Building a Killer Resume

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Sarah Barker
5 years ago
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1 Charting Your Course Building a Killer Resume including Changes, Volunteer Work and Creative Pauses Pam Lassiter pam@lassiterconsulting.com

2 Agenda 1. Quick review + elephants 2. Your key words 3. Translating them into a resume 4. Gaps 5. LinkedIn 6. Next steps 7. So, what have you been doing? (or toughest question) in groups

3 Clarity: Your direction Your two pillars: Function Industry

6 Homework Start tracking: When have I been profitable?? Profitable = Saved time Saved people Improved quality Streamlined a process Eliminated waste/redundancy Disruptive innovation Improved customer satisfaction Introduced potential clients Oh, yeah, made $ Etc.

7 What does your market want to hear? Collect and analyze job postings/ help wanted ads of interest pg 74

8 Example: Results from Keyword Research Job Descriptions Pharmaceutical/Commercial Operations/Marketing Themes and Patterns Collaborate (11) with multiple functions/matrix, Marketing and Sales, for alignment of goals (11) Work with outside partners (9) (31) Develop and execute integrated strategy (both strategic and tactical) Measure /analyze/evaluate (10), compare to strategy, outside indicators, refine plan Lead Brand Planning (17) Demonstrated / Proven (23) Performance Track Record Drive business performance (10) (25) Know the customer, needs, build/maintain relationship Operations (12) Creative (6) / Innovation (11) Digital (6) /web (5)/ecommerce (2)/social media (4) Comprehensive (4) / Integrated (5)

9 OBJECTIVE Commercial leadership position for pharmaceutical company focused on global growth SUMMARY Leader with cross functional commercial pharmaceutical experience and proven track record in business model transformation, creating profitable brands, directing complex operations, building commercial infrastructure, and leading strategic plans. MBA. Recognized as strong, team oriented leader with lead, negotiate and work effectively at all levels while driving strategic alignment for commercial success. PROFESSIONAL EXPERIENCE XYZ Pharmaceuticals, Inc., Eastern, MA, Vice President, Commercial Operations, Responsible for field and marketing operations to support Business Units and Managed Care channels. Directed team of 70 across departments for Relationship Marketing Developed and executed integrated strategy to improve financial performance. Benchmarked company to industry peers, established new corporate strategic plan, and realigned organization. Led corporate restructuring and identified global synergies to drive a sustainable business. Produced streamlined organization that delivers operational efficiencies and improved profit.

10 Changes, gaps, pauses

11 OBJECTIVE Marketing/ sales management position in food or hospitality industry SUMMARY OF QUALIFICATIONS Marketing experience that grows sales and results from designing strategic plans that clearly identify target markets, goals, and how to get there as well as developing products and services that anticipate market trends. Introduced and promoted new product lines for companies that dramatically increased revenues. Strong sales track record that includes training and managing successful sales teams as well as negotiating contracts and prices to corporate advantage. Developed strategies that increased overall sales by six fold. Ability to penetrate key accounts with industry relationships developed over twenty years of experience. Credibility with professional associations, as guest speaker and lecturer, as subject of feature articles in newspapers and from industry Board memberships (AIWF) that create strong referral base and access. Product knowledge from expertise in planning and implementing major events and from teaching college courses that emphasize product development and marketing. Demonstrated presentation/ communication skills from unprecedented sales

12 PROFESSIONAL EXPERIENCE Additional experience from 2012 present as primary fund raiser for organization, building corporate relationships and increasing returns by 23%. Principal/ Senior Marketing Director MBF Consulting Atlas Fabrics Store, Inc., Worcester, MA, Responsible for planning and operation of successful business primarily focused on management of special events, corporate and annual meetings, fundraisers, promotionals and trade shows. Designed and implemented marketing strategy, advertising and promotional campaigns, media coverage and representation of company to public. Director of Public Relations/ Consultant Kitchen, Etc., Dedham, MA and North Hampton, NH, 2010 Developed and produced promotional activities for business and new products including special events, product demonstrations and favorable, free publicity in media. Consistently increased sales over

13 PROFESSIONAL EXPERIENCE Additional experience from 2012 present working from home, running non profit events, raising children, and starting Cooking for Kids program. Principal/ Senior Marketing Director MBF Consulting Atlas Fabrics Store, Inc., Worcester, MA, Responsible for planning and operation of successful business primarily focused on management of special events, corporate and annual meetings, fundraisers, promotionals and trade shows. Designed and implemented marketing strategy, advertising and promotional campaigns, media coverage and representation of company to public. Director of Public Relations/ Consultant Kitchen, Etc., Dedham, MA and North Hampton, NH, 2010 Developed and produced promotional activities for business and new products including special events, product demonstrations and favorable, free publicity in media. Consistently increased sales over

14 at end of PROFESSIONAL EXPERIENCE section Vice President Corporate Finance Investment banker responsible for corporate finance activities including public offerings, private placements, mergers, and leveraged buy outs. Additional experience in real estate development and aerospace defense manufacturing. EDUCATION Harvard Graduate School of Business Administration, Boston, MA Master in Business Administration (MBA) Etc.

15 OBJECTIVE Senior executive position in entrepreneurial Internet services company SUMMARY Experienced public company CEO and successful entrepreneur. Track record of setting, up, running, and monetizing Internet health and education ventures. Skilled at fundraising, sales and marketing, and building and managing teams to develop and implement growth strategies and drive key operational metrics. Extensive experience on financial services and technology boards of private and public corporations. MBA, Harvard Business School. PROFESSIONAL EXPERIENCE Smith Consulting, Principal, Oakland, CA 2004 Present Responsible for advising international technology and health care companies on funding and growth strategies. X Company, Inc., CEO and Founder, City, CA Responsible for building, financing, and then selling company that develops and distributes scientifically based cognitive games via the Internet to stimulate brain attention, language, memory, visual spatial, and executive function skills. Developed and executed strategic plans that resulted in building brand and intellectual property. Built management team, negotiated cross border licensing agreements, launched marketing campaign that built brand through extensive media exposure (front page NY Times, Wall St. J, Bloomberg, CNN), increasing awareness and sales. Attracted angel and venture financing with a compelling business case that incorporates the scientific basis for Internet brain games combined with the Boomer demographic interest in brain health and an excellent management team.

16 Keywords go in 3 places Keywords Resume Elevator Story LinkedIn Profile

17 (Shout out to Susan LaPlante Dube, Precision Marketing Group) The Summary is your message This is marketing: make it compelling, light, keywords Profile Convey successes Think in terms of skills and keywords. Groups, join some

18 A Picture Is Worth a 1000 Words Unique picture Shows something from the environment Presents a message Your profile is 7x more likely to be viewed with a picture

20 Turn off Broadcasts

21 Hi, Pam, Writing today with a networking question. You're connected on LinkedIn to Jane Doe. Is she someone you know well enough that you could introduce me? I've been tracking what is going on with the sale of the Major Company s name (link to WSJ article) and understand she has been tapped to lead that organization. I'm not sure if they've mapped out their strategy yet, but there are some great opportunities now internationally and in college, post graduate, and professional education space, building on the movement towards open resources and open courses in US universities. If Major Company is thinking about this at all, I have some ideas I'd love to share with them.

22 Responding to LinkedIn Invitations 1. Ignore 2. You call me. 3. Coffee 4. Breakfast/ lunch Hi Pam, I'd like to connect with you on LinkedIn. AcceptView Profile John Doe, PhD Director of Operations / Project Manager Greater Boston Area

23 Next steps: Key Words/ Themes research What does your market want to hear? Transfer these words/themes into a resume format that fits + tie to profitability LinkedIn: summary with key words + photo Practice So, what have you been doing for the past 5 years? Alumnae groups! Will give you feedback, structure, relationships

25 So, what have you been doing for the past 5 years? Answer + assuage fears + value added

26 Charting Your Course Building a Killer Resume including Changes, Volunteer Work and Creative Pauses Pam Lassiter pam@lassiterconsulting.com

27 From Within 6 Using Proof 5 Using Trusted Source 4 Using a Recruiter 3 Using an Ad 2 Using a Resume 1 Richard Bolles, What Color is Your Parachute?