DIRECT MARKETING NEWS: MISSION STATEMENT

Transcription

1 DIRECT MARKETING NEWS: MISSION STATEMENT Direct Marketing News is THE go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multi-channel marketing forward. Print Display Recruitment Source Essential Guides: - Data Driven Marketing - Loyalty - Multichannel - Proprietary Surveys Licensing and Reprints Custom Publishing Digital Ad units Run-of-Site Interactive / Rich Media Video Newsletters Daily Insider Weekly Sponsorship Sector ipad Job Postings Key Word Digital Edition Online Directory Enhanced listings Lead Generation Sponsored Promotion Hot List of the Day Whitepaper of the Day Telemarketing Events Marketing Hall of Femme 40 Under 40 Marketing And... Roundtables Caples Lead Generating Events Virtual Events Webcasts jackie.gould@dmnews.com

2 December THE WORK What s your Chateau? p2 Direct Marketing News: Core Reader 100% year-one direct request 100% qualified 55% C-suite / senior-most marketing titles 71% client side marketers 55% C-suite / senior-most marketing titles Marketers need a new, data-centric approach to customer loyalty *New BPA audited full audience reach of 150,000+ across digital, social media, print and events Verticals include: automotive insurance multichannel merchants online-only retailers traditional outlets financial services (banks, insurance, credit cards, investments, real estate) healthcare hi-tech (computers, software, internet related products and services) publisher/subscription marketers communications entertainment hospitality tourism and travel tradeshows manufacturers and packaged goods educational government agencies public administration transportation utilities fundraisers associations (non profit groups, charities, clubs, membership organizations) agencies publishers media READERSHIP TYPE OF BUSINESS TITLES 71% Client-side marketers 21% 5% Suppliers Agencies 29% Marketing manager and above Creative, operational, technical, education, advertising, promotion, PR managers 16% 55% Senior-most marketer (CMO, SVP Marketing, Corporate and General Management Executives) jackie.gould@dmnews.com

3 Caples Awards On the scene at Caples p2 January Essential Guide Editorial Calendar MARKETER VS. REALITY Using data to align marketers perceptions with the actual customer experience n Hot List: 4 Data Issues Marketers Should Not Ignore n Navigating the Murky Boundaries of Privacy n Trend Watch: Industry Insiders on Data Issues and Opportunities A SUPPLEMENT TO In-Depth (main feature) Best Practices feature One Tough Question Next (trends) Essential Guide January Marketing's Influence on the Customer Experience marketing Customer loyalty Attribution Data-Driven Marketing February Privacy Social media marketing Big data Direct response March How VOC Supports Marketing Customer analytics Segmentation Content marketing April The CMO-CIO Connection Direct mail Marketing ROI Marketing as a service Loyalty Marketing May The Changing Role of the Agency Mobile marketing Direct response Social media marketing June 40 Under 40 Lead generation Attribution Marketing analytics July Compensation's Impact on Marketing Content marketing Privacy Print Multichannel Marketing August Marketing in the Contact Center Segmentation and targeting Customer engagement Mobile marketing September The Madness of Marketing Silos Direct response Marketing measurement Voice of the customer October Customer Loyalty Behavioral targeting Social CRM Big Data Marketing November Marketing's Evolving Role in the Sales Process Attribution Online communities Lead generation December Trends to Watch in 2014 Multichannel marketing SoLoMo Customer loyalty *Ad due dates are the 10th of the month prior **All Essential Guides, and our Oct issue will have bonus distribution at DMA Annual jackie.gould@dmnews.com

4 201 Advertising Rates Print Display *Includes digital and ipad editions Frequency Full Half Quarter 1x $8,880 $6,215 $,555 x $8,440 $5,905 $,75 6x $7,995 $5,595 $,195 12x $7,550 $5,280 $,025 20% premium added to back cover position 15% premium added to inside front and inside back cover positions 10% premium added to all guaranteed run-of-book positions Careers Frequency Full (includes 4 online job postings) Half (includes online job postings) Quarter (includes 2 online job postings) Eighth (includes 1 online job posting) 1x $6,215 $4,50 $2,490 $1,245 x $5,905 $4,10 $2,65 $1,180 6x $5,280 $,700 $2,115 $1,055 12x $4,970 $,480 $1,990 $1,000 Source Frequency 4 columns x 4" 4 columns x " 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x " 2 columns x 2" 2 columns x 1" 1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $50 x $1,100 $1,065 $1,040 $1,010 $545 $55 $520 $505 6x $975 $955 $925 $905 $490 $480 $460 $450 12x $925 $890 $870 $850 $460 $445 $45 $425 lead generation Sponsored Promotion Whitepaper of the Day Hot List of the Day Telemarketing Deployment Rate $5,965 $2,85 $2,260 Upon Request CPL $50-$150 events Roundtable Sponsor $22,920 Caples Session $12.5K-$15K Reveal $1,800 *See Caples rate sheet for all opportunities lead generating events Webcast Editorial $2,625 Virtual Event Keynote $1,125 Collaborative $21,000 Session $9,870 Partner $18,75 Booth $4,60 *All rates are net jackie.gould@dmnews.com

5 201 Advertising Rates (cont d) DIGITAL Display Frequency Leaderboard (728x90) Navigation Bar (980x0) IMU (00x250) 1 month $,125 $2,890 $2,545 months $,000 $2,780 $2,440 6 months $2,880 $2,660 $2,40 12 months $2,60 $2,40 $2,140 CPM $105 Interactive/Rich Media Frequency Prestitial (640x480) Newsletters Frequency Daily Insider (728X90, txt link & logo) 1 week $5,250 $2,260 2 weeks $4,990 $2,140 weeks $4,725 $2,00 4 weeks $4,460 $1,920 *Daily Insider deploys 5x a week, Weekly deploys 1x a week Online Directory Page Peel (see specs) Pushdown (980x418) Weekly (728X90, txt link & logo) Option A Option B Option C Annual Rate $1,25 $1,10 $900 Skin (see specs) 1 day $1,575 $1,15 $1,050 $5,250 days $1,495 $1,250 $995 $4,725 6 days $1,420 $1,180 $945 $4, days $1,40 $1,115 $890 $,675 Dmnewsjobs.com Frequency Leaderboard (728x90) IMU (00x250) Slim IMU (00x100) Navigation Bar (980x0) 1 month $1,270 $1,020 $760 $1,145 months $1,220 $975 $70 $1,095 6 months $1,170 $95 $705 $1, months $1,070 $855 $640 $965 Sponsorships Frequency Sector (728x90, 00x250 & 00x100) Digital Edition (728x90) ipad (20x50, 728x90 & 60x90) Keyword (728x90) 1 month $7,215 $2,625 $1,575 $1,575 months $6,625 $2,495 $1,500 $1,500 6 months $6,025 $2,60 $1,415 $1, months $5,485 $2,20 $1,40 $1,40 Job Postings 0-day $00 60-day $510 *All rates are net jackie.gould@dmnews.com

6 Direct Marketing News Careers Obtain the most targeted, integrated marketing candidates with Direct Marketing News Careers solutions, both online and in print. Active and passive job seekers are arriving at jobs.dmnews.com for the latest career information, people moves and the hottest job offerings. Direct Marketing News provides the industry with a marketplace of jobs for marketing professionals across all levels and sectors. Position your vacancy with the one brand sure to deliver! Direct Marketing News Careers solutions include: Monthly Edition Careers Section Job Site Postings Job Site Advertising Job Postings in Daily Insider jackie.gould@dmnews.com

7 Direct Marketing News Licensing, Reprints & E-prints Promote your coverage with Direct Marketing News custom reprints Created with high standards and competitively priced, Direct Marketing News articles can be reprinted in their original form or customized to meet your specific requirements. Choose between reprints and e-prints (electronic PDFs) for a unique and cost-effective way to market your company, services, and solutions. Use our e-prints to elevate your profile and showcase your coverage while driving traffic to your site. Reprints can be used in handouts, media kits, mailings, and in corporate displays. Eprints: Direct Marketing News produces and delivers a readyto-use PDF of the article, which can include your company logo and contact details. The purchasing company can host the PDF on its website, send to clients/contacts via , disk or on a CD. This option is ideal for marketing and PR campaigns. - Non-printable: $700 - Printable: $1700 Hard Copy Reprints: 4-color, 100 lb. stock Single sided - Half Page: $ Full Page: $1440 Full Marketing License: E-prints Hard Copy Reprints Marketing Collateral License - Half Page: $ Full Page: $2175 Video: Link to online video coverage Rate: $2000 Plaque: 12 x 15 (Cherry, Oak, or Black Matte-base) plaque with personalized engraving Includes proofing, formatting, production, and shipping - Half Page: $790 - Full Page: $825 Marketing Collateral License: Use of DMN logo and editorial quotes Rate: $650 Laminates: $45 (bulk pricing discounts available) Counter card with Easel: $65 SPECIAL TRADE SHOW PACKAGE Marketing Collateral License Laminates Counter Card with Easel Rate: $765 *All rates are net **Minimum 500 copies for Hard Copy Reprints jackie.gould@dmnews.com

8 Direct Marketing News dmnews.com Page Views: 200k Visits : 120k Unique Visitors: 97k Leaderboard (728x90) Navigation Bar (980x0) Skin (see specs) IMU (00x250) Page Peel (see specs) Prestitial (640x480) Pushdown (980x418) *Webstats: Omniture 2012 average jackie.gould@dmnews.com

9 Direct Marketing News Online Directory Be one click away from buying decisions of thousands of marketing professionals turning to the Direct Marketing News Online Directory every day. With over 150 categories, stand out in the areas that best define your capabilities and drive leads to your company. Options Available! Option A: $1, word description, logo, full contact information, 2 corporate asset downloads, video, social media links, editorial links, featured listing on HomePage, featured listing channel page, featured in one week of Daily Insider Newsletter, featured as Company of the Week on dmnews.com Option B: $1,10 75 word description, logo, full contact info, 1 corporate asset download, social media links, editorial links, featured listing on channel page, featured in one week of Daily Insider Newsletter Option C: $ word description, logo, full contact information, social media links, editorial links, featured in one week of Daily Insider Newsletter Main categories include: Agencies & Creative Services, Data Management & Analytics, Digital Marketing, E-Commerce, Insert Media, List Services, Marketing Services, Media, Printing, Mail & Fulfillment, Research & Strategy jackie.gould@dmnews.com

10 Direct Marketing News Mobile/iPad/Digital Edition Sponsor Whether it s an exclusive sponsorship of the digital edition or app, Direct Marketing News makes it easy for you to get exposure to marketers on the go! jackie.gould@dmnews.com

11 Direct Marketing News Newsletters The following editorial e-newsletters are published by Direct Marketing News and are available for sponsorship: Daily Insider Delivered Daily to over 2k* direct, database & interactive marketers. The must-read for marketers and their agencies every business day for its breaking news coverage and expert analysis on all aspects of integrated marketing. Widely quoted by other news media and aggregators, this newsletter contains a run-down of essential daily news as well as features, case studies and analysis from the print edition. Weekly Delivered each Wednesday to over 21k* marketers. The primary source of original news, expert views, case studies, best practices and tips on the everchanging practice of marketing. Find out how to get the most out of your marketing, and how to navigate the regulatory environment while getting the best return on your investment. *Omniture 2012 average jackie.gould@dmnews.com

12 Direct Marketing News Lead Generation You want sales leads? We have multiple ways to deliver them. Don t pick just one ask about our content syndication program which will utilize all appropriate Lead Generation products to guarantee you the most qualified, up-to-date, sales and/or marketing ready leads. Whitepaper of the Day Delivered daily to over 0,000* opt-in integrated marketers. This broadcast service enables suppliers and research firms to announce whitepapers, best practice guidelines, research results and other free literature in all sectors of integrated marketing. Hot List of the Day Delivered daily to 15,000* direct, database & interactive marketers; single sponsored daily HTML blast to eager subscribers. These direct marketers want to stay informed on what s new in response, compiled, postal and lists in this popular service which showcases one new mailing list every business day. Detailed info on each list and where to get it make this an invaluable resource for mailing professionals. Sponsored Promotion Delivered on Demand to over 1,000* marketers. Sponsorships available for blast of special client promotions sent to Direct Marketing News subscriber base. Promotion examples include, but are not limited to: Webcasts, Trade Show Exhibition, Special Announcements, New Product Launches, Advertisements, Anniversaries, New Business wins, and Congratulatory messages. Telemarketing Our telemarketing program utilizes our year-round circulation requalification efforts to target the most customized lead requests. Add proprietary questions to our ongoing circulation efforts to ensure you are only receiving what YOU deem an acceptable marketing or sales ready lead. *Omniture 2012 average jackie.gould@dmnews.com

13 Direct Marketing News Lead Generating Events Customer Data That Delivers: A Direct Marketing News Virtual Event Marketers who take a right data, right time, right action approach can improve marketing performance and increase customer value. WHO: Estimated 1,500 marketing decision makers WHAT: An online event to foster live, interactive dialogue between marketers & sponsors Lead Generation Loyalty & E-commerce Retail / Catalogs B-to-b marketing Sign up today to get the insight you need to capture customers attention and inspire them to act measurably improving marketing performance as a result jackie.gould@dmnews.com

14 Direct Marketing News Lead Generating Events Direct Marketing News webcasts are an authoritative and interactive marketing opportunity for advertisers, allowing you to communicate thought leadership to a captive audience. Led by a senior editor, webcasts feature the most respected marketing executives. Sponsoring a webcast develops leads culled from the Direct Marketing News audience in an educational and informative atmosphere. We offer three webcast sponsorship packages to effectively meet your objectives: Editorial, Collaborative, and Partner. Direct Marketing News takes responsibility for all webcast promotions, registrations, and on demand promotions afterwards. Your webcast is available for a year after it runs. You will receive all registrant contact information and have the option to purchase the webcast file. Format Content creation Moderator Editorial DMN DMN DMN Collaborative DMN & Sponsor DMN Speaker recruitment DMN & Sponsor Partner Sponsor DMN Sponsor Sponsor speaking opportunity Sponsor has 10 minutes at the end of Q&A Sponsor speaks on panel Sponsor speaks on panel Control of content DMN DMN & Sponsor Sponsor jackie.gould@dmnews.com

15 Direct Marketing News Roundtable Sponsorship Direct Marketing News highly successful Roundtable Series for 201 will address a wide range of topics critical to marketers, including: Big data Consumer privacy marketing Lead generation Analytics and measurement Segmentation and testing E-commerce Social media Mobile marketing Search marketing Women in Marketing The roundtables bring together marketers to discuss important issues and relevant topics of concern to all marketing executives. The eight to 12 roundtable participants will include 50% client side marketers and high-level thought leaders. For the sponsor company this is an outstanding opportunity to: Demonstrate expertise Deliver insight Share thought leadership Before the Event: Inclusion within promotional activities leading up to the event. Invites for attendance include mention of sponsor. Sponsor can suggest prospectives and clients they would like present, but final decision will be made by Direct Marketing News editors. During the Event: Sponsor to attend and participate in closed door roundtable with one seat at the table. After the Event: Full page display advertisement for sponsor to appear in Direct Marketing News print edition and online at dmnews. com, aligned with roundtable editorial. Podcast featuring edited commentary discussing roundtable. Online branding ad along side podcast. Podcast will be archived and available for viewing on DMNews.com. DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:0a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date jackie.gould@dmnews.com

16 Direct Marketing News Source Brand your company and reach 45,000 qualified subscribers on a monthly basis Direct Marketing News Source is a must for any company seeking a cost-effective opportunity to maximize exposure, and the potential for new business. It is built on the concept of continuity, giving your company year-round visibility to the decision-makers who read the publication. Make an impact and deeply penetrate this elite audience by taking advantage of a variety of listing options to make your company stand out! Source Frequency 4 columns x 4" 4 columns x " 4 columns x 2" 4 columns x 1" 2 columns x 4" 2 columns x " 2 columns x 2" 2 columns x 1" 1x $1,155 $1,125 $1,090 $1,060 $580 $560 $545 $50 x $1,100 $1,065 $1,040 $1,010 $545 $55 $520 $505 6x $975 $955 $925 $905 $490 $480 $460 $450 12x $925 $890 $870 $850 $460 $445 $45 $425 4 x 4 2 x 2 2 x 2 x jackie.gould@dmnews.com