropriate academy options and school profiles. *please inquire for options and pricing

14 SPECIAL SECTIONS Gear Guide Don t miss out on the only brand directory specifically tailored to ski competition. Brands can showcase their products and support for the sport by listing new equipment models, promoting sponsored athletes, hosting videos, participating in social media, and distributing critical news releases. This guide is a community resource for coaches, racers, and families who are searching for new gear and want their information from a source they can trust. *please inquire for options and pricing

15 C A S E S T U D I E S

16 SOCIAL OPPORTUNTIES Sponsored Social Posts If you want to reach the niche ski racing market, our social media platforms are a great way to begin at a low cost. We can create sponsored social posts on Facebook, Instagram and Twitter that target specific demographics and you can add boosted ad dollars to each post, as well. If you have a sponsored article you want to promote, you can add additional exposure by promoting on Ski Racing s social channels. 38% of our audience discovers new articles through social media. Sweepstakes/Contests Through our digital platforms (web, social, , mobile) Ski Racing is a proven medium for our client s more creative campaigns including contests and giveaways. Let us know what you have in mind, or we can share more specific examples from past clients with you. *Please inquire for pricing on above options

17 CASE STUDIES Summary Westminster College was the official education partner of U.S. Ski and Snowboard in 2017/2018 and it has over 50 national team athletes who attend the institution. For the university, location and proximity to the mountains and access to skiing is everything. In 2018, 18 student athletes competed in the Winter Olympic Games in Pyeongchang. Their goal in working with Ski Racing Media? To draw on our niche audience of ski racers and esteemed recreational skiers who have hopes of attending college where they can continue skiing or pursue their racing careers. Westminster approached Ski Racing Media with the goal of increased exposure and ultimately, increased admission numbers that target the ski racing and recreational skiing audience that our publication reaches. We developed a strategic and creative dedicated eblast that was distributed to over 15k subscribers. The package was coupled with banner ads that re-directed readers back to Westminster s website during the 2018 Pyeong Chang Olympics.

18 CASE STUDIES Supporting Visuals Results Campaign: 140,416 impressions eblast Banners

19 CASE STUDIES Summary POC is a Swedish company with a strong mission to save lives and reduce the consequences of accidents among the ski racing market through cutting-edge technology. To support this mission, the company has maintained a long-standing sponsorship of the U.S. Ski Team s men s downhill team, nicknamed The American Downhillers. Ski Racing Media developed a concept for, filmed, produced, and distributed a documentary-style video series about the American Downhillers for POC during the 2017 season. The video series included four 8-12 minute videos that were distributed on SkiRacing.com as well as social media. Each episode also included a 60-second teaser spot. Supporting Visuals ADH Webisode 1 ADH Webisode 2 Webisode 3: The Next American Downhiller Webisode 4: Steven Nyman Webisode 5: All-American Coaching Staff Webisode 6: Bode Miller The series was picked up by multiple media outlets including Outside TV and POWDER Magazine.

20 CASE STUDIES Summary Supporting Visuals Nordica s commitment to building the highest quality ski boots and it s storied heritage goes back over 60 years. Nordica came to Ski Racing looking for a targeted strategy to promote their new Doberman Collection in a grassroots way by leveraging our audience. We accomplished this through an introduction of the Doberman Development Team and drove traffic through a Facebook Contest where fans could enter to win race gear and create their own Avatar. Utilizing Ski Racing Media s highly engaged digital platforms, we enhanced the contest through a written feature and social media posts across Facebook, Instagram and Twitter. Results Written Feature Campaign Impressions: 40k Contest Entries: 1k Social Contest Athlete Avatar

21 CASE STUDIES Summary Oakley is known for providing their alpine athletes with uncompromising optics that have propelled them to multiple World Cup wins, Olympic Medals and Overall titles. Their slick and edgy style can be found on the world s best including Mikaela Shiffrin, Aksel Lund Svindal and Lindsey Vonn. Oakley turned to Ski Racing Media to capture on the ground social media content with their athletes throughout the season as they navigate and conquer the white circus. Ski Racing Media produced stylized video and photography in the form of daily social media content to match Oakley s brand personality. Supporting Visuals 1 of 2 Social Edits Results Social Video Views: 7,000 per video Story Impressions: 20k per day average Instagram Story Examples

22 CURRENT & PAST CLIENTS

23 CONTACT Claire Brown Publisher +1 (612) Megan Ganim Editorial & Sales Associate +1 (541)