MISSION. Fantasy Sports Trade Association // 2017 Marketing Planning Kit

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2 MISSION Fantasy Sports Trade Association (FSTA), established in 1998, is the association and arm for research and promotion of the fantasy sports industry. FSTA promotes, protects and advances the broader interests of the fantasy sports community. We accomplish this through providing forward-thinking educational programming, actionable research, and valuable tools and resources to our members. FSTA focuses on increasing the economic value of the fantasy sports industry by growing the number of participants, sponsors, products, and services; conducting industry research; operating industry conferences; and lobbying on behalf of the industry. Playing an active role in advancing and protecting the fantasy sports industry has helped grow the fantasy sports community to over 57 million active players in the United States and Canada alone. 2 Fantasy Sports Trade Association // 2017 Marketing Planning Kit

3 QUICK FACTS About Fantasy Sports Every Fantasy Sports business wants to target the audience most likely to do business with them. Our indepth research shows that Fantasy Sports players follow every major sport and most play more than one kind of fantasy game per year. These same people are also checking more than one online source for stats, tips, and information. In other words, Fantasy Sports players are engaged and fully invested in their teams. GROWTH OF FANTASY SPORTS PLAYERS 19.7 Million PLAYERS IN Million PLAYERS IN Million PLAYERS IN Million 56.8 Million PLAYERS IN 2012 PLAYERS IN 2015 THE AVERAGE FANTASY SPORTS PLAYER 2 out of 3 fantasy sports players are men. 66% have a college degree or higher Football (73%) is the favorite fantasy sport among players. ANNUAL AVERAGE SPEND 38 is the average age Spends 8.67 hours consuming fantasy per week. 57,400,000 people played fantasy sports in 2016 in the USA and Canada. $556 On average, fantasy sports players (age 18+) spend $465 on league related costs, single-player challenge games, and league related materials over a 12 month period. MOBILE USAGE 37% of fantasy sports players primarily use a mobile device compared to 25% in Among those that use a mobile device, fantasy sports players access websites via their devices to: Check the score of my fantasy games Set/change the line-up of my team Check the scores of the other games in my league Fantasy Sports Trade Association // 2017 Marketing Planning Kit 3 14% 10% 12% Draft team 8% Create or join a fantasy sports league Research players/free agents/check waiver wire 8% 9% Offer or evaluate trades 7% View live draft results to gauge where players are being drafted Watch fantasy sports TV or videos live or on demand Post comments or trash talk to other owners Listen to fantasy sports radio shows/ podcasts 10% 8% 9% 9%

4 CONFERENCES Unlock The Power of In-Person Events The top names in Fantasy Sports attend FSTA s biannual conferences to gain a deeper understanding and insight into the evolving fantasy sports industry. For two days, we discuss new technologies and trends that are changing the fantasy sports industry. Attendees stay in front of the pack by keeping up with the market shifts, legal developments, new concepts and deeper insights into today s fantasy sport player. The industry s decision makers and successful veterans agree that the FSTA and the biannual conferences are crucial to their businesses and continued success. BRINGING TOGETHER INDUSTRY THOUGHT LEADERS FSTA conferences feature the most respected names and innovative companies in fantasy sports. Past speakers have included executives from major destinations including CBS Sports Digital, Yahoo! Sports, FOX Sports, ESPN, and NBC Sports. We bring you the best information and industry thought leaders to you so you stay on track and ahead of the market. EXHIBIT AT THE LARGEST GATHERING FOR THE FANTASY SPORTS INDUSTRY IN 2017 In conjunction with our two annual events we also host a large interactive exhibition area to compliment the extensive speaker program, offering an opportunity for organizations and individuals the world over to network and share knowledge. Conference programming includes these events to help drive traffic to Exhibition Hall: Meet the Exhibitors cocktail reception. Two Continental breakfasts held in Exhibition Hall before the General Session. Frequently sponsored coffee and networking breaks throughout the day. Need a few good reasons to exhibit? Check out the benefits our exhibitors receive: Generate new leads Exposure Connect with existing clients Launch a new product Your competitors are here, you should be too DESTINATIONS FSTA conferences are held in different cities throughout the United States. Our winter conference is always held in January to coincide with the NFL Playoff Games. The summer conference is always held in June. The FSTA also plans other events for attendees to provide a way for members to network and share ideas. EXPANDING YOUR NETWORK HAS NEVER BEEN THIS MUCH FUN Business is easier with people you know, and the FSTA conferences are the perfect way to form relationships in the industry. Day 1 of the conference always includes a cocktail reception with the Expert League Draft hosted live on Sirius XM Fantasy Sports Radio. Watch the action take place, talk with new people or enjoy a cocktail with an old friend! Draft night at the FSTA biannual conferences is the place to be. EXHIBIT HALL SPONSORSHIPS Exhibit Sponsorship Options Full Exhibit Booth Sponsorship 8 x 30 table, two chairs, waste bin and sign One admission conference pass Full page, four-color ad in the conference program Your logo on the conference website linked to your website Your logo in conference program Highboy Table Sponsorship Highboy table with waste bin and sign One admission conference pass Full page, four-color ad in the conference program Your logo on the conference website linked to your website Your logo in conference program Regular $4000 $ Fantasy Sports Trade Association // 2017 Marketing Planning Kit

5 CONFERENCES Unlock The Power of In-Person Events Partnering with FSTA will be a collaborative experience that will provide your company the opportunity to gain brand recognition, network with industry leaders, and generate new business. A prestigious gathering of industry leaders, attendees will help define solutions and drive business forward through innovative thought leadership and industry excellence as they discuss current challenges, best practices and breakthroughs in the fantasy sports industry. Sponsor Benefits Platinum ($20,000) Gold ($15,000) Silver ($10,000) Bronze ($5,000) After-Party ($10,000) Complimentary Admission Passes to the Full Conference (for sponsor or clients) Introductory Address at beginning of General Session Seat drop in the General Session Reserved seating at Keynotes & General Sessions Month run advertisement on FSTA.org Podium Recognition provided during General Session by Conference Emcee Opportunity to include promotional collateral or branded give-aways at registration desk Logo on all pre/post event promotional materials w/ link to company website Conference Attendee List pre/post show (name, professional title, organization) Full-Page, Four Color Advertisement in Conference Logo inclusion in on-site Conference Signage Full exhibit booth in Exhibition Hall Smart marketing choices always involve thinking through the return on investment. Our ads with the FSTA both as a sponsor and an online advertiser have proven over time to be very wise decisions. The FSTA has been a big asset with helping us grow our company. -DreamCo Design PLATINUM GOLD SILVER Includes logo inclusion and landing page for general session videos that are recorded and made available free of charge on FSTA.org following the conference. Please note that Platinum Sponsors are offered the right of first refusal 30 days following a conference. Choose from the Cocktail Reception, Expert League Draft, or Awards Dinner to be recognized and make sponsorship remarks. BRONZE Recognition will be provided in the form of signage during coffee and networking breaks. Choose from Breakfast or Lunch to be recognized and make sponsorship remarks. AFTER-PARTY FSTA must approve event location, event activities/ entertainment for the sponsorship. Fantasy Sports Trade Association // 2017 Marketing Planning Kit 5

6 CONFERENCES Unlock The Power of In-Person Events Partnering with FSTA will be a collaborative experience that will provide your company the opportunity to gain brand recognition, network with industry leaders, and generate new business. Looking for an alternative option to get your name out there among the attendees at FSTA s 2017 Conferences? If so, don t forget about these great sponsorship investments as well. ELEVATOR PITCH $7,500 $5,000 Full Page: $2000 // Half-Page: $1500 Powers the conference recap and Includes a full or half page, four color highlights video. Includes sponsor logo in the highlight recap. Two admission conference passes Displayed at the conference and shared on social media as well. MATERIAL DISTRIBUTION Logo included on the website and in all promotional materials for the Elevator Pitch. Three admission conference passes Representative from sponsor company announces the winner. Includes a Full Size Booth DRAFT TECHNOLOGY Draft A: $6,500 // Draft B: $4,500 Exclusive use of sponsors platform to power the draft Two (A) // One (B) admission conference passes Includes a Full Size Booth LANYARDS $7,500 Logo printed on conference lanyards Three admission conference passes VIDEO HIGHLIGHTS SOCIAL MEDIA WALL $5,500 Powers the conference social media wall, includes sponsor logo on the wall displayed throughout the conference. Two admission conference passes CONFERENCE WI-FI $4,500 Powers the Wi-Fi internet connection during the conference One admission conference pass CONFERENCE PROGRAM AD $750 One piece of promotional material is included on every seat in the general session OR in the registration packet. All materials provided by the sponsor CLOSING EVENT Inquire Within for Pricing Customized to your organization s needs Three admission conference passes FSTA-Supported and Promoted Complimentary Formal FSTA- Designed Invitation CUSTOM SPONSORSHIPS Don t see a sponsorship that meets your marketing needs? Contact us to build a custom sponsorship unique to your company s needs. For more information, contact Megan Van Petten at or megan@fsta.org 6 Fantasy Sports Trade Association // 2017 Marketing Planning Kit

7 CONFERENCES Unlock The Power of In-Person Events Looking for an alternative investment option to get your name out there among the attendees at the 2017 FSTA Conferences? If so, don t forget about these great sponsorship investments that offer a more personal touch and even greater exposure: All sponsorships include display and url linking of sponsor logo on the conference website along with select promotional conference s. MEMBERS-ONLY SPACE/LOUNGE $10,000 FSTA members-only lounge Complimentary refreshments Wi-Fi and charging stations Three admission conference passes Opportunity for promotional distribution of marketing materials advertisement in the Conference 1 Exhibitor Booth CUSTOM SPONSORSHIPS Prices Vary, Inquire Within Don t see a sponsorship that meets your marketing needs? Contact Megan Van Petten to build a custom sponsorship unique to your company s needs. All sponsorships include display and url linking of sponsor logo on the conference website along with select promotional conference s. Fantasy Sports Trade Association // 2017 Marketing Planning Kit 7

8 WEB ADVERTISING Exposure All Year Round To go along with the great event sponsorship opportunities offered by the FSTA, we also provide advertising options to further extend your reach between events. LEADERBOARD BANNER AD NEWSLETTER AD LEADERBOARD BANNER AD $2,500 Full month run Leaderboard ad: 728px x 90px Header of website, main page (rotates on page refresh) Shared with up to 5 total ads in this space (rotate) NEWSLETTER AD $2,500 Located as banner in newsletter Includes (1) newsletter submission of ad Ad dimensions: 600px x 90px HOME PAGE SQUARE AD WEBSITE SKYSCRAPER AD HOME PAGE SQUARE AD $2,000 Full month run Square ad: 300px x 250px Located on upper right of home page WEBSITE SKYSCRAPER AD $2,000 Full Month Run Leaderboard ad: 300px x 600px Located on left rail of interior website pages 8 Fantasy Sports Trade Association // 2017 Marketing Planning Kit

9 BUYER S GUIDE Exposure All Year Round The FSTA Online Buyer s Guide has been created for serious buyers of your products and services. By leveraging the extensive network and reach of the FSTA, your message will be showcased in front of dedicated professionals in the fantasy sports industry year-round. Create your listing today and start interacting with relevant buyers. BUYER S GUIDE HEADER AD $2,000 Full month run. Located in the header of all FSTA Buyer s Guide pages. Ad dimensions: 613px x 76px BG PREMIUM LISTING $ day highlighted listing in FSTA Buyer s Guide Listing will be at the top of the category Includes up to 10 categories BG DELUXE LISTING $ day highlighted listing in FSTA Buyer s Guide Includes up to 5 categories BG FRONT PAGE EXPOSURE $1500 Full month run Listing will appear under Featured Listings on the home page of the FSTA Buyer s Guide FSTA BUYER S GUIDE AD FSTA BUYER S GUIDE PREMIUM & DELUXE LISTINGS FSTA BUYER S GUIDE FRONT PAGE EXPOSURE Here at Yahoo, we use the FSTA Buyer s Guide to source partnerships and vendors all the time. It s the best place for people in the industry to find what they re looking for, or for you to get your brand out there. -Guy Lake, Director of Product, Yahoo! Fantasy Sports Fantasy Sports Trade Association // 2017 Marketing Planning Kit 9

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