Partnership Opportunities

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1 Partnership Opportunities

2 1 in 8 people struggles with hunger. Since partnering with Feeding America in 2015, Produce for Kids and our partners have provided 10 million meals to families in need. $1= 10 meals Produce for Kids believes in creating a healthier generation through cause marketing campaigns that provide easy, fun and inspiring recipes, meaningful content and healthful tips. Helping families and children by giving back since 2002 through grocery retail programs and digital campaigns, Produce for Kids has donated more than $6.7 million to charities nationwide. When you partner with Produce for Kids, you are helping to create a healthier generation. We execute yearly in-store healthy eating campaigns with more than 3,000 grocery stores in 33 states. While known for retail campaigns, Produce for Kids now offers various opportunities to elevate brand awareness including Power Your Lunchbox, We Heart RDs and our wide range of digital capabilities. Our partners include more than 50 carefully-vetted, health-conscious brands. Created in 2002, by Shuman Produce Inc., a leading grower and shipper of Vidalia sweet onions, Produce for Kids is a philanthropically-based organization that educates consumers about healthy eating through fresh fruits and vegetables as well as health-conscious brands. In addition, every program implemented by Produce for Kids gives back to Feeding America programs that support families and children. Flagship retail campaigns are able to funnel funds raised directly back to the food banks within the grocer s footprint. Produce for Kids continues to help families eat healthier with simple recipes & fresh ideas. Through our grocery retail and digital programs, we have raised over $6.7 million for children s charities across the country while promoting the produce industry and the consumption of fruits & vegetables. $6.7 million raised 2

3 Flagship Campaign Program Overview A Produce for Kids partnership will: Execute a 360 marketing plan across multiple touchpoints Generate incremental sales and brand awareness Promote consumption of fruits and vegetables Provide recipes and tips to support families healthy eating journey In-store In-store Support Shelf cards at product (exclusive category branding) Iron man sign (multi-branding) Brand support in circular ad According to FMI, shoppers value corporate social responsibility and over 41% are looking for more ways to eat fruits and veggies. Our programs bridge these two hot buttons for shoppers through encouraging the consumption of produce and giving back to families in need through Feeding America food banks within retail partners market area. Giving Back Circular 3,000+ Public Relations Social Media Digital Americans rank eating more fruits and vegetables as the top factor for healthy eating Number of grocery stores executing a Produce for Kids healthy eating campaign nationwide Nielsen Homescan, online survey, April

4 Flagship Campaign Digital Coupon Opportunity The exclusive digital coupon is an incremental opportunity to provide a targeted offer during the in-store program. Coupons should have a minimum of a 14 day rolling expiration. The program cost includes set up of digital coupon (redemption not included) Digital coupon will be hosted on dedicated microsite Produce is a Basket Builder (+44% over average ring) *FMI The Power of Produce Digital & Social Media Elements Dedicated microsite Branded recipes Giving back information Additional promotions or healthy eating initiatives National and geotargeted social media engagement Targeted E-Newlsetters Communications toolkit Public Relations Outreach Targeted media outreach to your trading area Local blogger support that will engage and educate shoppers, drive store traffic, and provide incremental sales Additional trade outreach to both produce and grocery industry publications National media coverage that will generate additional impressions for your brand Opportunity to send product and coupons to blogger network 5 6

5 Do you have a lunchbox-friendly product? How about a new item that you re looking to spread the word about? Join the conversation for back to school with Power Your Lunchbox! Power Your Lunchbox Program Overview The Power Your Lunchbox digital program encourages families and classrooms to eat healthier for the school year PowerYourLunchbox.com offers tips and recipes to help families and classrooms eat more nutritious lunches, afterschool snacks, and weekday dinners during the school year Program sponsors will make a flat donation supporting Feeding America s programs that help families and children Public Relations National, local and trade media outreach Promotion through influencer network with option to supply product Assistance with sponsor-distributed press releases Digital Support Brand featured on PowerYourLunchbox.com Branded recipes Targeted e-newsletters Social media support including #PowerYourLunchbox Twitter party Communications toolkit Digital Coupons Optional Opportunities Licensing rights to include Power Your Lunchbox on packaging or in-store displays Produce for Kids facilitated co-branded promotions or IRCs between participating sponsors 7 8

6 Digital Partnership Opportunities Digital Partnership Opportunities Thinking about a digital program or element, but aren t sure where to start? We can help. Let us take your vision to the next level through a strategic year-round program or a dedicated seasonal campaign. Space for all opportunities is limited. Dedicated E-Newsletters According to a study by Mapp Consumer Views, 60% of consumers say that marketing influences them to make a purchase. Our quality list can effectively reach families with information that s personalized and relevant. Dedicated e-newsletter with content highlighting brand Produce for Kids Blog Content marketing improves brand reputation by building trust through quality content. The Produce for Kids Blog is a spot where families can obtain quality information to keep their families healthy. Blog post highlighting brand and/or products with back links to brand website Featured in rotating homepage banner on produceforkids.com Optional add-on of e-newsletter distribution for additional exposure Sweepstakes or Contest Hosting a sweepstakes or contest can boost online engagement, build your list and increase sharing across social media. A sweepstakes or contest can inspire consumers to interact and connect with your brand. Landing page creation on produceforkids.com with entry form Opt-in to receive future brand communications Creative elements and official rules Farm/Facility Tours Bring your customers behind the scenes through a farm or facility tour. Showcase how your product is grown and packaged and encourage a deeper understanding of the farm-to-fork process. Produce for Kids team member to tour farm/facility. Additional opportunities to coordinate strategic influencer visits available. Social media content Farm photography Blog post on produceforkids.com Twitter Parties Twitter parties allow brands to connect one-on-one with parents and influencers around a central topic. Produce for Kids Twitter parties average 9MM impressions. : Produce for Kids to plan and assemble all materials for party Produce for Kids influencer host Opportunity to offer up prizing for attendees and e-newsletter 9 10

7 Digital Partnership Opportunities Video Content Video is a must for any digital or social media marketing strategy. It s predicted that by 2020, online video will account for 80% of all consumer Internet traffic. : Professional high definition video highlighting brand Social media/website ready versions Option to include Produce for Kids kid chefs E-Books E-books can help move customers through your sales funnel, encourage them to subscribe to your e-newsletter or offer added value to shoppers. Whether you re looking to highlight your brand through recipes, how-tos or other content, we can help. : Produce for Kids to meet with brand and discuss needs/goals for e-book, including content needs and brand guidelines Complete e-book PDF ready for download Recipe Development & Photography Consumers are hungry for tasty recipes. If Pinterest s 5 billion annual food and recipes searches is any indication, having beautiful photography and tested recipes is key to driving traffic to your website. : All recipes are family-tested and registered dietitian-approved Product/brand highlighted in recipe and high resolution photography Cross-promotion of recipes and brand on Produce for Kids website and social media outlets Influencer Marketing Influencers are an integral part of reaching consumers, and are able to take your brand and showcase it in an authentic way to their audience. Produce for Kids has established a trusted network of influencers who are available to our partners. From farm tours to sponsored posts and video content, let us create an influencer campaign that works for you. Selection of influencers through Produce for Kids established, trusted network of influencers Custom influencer campaign to meet brand goals, including farm tours, sponsored blog posts, video content and/or social promotion Podcast Podcast listenership continues to rise and is an optimum place to capture the attention of shoppers. Produce for Kids launched the Healthy Family Project podcast in With a growing fanbase of listeners, this platform is the place to develop brand awareness in the family sector. The Healthy Bites segment of the podcast will introduce healthconscious brands to Healthy Family Project listeners. 1-2 minute inclusion in podcast episode Promotion on Produce for Kids social media outlets and e-newsletter Inclusion in episode blog post on produceforkids.com Retail Dietitian Outreach As trusted resources in store, consumers turn to retail dietitians (RDs) for nutrition information, advice and services to help shape healthier lifestyle choices. Dedicated e-blast to targeted list of RDs highlighting brand Inclusion in monthly We Heart RDs e-newsletter Branding and resources on RD Resource Center on produceforkids.com 11 12

8 Mission for Nutrition Program Celebrate National Nutrition Month with the Mission for Nutrition program that encourages healthier lifestyles among families. This multi-faceted program will raise brand awareness of health-conscious brands through consumer and retail dietitian outreach, including digital promotions, meal plans and in-store opportunities. Retail Dietitian Kit Today s shopper is looking for guidance from their store s retail dietitian. The Mission for Nutrition Kit will be sent to 400+ retail dietitians across 50+ retailers in the U.S. and Canada to be used in store to promote the program. Opportunity to include samples, coupons, brochures or small promotional item in kit Potential feature through in-store retail dietitian displays celebrating National Nutrition Month Inclusion in digital retail dietitian toolkit and e-newsletter Consumer Promotion Join the National Nutrition Month conversation buzz through the Mission for Nutrition. Partners of the program receive. Mission for Nutrition Promotion Brand support on website including branded recipes, meal plans and consumer sweepstakes Targeted e-newsletters Feature in Healthy Bites segment during the popular Healthy Family Project by Produce for Kids podcast Social media support Promotion through influencer network with option to supply product 13

9 Together, we will create a healthier generation. Our customers are very important to us. We like to help them make healthy choices and Produce for Kids is a huge part of that. When we merchandise the amazing Produce for Kids recipes and items together in the produce department it helps drive sales and healthy eating habits. Mike Roberts, Director of Produce Operations, Harps Food Stores, Inc. Bee Sweet Citrus has been a sponsor of the Produce for Kids Power Your Lunchbox campaign for several years and it is an absolutely rewarding experience. The whole point of the program is to give back to Feeding America and educate parents, children, and educators about eating healthy and that is important to Bee Sweet. We want children to eat healthy and Produce for Kids helps us spread that message. It s a win-win for all of us. Monique Bienvenue, Director of Communications, Bee Sweet Citrus Produce for Kids has so many great elements that allow us to use them as a vehicle to get the education about avocados to children and families. We are a proud sponsor of Produce for Kids. Working together we re going to help families eat healthy and be healthier Americans. Maddie Bezart Hall, VP of Trade & Promotion, Avocados From Mexico