Taking a Wrangler on the Rubicon Jeep s top off-roader put to the test on the trail that inspired its name

Transcription

1 FRIDAY, AUGUST 31, 2018 GLOBEANDMAIL.COM D4 The latest Tesla Model 3 is not the industry-disrupting vehicle promised by the company s CEO Elon Musk back in THE GAND L O B E MAIL Drive Taking a Wrangler on the Rubicon Jeep s top off-roader put to the test on the trail that inspired its name The #1 national news brand is your connection to Canada s most influential and responsive audience. Media Kit 2019

2 The choice of all ages Under 35 33% % YOUR GLOBE ADVANTAGE 848,000 average weekday readers Edition 1,602,000 average weekend readers % % The choice of all incomes $200k+ Index % more likely to be influential MOPES 3x more likely to be Senior Managers or Owners $ 21 Billion of business purchase influence 79% more likely to be involved in business purchases $100K+ Took 2.1 business trips 1.4 million vacations in Canada last year. 895,000 internationally. 8% 31% $ k Index % < $100k Index 88 45% more likely to have a HHI 150K+ 26% more likely to have a HHI $100k+ 56% more likely to have investable assets of $1M 40% more likely to have investable assets of $500K+ Average of $218,000 in investable assets 42% more likely to contribute $10k+ in RRSPs Canada s leading news brand (Print + Digital) 6.5 million 4.8 million 66% more likely to own a home valued at $1M Spent $17 billion+ on home renos in past 2 years $66 billion spent on current vehicles 60% more likely to own a premium or luxury vehicle 47% more likely to search for 75% more likely to purchase 69% more likely to recommend a product, brand or service. 4.7 million We deliver more of these readers than The Star or The Post, every week Vividata Fall 2018 Readership Study, Total Readers, and Edition - compared to gen. pop. MEDIA KIT Q / 2

3 THE WEEKDAY EXPERIENCE Heavily influenced on a daily basis by Sophi our proprietary audience metrics system, every edition of our newspaper delivers vital, authoritative and compelling news, business and lifestyle coverage. Monday - Friday Friday NEWS Each day, we deliver a richly visual and highly engaging mix of international, national, regional news with dedicated Toronto and B.C. pages along with lifestyle content. LIFE & ARTS Our vibrant lifestyle coverage has a new home, in the news section and featuring themed content, every day. Monday: Health and Wellness Tuesday: Parenting and Relationships Wednesday: Travel Thursday: Arts and Events FILM FRIDAY: Film Reviews DRIVE Featuring a bold new visual design and delivering our engaging balance of technology, new drives and road tests. BUSINESS AND SPORTS Now reengineered to enhance our position as the pinnacle of Canadian business journalism. On weekdays, we integrate Canada s best Sports coverage, ensuring we remain the premier choice to reach Canada s influencers. REAL ESTATE Now across Canada, we explore national and local stories and trends, with new coverage of home decor, design and architecture, along with financial advice. MEDIA KIT Q / 3

4 in in in WEEKDAY ADVERTISING INFORMATION News Monday - Friday All Editions Life & Arts Monday Health & Wellness Tuesday Parenting & Relationships Wednesday Travel Thursday Arts & Events Ntlxto Camera Ready Booking/Material 2 business days 4:30 pm 3 business days 4:30 pm Friday Film Friday Ntlxto Business Monday Friday Sports Monday - Friday Ntlxto Camera Ready Booking/Material 2 business days 4:30pm 3 business days 4:30pm Careers Mon, Wed, Fri, Sat Central Camera Ready Booking/Material 2 business days 2:00pm 3 business days 2:00pm Drive Friday 12 noon Camera Ready Booking 2:00pm Camera Ready Material 12 noon Real Estate Friday NTLxto NTLxms 12 noon Camera Ready Booking 4:00pm Camera Ready Material 12 noon Please note: all deadlines are eastern standard time doubletruck add 2 business days to existing camera ready deadlines NATIONAL All Canadian, US and overseas distribution METRO All of Ontario, excluding Ottawa and Ottawa Valley area CENTRAL Ontario and Quebec OTT/QUE Ottawa area and Quebec WEST Manitoba, Saskatchewan, Alberta and British Columbia NTLxto excluding edition NTLxms excluding Manitoba and Saskatchewan For creative options GlobeLink.ca/newspaper-advertising-gallery MEDIA KIT Q / 4

5 YOUR GLOBE WEEKEND Reflecting the focused time our audience dedicates to reading over the weekend, our newspaper expands to six sections: News, Business, Sports, Arts, Opinion and Pursuits, our engaging weekly mix of lifestyle content. Report on Business News, Report on Business and Sports become standalone sections, reflecting the focused personal time readers dedicate to reading over the weekend. Arts & Books Sports Arts expands into a dedicated section and continues our diverse portfolio of Canadian Art, from theatre and film to architecture and culture, with Canada s largest pool of arts reviewers. Opinion Our platform for deep analysis, insights and ideas is highly popular - both in print and online - and home for our authoritative columnists and the strongest opinions in-depth editorials and reader letters on the big issues for Canadians coast-to-coast. MEDIA KIT Q / 5

6 INTRODUCING PURSUITS Our readers have a wealth of interests, passions and obsessions and they want to feed these interests and to be inspired by new ones. Each weekend, Pursuits presents them with a vibrant mix of Style, Fashion and Beauty, Home Decor, Travel, Society and Food and Wine, along with Puzzles, Games and Horoscopes. We explore unique and diverse food and wine, with inspiration from Canada and around-theworld to suit a broad scope of palates and tastes. Each week, we feed readers with favourites from Lucy Waverman, Tara O Brady, Lina Cashetto and Beppi Crosariol. Pursuits showcases places that capture the special moments where travel is the most memorable: more of Canada, more undiscovered gems and more trusted advice for making destination plans. Presented in a stunning, magazineinspired reading experience, it s the perfect platform to reach your ideal consumers, trend-setters, style influencers and taste-makers. Running nationwide, each Weekend, you ll reach Canadians with discerning taste when they re in the ideal position to engage with and react to your brand message. For a complete preview go to GlobeLink.ca/pursuits MEDIA KIT Q / 6

7 WEEKEND ADVERTISING INFORMATION News Sports All Editions NTLxto Camera Ready Booking/Material 2 business days 4:30pm 3 business days 4:30pm Business Careers Central West Camera Ready Booking/Material 2 business days 2:00pm 3 business days 2:00pm Arts & Books NTLxto Thursday, 7 business days 10:00am Camera Ready Booking/Material Friday, 6 business days 10:00am 3:00pm Opinion Camera Ready Booking 3:00pm Camera Ready Material 4:30pm Tuesday, 9 business days 4:00pm Pursuits Camera Ready Booking Wednesday, 8 business days 4:00pm Camera Ready Material Thursday, 7 business days 4:00pm Please note: all deadlines are eastern standard time doubletruck add 2 business days to existing camera ready deadlines NATIONAL All Canadian, US and overseas distribution METRO All of Ontario, excluding Ottawa and Ottawa Valley area CENTRAL Ontario and Quebec OTT/QUE Ottawa area and Quebec WEST Manitoba, Saskatchewan, Alberta and British Columbia NTLxto excluding edition NTLxms excluding Manitoba and Saskatchewan For creative options GlobeLink.ca/newspaper-advertising-gallery MEDIA KIT Q / 7

8 OWN OUR HIGHEST PROFILE EDITORIAL FEATURES Build your audience connection across Canada within our engaging editorial features and special reports Build brand impact across platforms by extending your sponsorship to amplify reach and resonance CREATE UNIQUE AND INNOVATIVE CAMPAIGNS Partner with the Globe Content Studio to create powerful, data-driven campaigns across print, digital and events Leverage our insights and in-house creative capabilities to reach the right audience at the right time, with the right content Find your ideal Sponsorships: Learn about Globe Content Studio Explore Globe Events GlobeLink.ca/opportunities GlobeContent.Studio GlobeLink.ca/globe-events MEDIA KIT Q / 8

9 NATIONAL RATES FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES) ALL RATES ARE GROSS Rates are effective January 1,2019 PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment. Sections Editions Sections Editions News Business Monday to Saturday -, Central, Monday to Saturday - Real Estate Drive Friday -,, NTLxto, NTLxms Friday - MONDAY TO FRIDAY SATURDAY FRIDAY Central (ON/PQ) Central (ON/PQ) Transient $31.88 $27.42 $25.18 $35.06 $30.16 $27.71 $15, $25, $50, $100, $150, $250, $350, $500, $750, $1,000, $1,500, $2,000, $2,500, Colour Monday to Saturday Central Half page plus $10,697 $9,727 $8,950 Less than half page 8,557 7,782 6,846 NTLxto NTLxms Transient $19.77 $15.62 $15.62 $18.78 $15, $25, $50, $100, $150, $250, $350, $500, $750, $1,000, $1,500, $2,000, $2,500, Colour Monday to Saturday NTLxto NTLxms Half page plus $8,557 $6,846 $6,846 $8,129 Less than half page 6,846 5,477 5,477 6,504 Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits MEDIA KIT Q / 9

10 NATIONAL RATES FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES) ALL RATES ARE GROSS Rates are effective January 1,2019 PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment. Sections Editions Sections Editions Sports Pursuits Monday to Saturday -,, NTLxto Saturday - Opinion Arts Saturday - Saturday -,, NTLxto MONDAY TO FRIDAY SATURDAY NTLxto NTLxto Transient $14.99 $11.84 $11.84 $16.48 $13.03 $13.03 $15, $25, $50, $100, $150, $250, $350, $500, $750, $1,000, $1,500, $2,000, $2,500, Colour Monday to Saturday NTLxto Half page plus $8,557 $6,846 $6,846 Less than half page 6,846 5,477 5,477 Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits NATIONAL All Canadian, US and overseas distribution METRO All of Ontario, excluding Ottawa and Ottawa Valley area CENTRAL Ontario and Quebec NTLxto excluding edition NTLxms excluding Manitoba and Saskatchewan MEDIA KIT Q / 10

11 REGIONAL RATES FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES) ALL RATES ARE GROSS Rates are effective January 1,2019 Regional editions are only available in our News section Western Advertising Rates MONDAY TO FRIDAY Western B.C. Alberta AB/Sask/ MAN SATURDAY Western B.C. Alberta AB/Sask/ MAN Transient $8.44 $4.82 $3.42 $4.45 $9.29 $ $4.90 $5, $10, $15, $25, $50, $75, $100, $150, $250, Half page plus Less than half page Colour Western B.C. Alberta AB/Sask/ MAN $6,103 $1,967 $1,858 $1,967 $4,880 $1,591 $1,485 $1,591 Eastern Advertising Rates MONDAY TO FRIDAY SATURDAY OTT PQ OTT/PQ OTT PQ OTT/PQ Transient $3.69 $3.69 $3.89 $4.06 $ $3, $6, $13, $25, $35, $50, $65, Half page plus Less than half page Colour Ottawa PQ OTT/PQ $2,581 $2,581 $2,581 $2,069 $2,069 $2,069 OTT/QUE Ottawa area and Quebec WEST Manitoba, Saskatchewan, Alberta and British Columbia Before booking any advertising, please review our terms and conditions available from GlobeLink.ca/mediakits PLEASE NOTE: All rates are gross $ Canadian per line (unless otherwise noted), based on annual dollar volume contract commitment. MEDIA KIT Q / 11

12 ADVERTISING INFORMATION Page dimensions: 10 Columns, 8.97 wide x 20 deep Agate lines (2,800 lines per 10 column page) Premium Paper Positions Saturday only News/ROB - 8 pages of premium paper available (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC) Pursuits 12 pages of premium paper in total - 8 can be booked (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC) Creative advertising formats: GlobeLink.ca/newspaper-standard-ad-units Production specifications and advertising FTP: GlobeLink.ca/newspaper-advertising-specifications Take the next step Your Globe Media team is ready to assist you in planning, deploying and measuring your next campaign. Let s make it the most successful one yet. WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL or TOLL FREE advertisingwesternca@globeandmail.com TORONTO ONTARIO & MANITOBA TEL TOLL FREE advertising@globeandmail.com Sports 4 premium pages (pages 1, 2, IBC & OBC). Additional information Position charge: +25% News - Front Banner: +50% News - Page 3: +40% Report on Business Front banner: +25% Report on Business - Pages 2 & 3: +40% Floating Banners: +50% Double Trucks: Gutter is charged as full column Regional material changes: $579 per split Not available in Report on Business, Opinion and Careers Charge for affidavits: $100 Cancellation charge: 50% for ads cancelled after deadline No cancellations accepted the day prior to publication $100 production charge for ads under 50 MAL that are not camera-ready The Publisher shall not be liable for errors in advertisements beyond the actual space paid No liability for non-insertions of any advertisement EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL TOLL FREE advertisingeasternca@globeandmail.com UNITED STATES, WORLDWIDE TEL globemediagroup MEDIA KIT Q / 12