How to Set Up Your Later Account in 15 Minutes. A Later guide to easily setting up your account for quick & successful scheduling

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1 How to Set Up Your Later Account in 15 Minutes A Later guide to easily setting up your account for quick & successful scheduling

2 Table of Contents Introduction 3 Download the Later Mobile App 4 Add Social Channels 6 Bulk Upload Media & Gather Your Content 7 Quick Schedule a Week 9 Try Out the Visual Planner 10 Create Saved Captions & Hashtags 12 Schedule a Carousel Post to Multiple Profiles 14 Conclusion 15

3 INTRODUCTION 3 Introduction At Later, we know Instagram marketing is a vital part of any digital marketing strategy, and so do you! That s probably why you re here: to figure out how you can up your Instagram marketing game as quickly as possible, and to find out how Later can help you do just that! Later is the number one marketing platform for Instagram and we pride ourselves on making it as easy as possible for you to organize your content in an efficient and effective way, while saving time in the process. We all know that time is valuable, so let s dig into how Later can help you implement a powerful Instagram marketing strategy in less time than a coffee break takes. In this guide, we ll go over everything you need to know to get your Later account up and running in just 15 minutes or less.

4 DOWNLOAD THE LATER MOBILE APP 4 Download the Later Mobile App Once you ve signed up to Later with your Instagram profile, you ll need to download and sign into Later s mobile app. Later requires you to download the app before you start scheduling posts because not all posts can be auto published. At the moment, Instagram only allows single image posts to be auto published, so you ll need the Later mobile app to schedule carousel posts and videos. Later for IOS Download on App Store Later for Android Download on Google Play Instagram also limits auto publishing to those with an Instagram business profile. So if you have a personal Instagram profile, Later will send you a mobile notification, along with your pre-scheduled content and caption, when it s time to publish your post.

5 DOWNLOAD THE LATER MOBILE APP 5 It s worth noting that changing your Instagram account from a personal profile to a business profile comes with some awesome extra capabilities at no extra cost. Here are some of the benefits you ll enjoy after you change to a business profile on Instagram: Auto publishing posts at a scheduled time without having to lift a finger The use of our Conversations feature to comment and reply on posts via Later The ability to directly request permission to repost UGC (user-generated content) with Later s Search & Repost feature

6 ADD SOCIAL CHANNELS & PROFILES 6 Add Social Channels & Profiles Chances are you re probably here, primarily, for our awesome Instagram scheduling features. However, Later offers a range of features for other social channels, including Twitter, Pinterest & Facebook. We understand the importance of using all available platforms and channels to shout from the rooftops about your brand. So make sure to take a moment to add all of the social profiles you want to schedule for that way, when the time comes, you ll be ready to go!

7 BULK UPLOAD MEDIA & GATHER YOUR CONTENT 7 Bulk Upload Media & Gather Your Content Later s handy bulk uploading feature means you can quickly move all of your great content into your new Later account. Your media will be readily available in the Media Library section of the app, so you can easily choose which content to schedule easily and seamlessly. You can also add a few Labels to help organize your content, whether it s by campaign, photoshoot, color, or theme. This makes it much easier to pull the right photo or video when you need it! Plus, you ll be able to access your photos and videos on your desktop and your phone, since your Media Library will be synced across all of your devices. Pretty neat.

8 BULK UPLOAD MEDIA & GATHER YOUR CONTENT 8 Now that you ve uploaded all your media, it s time to curate! Go to Later s Search and Repost tab in your dashboard and search your branded hashtags or your favorite hashtags that are unique to your industry or brand. Use targeted hashtags to find content in your market and start adding them to your Media Library. Make sure to gain proper permission from the user whose content you re reposting, and always remember to give appropriate credit when reposting anything.

9 QUICK SCHEDULE A WEEK 9 Quick Schedule a Week What better way to free up some time than by quick scheduling your content to predetermined time slots? Now that you have all your photos and UGC in one place, it s time to start planning and scheduling your posts. Let s plan out a week. Start by double clicking on a specific time on the calendar to create quick schedule time slots. Next, select all the media you want to schedule and drag it to the top of your calendar. And that s it! You ve now scheduled a week s worth of content. If you ever want to change your time slots, all you have to do is click and drag them.

10 TRY OUT THE VISUAL PLANNER 10 Try Out the Visual Planner Now it s time to head over to your Visual Planner here you can drag & drop your photos and videos, and re-arrange them to see how they ll look in your feed. From the Later web app, click Preview in the top right corner of your content calendar to access your Visual Instagram Planner.

11 TRY OUT THE VISUAL PLANNER 11 If you want to grow your followers which, of course you do, who doesn t?! you should start thinking of your Instagram feed as your new homepage. Your Instagram profile is the face of your business and the first point of contact for many potential leads. A well planned and polished feed will help people decide in just a few seconds if they can relate to your brand, and ultimately, if they want to follow and engage with you. Make a memorable and positive first impression from the getgo with a feed that s designed to match your brand style and captures the attention of your target audience.

12 CREATE SAVED CAPTIONS & HASHTAGS 12 Create Saved Captions & Hashtags Now that you have a gorgeous Instagram feed ready to go for the week, it s time to start on your Instagram captions. Use Later s Saved Captions feature to create templates of your most commonly used hashtags or drafts for your captions. You can access your saved captions from any scheduled post. Coming up with good Instagram captions can seem tough at first, but if you want to be successful on Instagram, you shouldn t let your captions become an afterthought. To avoid this, put aside enough time to sit down and schedule a week of content in advance, including your captions.

13 CREATE SAVED CAPTIONS & HASHTAGS 13 Sometimes it s best to wait until you re in the right headspace to write your Instagram captions. Once inspiration strikes, try writing 5-10 captions at a time, and if you re not ready to add them to your scheduled posts, you can select to draft them within the Saved Captions feature. Once you ve added your most commonly used hashtags to your Saved Captions, they ll be ready for use whenever you re scheduling future posts.

14 SCHEDULE A CAROUSEL POST TO MULTIPLE PROFILES 14 Schedule a Carousel Post to Multiple Profiles Since your Instagram content is all set up, why not save a ton more time by scheduling your posts to multiple social profiles at once? Let s schedule a carousel post to Instagram, Facebook & Twitter. Start by selecting the profiles at the top of your calendar. You can edit the photo and caption to suit each profile and network. Just to note, posting carousel (multi-image) posts is one of the awesome Later features reserved for our paid plan users.

15 CONCLUSION 15 You re all ready to go! Conclusion In less than 15 minutes, you ll have a week s worth of content scheduled, a beautifully curated Instagram feed, and the beginnings of a refined hashtag strategy. Use these tips to get comfortable with Later and save valuable posting time by scheduling in advance. This will free you up to focus on other important aspects of your strategy, like engaging with your followers and running your Instagram marketing campaigns. Start Scheduling Now!

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