Maxims for Super- Performing. Businesses. Professor Alan Braithwaite LCP Consulting. April 2016 Kogan Page MasterClass 1

Transcription

1 Maxims for Super- Performing Professor Alan Braithwaite LCP Consulting Businesses April 2016 Kogan Page MasterClass 1

2 TODAY» By way of introduction» The attributes of super-performers» The Business Operations Model framework» Scenarios for competitive disruption» The amazon case using the framework» Maxims for super-performance April 2016» Discussion Kogan Page MasterClass 2

3 The attributes of super-» performers Exceptional value for customers, and» Superior financial performance» Driving stellar shareholder returns! April 2016 Kogan Page MasterClass 3

4 Thousands % Southwest Airlines 16% 14% 12% 10% 8% 6% 4% 2% % 0 LUV GSPC Southwest Airlines Price vs S&P 500 April 2016 Kogan Page MasterClass 4

5 H&M and Inditex April 2016 Kogan Page MasterClass 5

6 The Business Operations Model The Customer Lens the Brand, Service Proposition and Product Business Operations Model cost, service delivery, commercials Market Channels and Economics Mastering complexity and variety Optimised Fulfilment Networks Service and support Inventory Segmentation and Deployment Optimised Sourcing and manufacturing platform Managing the Basics Lean Six Sigma Demand ~ supply planning (S&OP) End-to-End Cost of Service and Supply April 2016 Kogan Page MasterClass 6

7 The Power of 1% After: Ram Charan The aggregation of marginal gains Sir David Brailsford April 2016 Kogan Page MasterClass 7

8 Scenarios for competitive» disruption The technology dimension to disruption» Market changing models» Competing through the basics» Optimising operations April 2016 Kogan Page MasterClass 8

9 TODAY» By way of introduction» The attributes of super-performers» The Business Operations Model framework» Scenarios for competitive disruption» The amazon case using the framework» Maxims for super-performance April 2016» Discussion Kogan Page MasterClass 9

10 Amazon Value Creation April 2016 Kogan Page MasterClass 10

11 GSM 20 years of retail technology disruption (innovation) in retail Cloud Dial up Internet Mobile phones Dell.com launches WWW Technology Nokia 6210 Mobile usage > 50% Broadband started Optical Fibre Blackberry Apple itunes Bluetooth Flat screen TVs Broadband services widely available Google universal search iphone 3G iphone 4G services Superfast broadband ipad Optical computing Shapeways Self drive starts trading car Amazon.co.uk Bubble burst $107 to $7 Apparel Jewellery Amazon arrives Amazon books Personalised recommendation Subject area browsing Prices lowered 1 click shopping Consumer electronics Home Software Toys, Video Computers Magazines Free shipping Orders over $99 Kitchen Cars Garden Health All products search Amazon web services Super saver shopping >$25 Shoes Amazon Ec2 services Amazon Prime (unlimited $79) Fulfilled by Amazon services Groceries, Video downloads Kindle Digital music Amazon price tracker Kindle Fire Expanding footprint Same day & Amazon logistics April 2016 Kogan Page MasterClass 11 Fashion Kiva Robots

12 Amazon using the framework The Customer Lens the Brand, Service Proposition and Product Business Operations Model cost, service delivery, commercials Market Channels and Economics Mastering complexity and variety Optimised Fulfilment Networks Service and support Inventory Segmentation and Deployment Optimised Sourcing and manufacturing platform Managing the Basics Lean Six Sigma Demand ~ supply planning (S&OP) End-to-End Cost of Service and Supply April 2016 Kogan Page MasterClass 12

13 Maxims for disruptive performance» It can take years to become an overnight success» Super-performance is ephemeral» Constantly search for new sources of value» It is about the lifetime cost of ownership and getting inside your customers value chains» Don t underestimate serendipity» Obstinate persistence is a quality of disruptors» Treat a burning platform as an opportunity April 2016 Kogan Page MasterClass 13» It is never too late, until it is

14 TODAY» By way of introduction» The attributes of super-performers» The Business Operations Model framework» Scenarios for competitive disruption» The amazon case using the framework» Maxims for super-performance April 2016» Discussion Kogan Page MasterClass 14