Laura Muller. Day: Monday Date: 22/10/2012. Year: 7 Period: 1 Subject: Humanities

Transcription

1 Laura Muller Day: Monday Date: 22/10/2012 Year: 7 Period: 1 Subject: Humanities Learning Intention: Introduceunderstanding of the link between demand and marketing through the design and promotion of a product or service Beginning 10 minutes Recap of of supply and demand activity from last lesson, highlighting that small smaple group does not produce accurate results Students asked for their knowledge of the terms of marketing and design brief Using OneNote, students to enter the defintions into their existing glossary Resources: Glossary Design Brief Handout Examples of previous Design Brief products List of student groups for project Examples of brands, logos and jingles Academic Vocabulary: Marketing Design Brief Teacher reflection: (E5) Body Review 5 minutes Students are given the Design Brief handout sheet and instructed on what will be involved in completing project including what each role involves Students asked to think about some catchy jingles or slogans they can think of before being shown some examples Students also shown examples of previous students Students will move into designated groups to begin discussion about who will fill each role before beginning to work on market research using Survey Monkey In last five minutes of the lesson,students to advise each person s role Strategies for differentiation: Allocation of groups has been devised to produce a variation in ability in each group to allow for differentiation

2 DESIGN BRIEF Purple Haze has invited your company to produce a new and exciting snack food. The snack food is designed to be sold in school canteens. Your creation must include a packaging solution that attracts the target audience; market research to give evidence for your decisions; a jingle or song to sell your product; and, an advertisement for print media. Legislation requires that your packaging must include: -Name & Slogan -Nutritional information -List of Ingredients Your team must include: Packaging Designer Responsible for designing an inviting, exciting, colourful package for your product. Designate jobs for your team. Music Producer Writes a creative jingle or song to promote your product. Must be catchy and appropriate for radio or television. Project Manager Oversees the entire project. Responsible for keeping all members on task. Provides assistance where needed. Market Researcher Conducts surveys to decide on target group and to influence the choices made throughout the product design and construction. FINAL PRESENTATION Graphic Designer Creates an advertisement for magazines or newspapers. Must aim to catch the attention of the target audience. Your team is to sell your product to the class and the CEO s of Purple Haze. For this presentation you must include: 1. Sales pitch- why should the company choose your product. 2. Business plan- includes business name, team members and roles, goals of the business, process outline and evaluation. 3. Research Report- survey results presented in tables, with dates and summary of results. 4. Product packaging. 5. Lyrics to the jingle/song. 6. Newspaper/Magazine advertisement.!! REMEMBER!! As this is an economics unit, the appropriate metalanguage must be used!

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12 Laura Muller Day: Thursday Date: 25/10/2012 Year: 7 Period: 5 & 6 Subject: Humanities Learning Intention: Continuing to unpack the Design Brief project, introducing important terminology and concepts before watching The Apprentice video. Academic Vocabulary: Target market Marketing mix Market research Beginning 10 minutes Body Review 5 minutes Recap of product jingles, slogans and mascots covered last lesson Following on from advertising material, students will be introduced to the terms target market, marketing mix and market research and linking this to what is required in their project Returning to the Design Brief sheet, students will again look at the jobs descriptions and discuss who may be best suited to what roles Students will watch The Apprentice Episode 2 to gain an understanding of what is involved in marketing a product During video, students will be asked a few questions about the people who are project managers in this video and whether they are doing a good job or a bad job based on what happens. Following the video, students will move to their designated groups to begin discussion on who will take on which role, beginning with deciding on who will be the Project Manager. Once roles are decided, students to look at market research questions and be allocated classes to research. This surveying will be done during Monday s lesson. Resources: Glossary Design Brief Handout Examples of previous Design Brief products List of student groups for project Examples of brands, logos and jingles Survey Monkey links The Apprentice video Strategies for differentiation: Students will be reminded that part of their assessment on this task is how well they work together as a group Students will be advised that any group who do not behave appropriately during the collection of research will return to the classroom to complete written work Now that students have been assigned roles, they are to think about what they need to do for this role over the next few days Teacher reflection: (E5)

13 WORD Needs Wants Scarcity Economics Opportunity Cost Resources MEANING PROVIDED FROM SOURCE Needs are things that we must have to survive e.g. water, food, shelter Wants are things we would like to have, but don't really need to survive e.g. phone, a luxury motor car. Needs and wants are unlimited, but resources used to satisfy them are unlimited The study of how society allocates their scarce resources The benefit lost or forgone by not using a resource in its next best alternative use Resources used to make goods and services include : 1. Natural resources - (raw materials from nature i.e. from the earth or sea e.g. crops minerals, trees, fish etc.) 2. Labour (human skill and effort). 3. Capital (machinery, factories, equipment, technology). 4. Enterprise (new ideas). MEANING IN YOUR WORDS PICTURE THAT DEMONSTRATES UNDERSTANDING

14 Supply Demand Marketing Design brief Target market Marketing mix Market research Availability of a particular good or service The amount of a good or service that people are ready to buy for a given price The action or business of promoting and selling products or services A written description of what a new project or product should do A group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards The different kinds of choices organizations have to make in the whole process of bringing a product or service to market. This includes: Product (Or service) Price Place Promotion The action or activity of gathering information about consumers' needs and preferences

15 Preparing for your product presentation

16 Decide on your team name. The project manager will lead this discussion. You will only have five minutes to discuss this so use your time effectively.

17 How do we conduct market research? Market research is important in deciding what your target market want. Surveying your target market is one of the simplest ways of gathering information. Design your survey questions to collect relevant information. Make your questions simple, and where possible provide multiple choices with no more than 5 options. Keep your surveys brief

18 Complete the plan that your group has been provided. Include this plan in your design brief folio.

19 Each team is required to complete a business plan. This plan will summarise the work of the team, as well as evaluate the process and product when it is completed. The business plan must include: 1. The business name 2. The team members and their roles 3. The goals of the business team 4. Evaluation of the product, the team performance and group work. (this will be completed at the end of the design brief)

20 Your group may decide to use a mascot for the promotion of your product. Remember good advertising will use persuasive language: Emotive language Repetition Exaggeration Tripling Alliteration Personal pronouns Facts and statistics Rhetorical questions

21 All you need is some interesting voices to produce the jingle. Remember that writing a jingle is a lot like writing a poem. Rhyming and rhythm are both important.

22 The packaging for your product needs to reflect: the findings from your market research your advertisement your jingle It must show nutritional information and a list of ingredients

23 Don t forget to complete your evaluation. This should be completed in two parts: Group reflection (lead by project manager) Individual reflection

24 This is a really important part of the design brief. All members of the team must be involved in the presentation. There will be a winning team and a prize for the best product and presentation.

25 You will be assessed on: the folio of work your team produces The team presentation How you worked with other members of your team

26 Jingle Bells survey link Uncle Punchy s Brotherhood survey link The Corporation survey link Team Nightvision survey link A-TECKS survey link

27 Laura Muller Day: Monday Date: 29/10/2012 Year: 7 Period: 1 Subject: Humanities Learning Intention: Overview of presentation details. Team name selection. Development of research questions, and continued work on product designs. Academic Vocabulary: Target market Marketing mix Market research Beginning 10 minutes Body 5 minutes 20 minutes Review 5 minutes Students to view PowerPoint outlining the requirement for the presentation and project work that is to be handed in. Teams to select names for their team. Students to sit with their group and spend five minutes deciding on a name for their team. Once team names are decided on, the Market Researchers are to move to a separate table to work on the development of survey questions. While the market researchers are working together, the remaining students will be in their groups continuing on product design, packaging ideas, jingles and slogans. During this group work, the students will complete a teamwork activity involving a colouring handout and crayons. This is designed to highlight how important team work is to complete the task as students will not have in front of them all the correct colours to complete their colour by number sheet. They will need to ask other students in their group to use certain colours to complete their design. Students are to be given a calendar timeline showing when they need to have certain components finished, and their presentation ready to go. Brief discussion on what will happen in Thursday s class in relation to the market research. Resources: Making Choices PowerPoint presentation Colour by number sheets and crayons Market research plan Examples of market research questions Project planner Examples of packaging. Strategies for differentiation:

28 Market Research Plan 1. What is your problem? (Identify the information you are hoping to discover) 2. What is the size of the market? (How many people make up your potential market?) 3. How much do you think your customers will be prepared to spend? 4. Where will the product be sold? 5. How will you gather your data? (Will you use a survey? Who will you survey? Who will you need to talk to organise this?) 6. How will we collate the data? 7. What does the data tell us? (conclusions) 8. Our group decision:

29 Year 7T6 Design Brief Schedule for October and November 2012 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 28 October 29 October 30 October 31 October 1 November 2 November 3 November Team names chosen Market research Market research questions conducted and results developed collated. Work continues on advert. Jingle and packaging 4 November 5 November 6 November 7 November 8 November 9 November 10 November Drafts complete for Jingle, All parts complete and Advertisement, Packaging, work on Business Plan, Marekt Research Reflections, and Presentaion rehearsals to commence 11 November 12 November 13 November 14 November 15 November 16 November 17 November Presentations begin Presentaions conclude and winning presentation and Best Product announced 18 November 19 November 20 November 21 November 22 November 23 November 24 November 25 November 26 November 27 November 28 November 29 November 30 November Project Managers are responsible for ing Mrs. Muller at the end of each lesson to advise where their team is up to. muller.laura.a@edmail.vic.gov.au