Live Vicariously ABOUT US

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1 THIS IS

2 ABOUT US Vicarious PR was founded on a single premise: to provide the best public relations and marketing services in the video game industry. Pretty simple, right? Founded by former game journalists and content creators, Vicarious PR is an award-winning PR and marketing agency that provides the best service and results to meet your needs. Live Vicariously

3 GENERAL SERVICES PRICING PR Package Social Media k Influencer Paid Outreach Branding $4000per month $2500per month $2000plus budget $4000one time fee Media relations campaign. Press releases. Strategic planning. Reputation management. Earned influencer outreach. Consultations. Review/Preview cycle. Targeted pitching. Press kits and messaging. Holistic approach on the individual level, not one size fits all PR. Daily posting and content creation. Reputation management. Multiple platforms. Streamlined content approval process direct to . Community building and interaction. Platform utilization and background SEO optimization. Negotiate optimal amount of influencers based on budget to meet target KPI s. Prepare legal contracts and oversee communication between client and influencer. Find, select and target idea influencers across platforms. Brand outline and objectives. Logo design. Brand positioning. Key messaging. Professionally designed and built website. Strategic outline and future plan. 12 month publisher PR retainer package including unlimited projects for $300,000. US TO FIND OUT SPECIAL DISCOUNTED PACKAGES. A N D M O R E

4 CLIENT TESTIMONIALS WHAT OUR CLIENTS SAY ABOUT US CHRISTIAN MOSBO DAMON SLYE PING WANG OWNER PRESIDENT CO-FOUNDER + VP OF MARKETING FAIR WEATHER STUDIOS Working with Vicarious PR was fantastic! They answered all of our questions and responded to calls or s the same day. They drafted all of our press releases and reached out to influencers for us. They delivered monthly reports showing us where we were being covered and how many views each piece of coverage gained. They really went above and beyond to provide a bespoke, full service marketing experience. We will definitely be using them to market our future games MAD OTTER GAMES Vicarious has greatly boosted our new users on both PC and mobile. Since we started working with them, we've seen our DAU double! They are great to work with. NEW CODE INC We ve been working with Michael and his team for almost a year now for various projects. Michael has proven himself to be a very reliable partner - hardworking, available, flexible, and most importantly, understanding our clients requirements and quickly making the adjustments based on the feedback. You will be in good hands as we continue to be.

5 CLIENT TESTIMONIALS WHAT OUR CLIENTS SAY ABOUT US GARY BURCHELL DENIS FEDAROV KIM PASQUIN OWNER STUDIO HEAD GENERAL MANAGER FIREBLADE SOFTWARE On our own, I feel like we achieved a moderate level of awareness. In a saturated market, this isn t enough. Michael and the team at Vicarious can open doors that we just didn t have access to. Professional and experienced, they helped lift our launch campaign to new heights put simply, if no-one knows about your game, they won t buy it so give your game the chance it deserves by bringing Vicarious on-board as soon as possible. UNFROZEN STUDIOS We re just writing to express our appreciation to Michael and all his team. Your contribution to our project cannot be put into words, Iratus: Lord of the Dead is our first game and Vicarious PR helped us to make it real! Thanks to you, we reached our funding goal and informed the audience about ongoing developments. Special thanks to Jolene Hitt for support with Social Media and for her tireless work. Thanks for helping us get this drive off to such a good start. With Vicarious PR our dream came true! NVIZZIO CREATIONS We worked with Vicarious on Eden Rising; Supremacy, a PC title available on Steam. Michael is passionate and driven, he has the best interest of his clients and projects at heart. Michael and his team are very responsive and available. They will make your product their priority.

6 US TODAY! S e r v i c e V i c a r i o u s P R. c o m Winner of the 2018 PR World Awards PR Agency Achievement of the Year Bronze Award. Winner of the 2018 PR News Awards for Account Director and Rising Star Award

7 OUR CLIENTS & More

8 GAMES WE VE WORKED ON & More

9 CASE STUDIES OUR PROJECTS CLIENT: PLATFORM: Ring Of Elysium PC PROJECT LENGTH: 6 Months PROJECT GOALS: Successful launch on Steam RESULTS: Acquire a minimum of 200 media articles Acquire Top Tier reviews and feature placements Acquire 2 million views with paid influencer campaign Over 4 million downloads in 2 months Over 900 media articles Critically acclaimed from reviewers and players Over 2 billion on online readership Featured On Steam Over 10 million YouTube views on launch Top tier media coverage including IGN, Gamespot, Kotaku, Forbes, etc.

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11 CASE STUDIES OUR PROJECTS CLIENT: PLATFORM: Tencent & PUBG Corp PUBG Mobile Mobile PROJECT LENGTH: 3 Months PROJECT GOALS: Successful mobile launch on ios and Android RESULTS: Acquire a minimum of 70 media articles Acquire Top Tier reviews and feature placement Crisis PR Management for negative reactions. Top downloaded game in over 40 countries on launch Over 1400 media articles Critically acclaimed from reviewers Averaged 4.5 user score Featured on Google Play Featured on ios App Store Top tier media coverage including IGN, Gamespot, Kotaku, Forbes, CNN, Polygon, Touch Arcade etc.

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13 CASE STUDIES OUR PROJECTS CLIENT: Next Studio Death Coming PLATFORM: PC (Steam) PROJECT LENGTH: 6 Months PROJECT GOALS: Successful Early Access and Full Acquire a minimum of 40 media articles Average a positive user rating Top tier media coverage. RESULTS: 450 media articles Over 23 million article views Over 2 million YouTube views Acquired very positive user rating Placements in several top tier outlets. Sold over 100,000 units in 1 st month.

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15 CASE STUDIES OUR PROJECTS CLIENT: Lilith Games Art of Conquest PLATFORM: Mobile PROJECT LENGTH: 3 Months PROJECT GOALS: Successful mobile launch on ios and Android Acquire a minimum of 20 media articles Secure store feature by Apple or Google. Average 3.5 user score with minimum of 20,000 downloads on launch week RESULTS: Over 1 million downloads in 2 months Over 100 media articles Critically acclaimed from reviewers Averaged 4.5 user score Featured on Google Play Featured on ios App Store Top tier mobile media coverage

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17 CASE STUDIES OUR PROJECTS CLIENT: Mad Otter Games Villagers & Heroes Starfall Expansion PLATFORM: PC & Mobile PROJECT LENGTH: 6 Months PROJECT GOALS: Increase media coverage by 50% from prior year RESULTS: Acquire positioning in top ten lists. Successful expansion launch. Secure media coverage. Secure media coverage media articles Doubled daily active users Top tier MMO outlet coverage Over 19 million article views 300,000 + YouTube views on launch Increased media coverage over prior year by 233% in single month

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19 OUR MANAGEMENT TEAM MICHAEL BROWN CEO /CO-FOUNDER JORGE GASPAR CFO /CO-FOUNDER Michael has years of industry experience as a journalist, reviewer, editor, and PR and marketing specialist. Michael won the 2018 PR News Account Director of the Year award and a Rising Star award. C O N T A C T Jorge has more than seven years of experience in operations, data analytics, and business intelligence. He is a journalist, reviewer, editor, and writer. He holds an MBA from CSUSM, an MD from UABC, and is a Lean Six Sigma Green Belt. C O N T A C T

20 KEY PERSONNEL LIANA MURPHY PR + SOCIAL MEDIA COORDINATOR JOLENE HITT SOCIAL MEDIA SPECIALIST MASON SALES WEB DEVELOPMENT LAURA THURSTON SOCIAL MEDIA SPECIALIST % % Live Vicariously 38 %

21 OUR MISSION At Vicarious PR we have one mission: provide better video game PR for game developers and publishers. We have seen how disappointing video game PR can be, that is why we set out to change the way it's done. We understand that each client is unique and we tailor ourselves to meet those individual needs. Our passion for the industry and the creative talent within it pushes us forward to provide the best service around. Our team of talented professionals desire to use our combined experience to help you reach your goals. Ultimately, your success is our success.

22 OUR VISION Strive not to be a success, but rather to be of value We know the stigma PR has gotten over the last decade and have experienced the issues of outdated PR firms firsthand. Vicarious tailors our services to your goals and needs so you don t end up paying for things you don t need. We use modernized PR strategies for the 21st century. (We know. It sounds ridiculous to say that, but some PR firms still use messenger pigeons.) We seek to bring the video game PR industry forward with hard work, passion, creativity, and innovative thinking.

23 OUR GUARANTEE We cannot promise a specific amount of coverage, nor can we promise specific placement with select outlets but here is what we do promise: COMMUNICATION Regular communication between us and you. We are not just marketers, we are partners, your success is our success and vice versa, ACCOUNTABILITY Regular updates on all activities, including preparation and execution of deliverables. Weekly reports on coverage along with feedback. PRO-ACTIVITY We don t sit around waiting on you to instruct us, we are pro active and we are always on the look out for opportunities and ideas to help you gain the attention you need. GOING THE EXTRA MILE We endeavor to go the extra mile for our clients from providing feedback and solutions even when the unexpected occurs. To show how much we go above and beyond our media relations includes organic influencer outreach and selected EU regions at no extra cost. INDIVIDUAL PLAN AND STRATEGY The days of cookie cutter PR and marketing are gone, at least, they should be. We create a strategy and plan based on your unique project and tailor our tactics and services to your needs and goals. CUSTOMER SERVICE FIRST Our primary focus is that you come first. We are there for you no matter the time of day. Above all else, regardless of the success of any campaign, our goal is that you walk away only to come back again.

24 ADVANTAGES OF PR WHAT PUBLIC RELATIONS OFFERS BRAND AWARENESS CUSTOMER ACQUISITION MEDIA ARTICLES Media articles about your product and brand can massively influence sales, public perceptions and help long term growth. We have direct access to thousands of media outlets across the world each with millions of readers every month. CUSTOMER CONFIDENCE Being a new company or having a new product can be difficult especially since sometimes you lack customer confidence or the market cannot see the long term stability of your product. PR helps with building confidence allowing customers to believe in your company and product. PR helps with building your companies public profile and making you a household name attracting long term stability and increasing customer acquisition and investor relations. LEAD GENERATION Having media write about you can lead to more customers but also more b2b opportunities. Companies have seen massive b2b growth on the back of successful PR campaigns. Studies have found that public relations can have a more direct impact on customer acquisition and retention than traditional banner advertising. LEGITIMACY & CREDIBILITY Having media write articles about your company and product can add to the profile of your company. Studies show consumers are more likely to make a purchasing decision based on a media article than a traditional advertisement.