inspired by nature... The Company Opportunity Business Handbook

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1 inspired by nature... The Company Opportunity Business Handbook

2 Welcome The Company WELCOME TO THE AKUNA FAMILY! With the signing of the Registration Agreement, you have chosen to embark on a path to health and success with AKUNA, a manufacturer and distributor of high quality natural health products. Our company offers you not only the possibility to improve your everyday life but also the opportunity to build your very own Akuna Business. You are now an integral part of our company, an international leader in the wellness industry. AKUNA and its distributors strive to promote a healthy lifestyle. The exceptional quality of our products, the ongoing satisfaction of our distributors and customers, the marketing support, and the active support and co-operation of your partners, all provide you with the opportunity to improve your standard of living as well as the quality of life for you and your loved ones. Our modern approach to business is based on the fastest-growing business system in the world and we offer you the opportunity to build a long and successful career. Congratulations! You are now a valued member of a large family of distributors and friends, who share a common goal and support each other in every way. We welcome you to our family and wish you lots of prosperity on our joint path to health and success. Yours truly, AKUNA Contents The Company Opportunity 3 Business 16 8 Privileges & Responsibilities 33

3 AKUNA our company Akuna is a globally progressive company focused on the production and sale of natural health products. 3The Company History Everything begins with a dream The founders of AKUNA shared a dream and vision to help others improve their health and financially wellbeing. Today, more than a decade later, thanks to the thousands of distributors worldwide that dream has since become a reality. Contact us AKUNA Canada Inc./ AKUNA USA Inc Satellite Drive, Mississauga, Ontario L4W 5B6 Tel: (905) Fax: (905) Toll Free: MY ALVEO ( ) canada@akuna.net; usa@akuna.net Web: August 1999 Akuna Health Products Inc. Akuna Czech Republic 2000 Akuna Poland 2000 AKUNA Canada 2000 AKUNA USA 2000 AKUNA Slovakia 2002 AKUNA Bulgaria 2003 AKUNA Austria 2003 AKUNA South Africa 2004 AKUNA United Kingdom 2004 AKUNA International Corp AKUNA Germany 2005 AKUNA Ukraine 2006 AKUNA Hungary 2007 AKUNA Italy 2008 AKUNA Russia 2011 AKUNA Philippines 2011 AKUNA Lithuania inspired by nature...

4 AKUNA offers you AKUNA offers you Products of Exceptional Quality Quality-Guaranteed Products Exemplary Company Support Health & Success Excellent Marketing Opportunities Individual Sponsor Support Business Beyond Borders Incentive Programs and Promotions The Better Choice In detail Products of Exceptional Quality We combine active botanical ingredients and apply the principles of ancient herbal medicine and modern scientific evidence in a state-of-the-art laboratory to ensure the highest quality, purity and potency. Quality-Guaranteed Products Our products are manufactured in a GMP registered and ISO certified company. Alveo is prepared in a HACCP compliance facility and in accordance with all manufacturing regulations. Exemplary Company Support Door-to-door delivery, free phone information line, a website, sales and marketing tools to help you learn, Health & Success Improve your health and standard of living through the use of our products and by building your own business with our company. Excellent Marketing Opportunities With your own dedication to your independent business, the harder you work, the more you gain. Lasting discounts, well-defined positions and attainable advancements are just a few of the things that make our proven marketing system superior. Individual Sponsor Support As a distributor you will never have to face any concerns alone. Regardless of your position with the company, AKUNA and your sponsor will be there for you. Business Beyond Borders As you advance in your position with AKUNA, you maintain that position worldwide. You can also sign Agreements with business partners internationally and they can purchase products from any of our offices worldwide Incentive Programs and Promotions With AKUNA you have the chance to have your car payments paid for, go on luxurious cruises or enjoy exotic holidays and much much more. We are constantly coming up with new incentive programs to help you work hard, so that you can play hard. The Better Choice Exceptional products and manufacturing on the global scale along with excellent residual bonuses all mean that Akuna is the right company for you. inspired by nature...

5 AKUNA s Scientific Advisory Board The Company 5 Akuna s mission to create products that are on the leading edge of nutritional and scientific advancement is shared by the Akuna Scientific Advisory Board. The Advisory Team members dedicate their time, knowledge and experience to the research and development of innovative, safe and effective self-care products. With an excellent line of products already on several international markets, they continue to perfect our unique formulas to bring you the benefits of optimal health. Dr. J. Bertlik, N.D. Dr. J. Bertlik serves as the chairman of the Scientific Advisory Board at Akuna Health Products Inc., where he leads the research and product development, as well as assists with technical knowledge, analysis and clinical results. Dr. Bertlik is member of the Canadian Naturopathic Association and a former faculty member of the Canadian College of Naturopathic Medicine in Toronto. He is also a well-recognized speaker and media personality in the realm of natural health products, and the author of the book Live healthy, but how? which has been translated into several languages worldwide. Dr. S. Khoshbin, Ph.D., M.Sc., D.N.M., D. Hom., D.Acu., T.C.M., D.A.M., C.H.T. Dr. Khoshbin is a member of AKUNA s Scientific Advisory Board and the creator of the ALVEO formula. He is also the founder and president of the Canadian College of Holistic Health and the Wellsprings College of massage Therapy and Esthetics. Over the past decades, he has utilized innovative, complementary herbal and nutritional therapies in a clinical private practice. He has dedicated his work to researching natural medicine and to the development of quality natural herbal medicines and supplements. Mr. M. Kazmirsky Hon BSc., EUR ING Mr. Kazmirsky is a member of the American Chemical Society and the International Society of Explosives Engineers. He studied at the Faculty of Chemical and Food Technology where he specialized in the Technology of Food Processing and received his Chemical Engineering degree. Following his studies he worked as a Chemical Engineer in milk processing and in production of organic and inorganic chemical products and later as an expert in Forensic Chemistry at the Institute of Forensic Science. In 2003, Mr. Kazmirsky was awarded the European Engineer designation in the field of Biochemical and Food Engineering. He is AKUNA s Manager of Research and Development and also a member of the Advisory Board.

6 Certificates AKUNA achieved the ISO 9001 certification after an assessment of the company s Quality Management System for the Manufacturer of Natural Health Food Products. This certificate is internationally recognized for meeting the global standards for: efficiency, safety, cleanliness, quality, technology, environmental ntal legislation and trade, among a variety of other standards. ards. The Good Manufacturing Practice (GMP) Certificate was issued by the Natural Health Products Directorate of Health Canada and is renewed annually. This certificate ensures that the sites and operations of AKUNA have been assessed and were found to be in compliance with the GMP requirements of the Natural Health Products Regulations. Akuna s products are Kosher certified. The process of certification ion involves ves examining ing the ingredients used to make the food, examining the process by which the product is prepared, and periodically inspecting the processing facilities to make sure that kosher standards and policies are maintained. inspired by nature...

7 AKUNA s Mission 7The Company Many of our needs and dreams are essentially the same: Who does not dream about a better standard of living, financial freedom, a long life of health and happiness? Who does not want the power to make our own choices and create our own destinies? At Akuna, we understand that you deserve better and therefore, we will always strive to provide you with the right tools to help you reach your goals and dreams. OPPORTUNITY AND GOOD HEALTH FOR ALL! AKUNA was founded with the goal of improving the quality of people s lives through the development and distribution of scientifically advanced natural health products on a global scale. The AKUNA Health & Success mission is to Foster, Enrich and Innovate: Foster the long-term health and wellbeing of people from all walks of life Enrich peoples lives with opportunity, success, and the power to create their own destiny Innovate in the field of natural health products and its business practices AKUNA is in the business of creating unique and effective products that meet the highest standards. All production, beginning from the concept through to the research and development stages, and all the way to the final manufacturing and distribution process, is done with great attention to detail and the need to foster, enrich and innovate.

8 At Akuna success is simple! By simply introducing and sharing our exclusive wellness products and financial opportunity with others, you will earn a residual (passive) income and attain financial independence for life. We are committed to your long term financial success and wellbeing Akuna s marketing/compensation plan was specifically designed for your continuous success. In addition to offering you one of the best and most competitive plans in the industry, we also offer excellent training, great incentives and benefits, prestige and recognition. Everything is already set up for you All you need to do is focus all your efforts and energy on the most important thing: building your business and customer base. With a well trained and highly motivated team of partners, your business will grow and thrive; earning you more income and helping you fulfill your dreams. How it works With very little initial investment, you get to start your own home-based business distributing high-quality consumable products in one of the fastest growing industries the wellness industry. We provide you with our products, company support and an established moneygenerating structure that will get your Akuna business off the ground in no time. All you need to bring is your efforts and enthusiasm. We ll guide you along the way We will help you build your team of well-trained distributors and achieve success within our compensation system. As you advance to higher positions, you will benefit finically while enjoying the success of your team; plus, once you have attained/qualified for a certain position with Akuna, you always keep that position. inspired by nature...

9 Simple steps to success Opportunity 9 Akuna provides you with a simple and proven system designed for your success. If you apply this system consistently to build your organization, there are no limits on how much money you can earn. 6 steps to follow 1. Register with Akuna by purchasing either the Welcome Pack or the Gold Pack 2. Prepare a short business plan that clearly states your short-term and long-term financial goals 3. Begin building your business by retailing at least 5 cases of Akuna products per month 4. Present the business opportunity to new prospects 5. Sponsor new partners/team members 6. Follow up with your customers and distributors; and guide your partners through the process of these steps

10 Discounts Once you register with Akuna, you are automatically eligible to receive a discount of 10% to 30% on all your product purchases. Your discount applicable to all Akuna products is directly determined by the amount of points you have accumulated from all your purchases to a maximum discount of 30%. Once you have attained the maximum discount, you retain it for life. Discounts Points Discount % % % % % Product point value Item Alveo Onyx Plus / AkuC Take a Plaster 1 bottle/pack 35 points 24 points 10 points 1 case (4 bottles) 1 set (4 packs) 140 points 96 points 40 points inspired by nature...

11 Get started now! The quickest way to launch your independent Akuna business is by purchasing either the Welcome Pack or the Gold Pack. Opportunity 111 Welcome Pack This is your most economical way to become an Independent Akuna Distributor or Preferred Customer. With the purchase of the Welcome Pack you automatically receive a 20% discount on all your future product purchases. 1 case of Alveo (4 bottles) 20% discount on all Akuna product purchases Registration Fee and Handbook Marketing material Free shipping of pack contents to any destination within North America Gold Pack This is the best and fastest way to become an Akuna business builder. With the purchase of the Gold Pack you automatically advance to the Leader position, which entitles you to receive bonuses, in addition to the retail and wholesale profits that you earn when you resell our products to your customers. 3 cases of Alveo (12 bottles) 2 cases of Onyx Plus (8 bottles) 3 sets of Take a Plaster plasters (12 packs) 30% discount on all Akuna product purchases 3 coupons for Akuna annual draw with fantastic prizes Registration Fee and Handbook Annual Leader fee Business and marketing materials Free shipping of pack contents to any destination within North America

12 Become a Leader 2 best ways to become a Leader 1. Gold Pack With your registration via Gold Pack 2. Welcome Pack With your registration via Welcome Pack and the sale of 11 additional Welcome Packs within your 3 Generations or a combination of Welcome and Gold Packs (1 Gold Pack = 4 Welcome Packs) 4 additional ways to become a Leader 3. Express With a product purchase of 2100 points at once 5. Business Building System With a product purchase each month for 3 consecutive months 4. Progressive With a product purchase of 2100 points within 2 calendar months 6. Cumulative With a product purchase of 3500 points within 12 calendar months from the date of registration inspired by nature...

13 4 ways to make money 1. Retail and Wholesale Profits Earn money by reselling (retailing) Akuna products at retail cost while you purchase products at discount (20%, 25% or 30% - depending on your discount level). 2. Welcome Pack FSB Earn $15 in FSB bonus (Fast Start Bonus) for every Welcome Pack you sell to your partners. And earn another $7.50 every time someone in your organization down to your 2nd generation sells a Welcome Pack to their partners. 3. Gold Pack FSB Earn $100 in FSB bonus (Fast Start Bonus) for every Gold Pack you sell to your partners. And earn another $50 every time someone in your organization down to second generation sells a Gold Pack to their partners. Akuna is committed mitt to your success. cess. To give you the confidence to become a Leader and business builder, we will provide you with all the necessary support, training, knowledge and skills. Once you become a distributor, you may immediately ill13 earn money. 4 ways to make money Opportunity 4. Bonuses Receive monthly bonuses from product purchases in your organization. Bonuses are compensations paid out on a monthly basis that are calculated from your purchase volume in any given month. Bonuses are paid to distributors that have attained the position of Leader and above and have met their monthly qualification (made a monthly purchase). The higher the purchase volume of your organization the bigger your bonuses check. These bonuses are calculated according to Akuna s marketing plan (see Marketing Plan). Benefits of becoming an independent Akuna distributor: - health and vitality - safe, high-quality natural health products - low initial investment - passive/ residual income - discount of up to 30% on all Akuna products - financial independence - free car program - company sponsored vacations - company events and rallies - extensive training - cooperation with an established company - competitive compensation plan - fast growing wellness industry - the opportunity to change the lives of others

14 Marketing Plan L DL RND NND Leader Division Leader Regional Network National Network Director Director IND International Network Director VP Vice President REQUIREMENTS Advancements 6 Ways 3 Divisions 6 Divisions 3 PV 4 Divisions 2 Power Divisions 2 PV 6 Divisions 3 Power Divisions 1 PV 8 Divisions 4 Power Divisions Bonuses Personal Personal Personal Personal Personal Personal AB/IB 2 PV 2 PV BENEFITS Discount 30% 30% 30% 30% 30% 30% All positions are permanent. Bonuses are calculated from the Bonus Price for each product as determined by the company. Bonuses are paid from the volume of your Organization. A personal volume of 2100 points may replace a missing qualified division %+3% AB +3% AB BENEFITS % AB +3% AB Legend: : Level Bonus AB: Active Leader Bonus for L and DL down to 2nd generation IB: Infinity Bonus (for RND through to VP), your Leaders IB must be subtracted PV: Point Value this bonus will be received only on products sold to new distributors Qualified Division: at least one qualifying partner (with 700 points) Power Division: division with min. 25,000 pts Generation: qualified level : 700 points in product purchases Organization: all your divisions +1% IB +2% IB +3% IB +4% IB

15 Start your Akuna business today! Opportunity 15 2 best ways to advance to Leader position Gold Pack: With the purchase of the Gold Pack, you automatically advance to the Leader position, which entitles you to receive bonuses, in addition to the retail and wholesale profits that you earn when you resell our products to your customers. 12 Welcome Packs: By registering yourself and 11 new partners within 3 Generations via the Welcome Pack (a total of 12 Welcome Packs), you also advance to the Leader position. OR: 12 Welcome Packs may be replaced with any combination of Gold Packs and Welcome Packs down to your 3rd Generation. (1 Gold Pack = 4 Welcome Packs) L DL RND NND Leader Division Leader Regional Network National Network Director Director Advancements 6 Ways 3 Divisions 6 Divisions 3 PV 4 Divisions 2 Power Divisions 2 PV 4 additional ways to become a Leader IND International Network Director 6 Divisions 3 Power Divisions 1 PV VP Vice President 8 Divisions 4 Power Divisions Bonuses Personal Personal Personal Personal Personal Personal AB/IB 2 PV 2 PV BENEFITS Discount 30% 30% 30% 30% 30% 30% Express With a product purchase of 2100 points at once (e.g. 15 cases of Alveo) Progressive (Standard) With a product purchase of 2100 points within 2 calendar months (e.g. 15 cases of Alveo) Business Building System (Triangle) With a product purchase (e.g. 5 cases of Alveo) each month for 3 consecutive months OR 2 new partners purchase 700 points at any one time, each within 3 months of the date of your first purchase to complete the triangle. Cumulative With a product purchase of 3500 points within 12 calendar months from the date of registration (e.g. 25 cases of Alveo)

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