SOCIAL MEDIA KIT 2019

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1 SOCIAL MEDIA KIT QUALIFIED BUYERS 350+ EXHIBITORS GLOBAL BRANDS 5 NETWORKING 5500 DECISION MAKERS

2 AUSPACK 2019 has a large social media presence which encourages delegates, trade visitors and exhibitors to join the conversation pre, during and post event. This social media toolkit will ensure that you are engaging with attendees, promoting your presence and keeping up with current AUSPACK activities. Social media promotion is key to ensure that you drive traffic to your stand and be a must see feature of the exhibition. PRE-EVENT Ensure you determine your objectives and goals early. Are you looking to promote a certain product, service or increase brand awareness? Use this time to build anticipation; drip feed interesting information to your followers detailing what they can expect to see from you. Use the right social media platforms and make sure you include important information like the date, time, location and the stand number in your posts. You could also create a pre show video on Youtube about your new product launches. ONSITE Schedule live announcements, product launches and press releases to ensure you are involved in the conversation. Live posting and tweeting will not only keep the delegates informed but also the followers who couldn t attend the event. Create unique content that will encourage visitors to stop by your stand. Using show hashtags will enable your customers to find you easily. Visitors will be reminded to follow the event on social media channels pre-event. POST EVENT Having spent your time engaged with potential customers, generating interest, and growing your following, post event is the time to follow up and convert leads into sales and long term relationships. Connect with your leads through social media platforms like LinkedIn and keep them engaged. Share your story, on-site photos and keep the conversation going to stay memorable.

3 FACEBOOK Facebook has over 2.23 billion monthly active users worldwide. 66% of these users log in on a daily basis, making it the largest social network in the world.* Generate interest in your stand by posting updates on new products, photos and onsite giveaways or competitions. Simply copy and paste the below drafts to your Facebook page and edit as you need. EXAMPLE POSTS We are exhibiting at AUSPACK 2019 between March at the Melbourne Convention and Exhibition Centre. Join us there and experience more than 350 exhibitors unveiling the latest technology to over 7000 hyper targeted professionals. #AUSPACK #packaging #processing Add AUSPACK 2019 to your calendar, taking place between March at the Melbourne Convention and Exhibition Centre. Find us at stand xxx #AUSPACK #packaging #processing (Source:

4 TWITTER Twitter has 335 million monthly active users* looking for quick updates on topics of interest. Use your 280 characters to promote your presence at AUSPACK 2019 using the event hashtags to be involved in the conversation. Simply copy and paste one of the below drafts to your Twitter account. EXAMPLE POSTS Join us at AUSPACK 2019 at the Melbourne Convention and Exhibition Centre between March 26-29, #AUSPACK #packaging #processing We can t wait taking place between March in Melbourne. We ll be at stand xxx. We look forward to seeing you there. #AUSPACK #packaging #processing Interested in [insert product name]? Be sure to between March in Melbourne. See you at stand xxx! #AUSPACK #packaging #processing (Source:

5 LINKEDIN There are a number of ways to promote your involvement in AUSPACK 2019 through LinkedIn. Use your designated company page to post information to your current followers and ask your colleagues to share to their networks for a wider reach. As LinkedIn is a social networking site specifically for the business community, use the platform to share information to designated groups that interest you. EXAMPLE POSTS We are exhibiting at AUSPACK 2019 between March 2019 at the Melbourne Convention and Exhibition Centre. Engage with over 350 exhibitors and see the latest innovations, technologies and products to benefit your business. Find out more at auspack.com.au #AUSPACK #packaging #processing Join [company name] at AUSPACK 2019 between March 2019 at the Melbourne Convention and Exhibition Centre and learn more about [product name / type, brief description] and how we can help your company [include a benefit] See more at auspack.com.au #AUSPACK #packaging #processing

6 SOCIAL MEDIA TOP TIPS 1. GOALS Developing a clear strategy and goals will make post show evaluation easier. 2. MESSAGING Messaging should be short & consise to keep your followers interested. 3. HASHTAGS Using hashtags is an easy way for visitors to find you. 4. TEAMWORK Ask your team members to share content to their valuable networks. 5. CROSS PROMOTE Share interesting content regarding the event as well as promoting your stand location. 6. CONTENT Have a company blog? Share original content to remain engaging. 7. CONVERSATION Search the hashtags to join in with what others are saying. 8. CONNECT Make sure you connect / follow anyone who is engaged in the conversation for long term relationships. 9. BE PRESENT Use social media onsite to drive traffic to your booth, share images, interviews & exciting updates. 10. POST SHOW Don t miss out on potential opportunities post show by continuing the conversation with your followers.