First Steps to Success with Social Media. Workshop Format. Social Media Marketing Strategy. Moses Keshishian Social Media Manager

Transcription

1 First Steps to Success with Social Media Moses Keshishian Social Media Manager Workshop Format 1. Workshop Presentation 3. Q & A Session 2. Speaker Introduction 4. Workshop Evaluation Social Media Marketing Strategy Why implement one? Easy to set up & manage Exposure for your brand Networking opportunities Be the expert in your industry Fans, followers & leads! 1

2 Finding Value in Your Social Media Efforts The value of social is not in the person you know, it s in the people they know As a Notary, your local connections will be your most meaningful Build relationships & help people; the rest will follow Social Best Practices Be professional Keep personal & business separate Be responsive to your community Don t disappear; post content often (Social Media 411) Keep your branding consistent Facebook What is it? World s largest social network with over a billion users Why is it valuable? Has the power to connect people with common interests & needs 2

3 Facebook Who uses it? Friends Family Potential clients How does it help your business? #1 social platform for businesses to reach potential customers Do you have an engaging & professional Facebook cover photo? Do you have a tagline or any demonstrated benefits on your cover photo? Does your cover photo have a description with it (when you click on it) with a link to your website? Do you have an interesting profile photo that is clear & easy to see? 3

4 Is your Facebook About short description clear & interesting? Does it contain your web address? Is your entire About section filled with the benefits of your business? Does your About section include good keywords for search results? Are you posting at least once a day during the week? Are people liking or commenting on your posts? Are you asking questions in your posts to try & get engagement? Are you varying your posts between text, photos & links? Do you have unanswered posts or spam on your Timeline? Are you sharing tips in your niche? 4

5 Are your posts benefiting your audience? Are you sending traffic to your website several times a week? Are you using your personal profile to post about your business? Do you have your personal profile linked properly to your Facebook Page in your Work section? Does your have a custom URL? Do you have a link to your prominently located on your website? 5

6 LinkedIn What is it? Social-networking & intelligencesharing platform for professionals Why is it valuable? Connects you with professionals in your industry Exposes you to potential B2B clients LinkedIn Who uses it? Professionals, businesses, influencers How does it help your business? Establishes you as an authority & thought leader in your profession LinkedIn Profile Do you have a professional photo? Do you have an appealing Professional Headline? Do you have your location & industry listed? Have you claimed your custom LinkedIn URL? 6

7 LinkedIn Profile Do you have your Contact Info filled out with your website & other social sites connected? Do you have your Summary section filled out with plenty of keywords, & is it interesting to a potential customer? LinkedIn Profile Have you added media to your Summary section? A YouTube video or a SlideShare presentation? Do you have several positions listed with keywords in each one? LinkedIn Profile Do you have your Skills & Expertise section optimized with the skills you want to be known for? Do you have the appropriate education listed? Do you have keywords in your Interests section? 7

8 LinkedIn Profile Have you joined appropriate LinkedIn Groups? Are you regularly connecting to new people each week? Are you regularly updating your LinkedIn Status (at least a couple times per week)? Yelp What is it? #1 social community for consumers to review businesses (60 million users, 20 million reviews) Why is it valuable? Builds (or diminishes) reputation & trust of your business Yelp Who uses it? Anyone with a browser, tablet or smart phone who consumes products & services How does it help your business? People interested in your service will find independent, third-party reviews about you; make sure they re good 8

9 Managing Yelp Reviews $8,000: Average increase in annual revenue for small businesses with Yelp accounts $23,000: Average increase in annual revenue for small businesses that paid to advertise on Yelp Managing Yelp Reviews 90%: Percentage of Yelp users who say positive reviews influence their buying choices 87%: Percentage of small businesses that still don t use Yelp Responding to Yelp Reviews Reviewers are your paying customers Reviewers are human beings with sometimes unpredictable feelings & sensitivities Reviewers are vocal & opinionated; otherwise they would not be writing reviews 9

10 Responding to Yelp Reviews Don t validate the original complaint with a negative or condescending public comment Say thank you, state your policy & respond promptly Responding to Yelp Reviews Responding to reviews is a great way to learn from & build goodwill with your most vocal customers Yelp allows businesses to respond publicly & privately to user reviews Social Media Goals More traffic to your website Higher appearance on search engine results pages Increase in revenue 10

11 Social Media Goals Increase in customer satisfaction Increase in brand sentiment Increase in word-of-mouth referrals Increase in five-star reviews Thank You! Questions? Presenter contact info: Moses Keshishian Social Media Manager 11