East Penn School District Secondary Curriculum

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1 East Penn School District Secondary Curriculum A Planned Course Statement for Advanced Course # 605 Grade(s) Department: Computer and Business Applications Length of Period (mins.) 41 Total Clock Hours: 63 Periods per Cycle: 6 Length of Course (yrs.).5 Type of Offering: required elective Credit:.5 Adopted: 6/8/09 Developed by: Anne Nero Jayne St. Mary

2 Description of Course Course Title: Advanced Description: Entrepreneurial skills will be taught throughout making this class a perfect choice for students that are natural leaders that wish to become business owners and operators. This course will focus on a business that is created by the student and prepare them to enter college or straight into the competitive business world. This idea becomes a reality as it is developed further into a business plan that includes a company description, goals, marketing plans, financial statements, and a business layout, as well as creating a logo and slogan for the business. Goals: For students to be able to: o Recognize and evaluate new business opportunities o Understand the elements and importance of a business plan o Develop an idea to start a small business o Legal, ethical and social responsibilities Environment/community etc. o Create a business plan Determine purpose and goals of business Establish form of ownership Identify target market(s) and competition Determine marketing strategies and location Establish financial needs and available resources Project startup costs and future earnings Establish management and staffing Requirements: Any business lecture course except Study and Career Skills Text: Green, Cynthia L., Ideas in Action. South-Western Cengage Learning, (Chapters 1-9) Masala, Anthony, The Teen Entrepreneur. Business Education Publishing, Key to Levels of Achievement (Listed with each learning objective) Awareness (A): Learning (L): Understanding (U): Reinforcement (R): Students are introduced to concepts, forms, and patterns. Students are involved in a sequence of steps and practice which involved further development and allow evaluation of process. Students demonstrate ability to apply acquired concepts and skills to individual assignments and projects on an independent level. Students maintain and broaden understanding of concepts and skills to accomplish tasks at a greater level of sophistication.

3 Course Objectives Page 1 I. Should You Become an Entrepreneur? (Text Ch 1) II. Entrepreneurs in a Market Economy (Text Ch 2) III. Develop a Business Plan (Text Ch 3) 1 Students will: Define entrepreneurship Recognize the role entrepreneurs play in the U.S. economy Examine the reasons that businesses succeed or fail Identify sources for new business ideas Recognize different business opportunities Identify personal goals List the six steps of the problem-solving model and describe ways to improve problem-solving skills 2 Students will: Distinguish between needs and wants Describe the types of economic resources and the role of entrepreneurs in the U.S. economy Compare different types of economic systems Explain how: - Scarcity affects economic decisions - Business functions are used to satisfy customers - Supply and demand interact to determine price - Costs of doing business affect the price of a good or service - The effect of different market structures on price 3 Students will: Explain the purpose of writing a good business plan Describe the importance of a business plan A, L room discussion Supplemental video documentaries of historical entrepreneurs A, L, U room discussion A, L, U room discussion Business plan simulation Introduction to I. Entrepreneurs and Entrepreneurial Opportunities A. Characteristics of an Entrepreneur A F B III. Economics: Apply economic concepts when making decision for an entrepreneurial venture A. Economic Concepts B. Market Economy Characteristics C. Function of Price A C E D Economics IX. Business Plans: Develop a business plan

4 Course Objectives Page 2 IV. Identify and Meet a Market Need (Text Ch 4) List and describe the basic elements of a business plan Describe how to pull a business plan together and the resources available for researching your business plan Name common mistakes to avoid in business planning 4 Students will: Identify a target market by analyzing the needs of customers Explain how market segmentation can help an entrepreneur analyze a target market Explain the role of market research Identify the six steps involved in market research Explain the Importance of understanding competition Determine the types of competition Prepare a competitive analysis Describe strategies for maintaining customer loyalty A, L, U room discussion Reading, Writing, Speaking, Listening A B A, B, C II. Consumers and Their Behavior: Analyze the characteristics, motivations, and behaviors of consumers A. Characteristics of Consumer Behavior B. Segmentation and Target Markets V. Market Research: Analyze the role of marketing research in decision making B, C F

5 Course Objectives Page 3 V. Market Your Business (Ch 5) VI. Distribution, Promotion, and Selling (Ch 6) 5 Students will: Explain the importance of marketing a business Discuss how to develop a marketing strategy for a business Describe what information is included in a marketing plan Explain how the marketing concept affects decisions regarding the product mix Define and describe the importance of product features, branding, and positioning Identify pricing objectives for a business Calculate factors to consider when pricing services List and describe various pricing techniques 6 Students will: Describe the four basic option of channels of distribution Apply channels of distribution to the specific needs of various types of businesses List factors to consider in the physical distribution of products List the many forms of advertising and discuss advantages and disadvantages of each Define publicity and describe ways to use publicity as a promotional tool Explain the role of selling in a business Determine how to meet A, L,U room discussion A, L,U room discussion IV. The Market Mix: Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. A. Products and Services 2. New Product Development and Ideas B, C F IV. The Market Mix: Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. D. Promotion 1. Advertising 2. Sales Promotion F

6 Course Objectives Page 4 customer needs and wants Discuss other types of VII. Select a Type of Ownership (Ch 7) VIII. Locate and Set Up Your Business (Ch 8) promotional 7 Students will: Discuss purchasing an existing business Describe how to evaluate a franchise opportunity List advantages and disadvantages of joining a family business Determine whether to start a new business List advantages and disadvantages of a sole proprietorship, partnership and corporation Recognize how laws promote competition Describe how to protect intellectual property Identify consumer laws that affect businesses Describe when and how a business owner should seek legal advice 8 Students will: Examine options for locating a retail business Discuss factors to consider when choosing a location for a non retail business Describe steps to take in selecting a site Compare purchase and lease options Describe layout consideration for different types of businesses Explain how to find and choose vendors for your business A, L,U room discussion A, L,U room discussion VII. Legal: Analyze how forms of business ownership, government, regulations, and business ethics affect entrepreneurial ventures. A. Forms of Business Ownership B. Government Regulations A F D IV. The Market Mix: Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. B. Place B C

7 Course Objectives Page 5 List factors that determine IX. Plan and Track Your Finances (Ch 9) the needed level of inventory 9 Students will: Estimate your startup costs and personal net worth Identify sources of equity capital for your business Identify sources of debt capital for your business Prepare a pro forma income and balance sheet Describe the use of journals and ledgers in a record keeping system Explain the importance of keeping accurate and up-todate bank, payroll, and tax records A, L,U room discussion V. Accounting: Recognize that entrepreneurs must establish, maintain, and analyze appropriate records to make business decisions. A. Keeping Business Records A B C D B Mathematics