Key takeaways Innovation methods in projects to reduce the time to impact

Transcription

1 Project Half Double Morning Meeting #12 Key takeaways Innovation methods in projects to reduce the time to impact 1

2 Half Double morning meetings: Where the community come together! 2

3 PURPOSE OF THE MORNING MEETING 1. Understand what Innovation Sprints are and how they can be used to cut lead time and increase impact 2. Get insight in the latest real-life experiences with Impact Solution Design and explore how it can be combined with Innovation Sprints 3. Network across the community 3

4 INNOVATION SPRINTS & IMPACT SOLUTION DESIGN Innovation Is there a cake? Reduce time to impact How to define the cupcake and go from cupcake to wedding cake 4

5 Innovation Sprints

6 WHY DO INNOVATION SPRINTS? Develop 2 The Innovation Sprint is a process for learning about big opportunities through creating, prototyping, and testing ideas with reality. It answers questions like: What should we build? Explore Concept 1 3 Execute Is there a market for our product? Will my product help people solve their problems? Do people understand our product? Will people find our product desirable? 4 Learn The sprint is a shortcut to learning without developing and executing. 6

7 WHAT IS AN INNOVATION SPRINT? An innovation sprint is a series of steps that guide the process and ensure focus 1. Understand and crystalize one ambitious opportunity to pursue 2. Diverge by sketching potential ideas 3. Decide on three competing ideas to explore in depth 4. Build the prototype 5. Validate and learn from reality 7

8 SPEED ENERGY FOCUS THE SPIRIT OF SPRINTING WHAT IF WE COULD HAVE IT ALL? LET S SPRINT Sprint is more than a process. It s a special spirit of togetherness, energy, presence and acceleration with the purpose of building and testing IDEAS by prototyping - very fast. 8

9 DESIGN THINKING is build into the sprints Should we build it? Desirability Feasibility 1 2 People lens Technical lens Can we build it? Viability Commercial lens 3 Can we make money of it? Types of sprints Should we build it? Desirability Can we build it? Feasibility 9 Can we make money of it? Viability

10 PRINCIPLES PRINCIPLES 1. We start with an aspiration and burning desire, never a solution 2. We use sprint for testing business ideas, never just a creative exercise 3. We make sprinting easy, fun and rewarding 4. We always work cross-functional when sprinting 5. When we sprint, no facts exist inside the building, only opinions 6. We get out of the building to test our ideas 7. We experiment to learn fast 10

11 THE METHODS for each stage in an innovation sprint The 5 stages Understand Diverge Decide Prototype Validate 11

12 SPRINT AGENDA DAY 1 It all starts out by understanding the sprint challenge and the user in focus. Understand Diverge Decide Prototype Validate List sprint questions Pick user segment 10:00 Brainstorm on insights you need to pursue during the sprint. Get optimistic, pessimistic and curious. List questions to be answered during the sprint. 11:30 Choose your most important user and one target moment. Decide on most important jobs-tobe-done, pains and gains. 15:00 Sprint challenge 10:15 Set up 360 lightening talks 14:30 How might we? The sponsor and/or sprint navigator present the sprint challenge to the team. Invite internal experts and guests from outside to present relevant insights; competitive overview, user insights etc. Interview them and update the sprint challenge and questions. Summarise learnings and reframe challenges as opportunities. Brainstorm on How might we? questions and share them in the team. Organise notes and find patterns. Label them as they emerge. Vote and choose the winners. You will need 3-4 questions. 12

13 SPRINT AGENDA DAY 2 You now move into the diverge phase. It is the sensational time when anything is possible. It is about exploring all the possible solutions to this problem. Understand Diverge Decide Prototype Validate 10:00 11:00 14:00 Defining design principles What three words would you like for users to describe your product? Set up lightening demos Look at great solutions from a range of companies, incl. your own orgnisation. Capture good ideas with a quick drawing. Sketch in four steps Everyone sketches in four steps: Notes Ideas Crazy 8 s Sketch Repeat if necessary. 13

14 SPRINT AGENDA DAY 3 This is when critical thinking reenters the picture. Coming up with a bunch of amazing ideas is only useful if you actually take the next step to build them. Understand Diverge Decide Prototype Validate 10:00 11:30 15:30 Make a sticky decision Art museum Zen voting Speed critique Super vote Decide Draw storyboards Draw a grid. Choose an opening scene. Fill out a step-by-step storyboard for each idea. Write first tweet Imagine it is time to launch your product. What is the first announcing tweet you will sent out? 14

15 SPRINT AGENDA DAY 4 Now it is time for you to transform ideas into prototypes and by doing so, you will know earlier on what aspects of your ideas fail and which have potential. Understand Diverge Decide Prototype Validate 10:00 10:30 15:00 List assumptions Determine what you need to test to know if it is a good idea? Find the three most important issues to be addressed for storyboard. Prototyping Prototype assumptions for your ideas. Pick the right tools for the job. Divide and conquer to do three prototypes in one day. Prepare for test Write an interview script. Buy gifts for test-persons. Run through your prototypes. Look for mistakes. Refine the test set up and the prototypes if necessary. 15

16 SPRINT AGENDA DAY 5 Usually, this validation phase is the most important step. It allows you to test your prototypes and (in)validate assumptions with actual users to learn what does and does not work. Understand Diverge Decide Prototype Validate 10:00 14:00 15:00 List assumptions Go out and test in front of users through five steps: Friendly welcome Context question Introduce prototype Task and nudging Debrief Prototyping Make two lists: Things that work and Problems to solve. Sketch up notes and place them in the right row. Look for patterns. Wrap up your learnings Prepare for test Prepare for presenting Present learnings to key stakeholders. Ask them to review and approve next step. 16

17 PRETOTYPE VERSUS PROTOTYPE Methods for making ideas come to life A prototype is something that makes your ideas real enough to feel, so you can get feedback from users. Pretotype Prototype Used for pretending before actual developing or even prototyping an idea. It differs from a prototype by not being fully functional and consumable. Pretoyping is not limited to a physical product. It can also simulate a sale situation, e.g. by creating sales material, packaging or menus before the product exists. Used for testing how to build an idea right. Will typically be a physical version of the product. Can start out as simple model and can end up as more advanced versions of the end-product using technology, advanced know-how and lots of time and money. 17

18 Pretotyping methods THE MECHANICAL TURK Replacing complex processes with humans who perform a given task in the background Example Faking an fully functioning app, where a human actually performs the functions that are happening in the back-end THE PINOCCHIO Creating a non-functional, lifeless, version of the product to initial need Example Jeff Hawkins famously carried around a block of wood to get an appreciation for what a PalmPilot might feel like THE FAKE DOOR The requirement of this method is to create a fake entry point for a potential product (or new feature). Example On the Internet, a Fake Door can be implemented as a link, a button on a web page or a web ad THE PROVINCIAL Provides core features of the intended final product, but limits its scope (and scale) to support a small subset of the ultimate target market Example Testing a new digital tool for a very limited group of users Amazon Fresh in selected post codes in San Francisco THE ONE-NIGHT STAND Creating a complete service experience without the infrastructure required by a permanent solution Example A pop-up or temporary service environment such as a kiosk or booth at a given event THE RE-LABEL Put a different label on an existing product that looks like the product you want to create Example Elon Musk bought a Lotus, replaced the engine with an electric motor and drove the new car to a Google Campus asking for $5K deposits to buy Source: Alberto Savoia, PretotypeLabs.com 18

19 INNOVATION SPRINT FOLLOWED BY IMPACT SOLUTION DESIGN Innovation Is there a cake? Reduce time to impact How to define the cupcake and go from cupcake to wedding cake 19

20 IMPACT SOLUTION DESIGN WITH ELEMENTS FROM INNOVATION SPRINTS Reduce time to impact How to define the cupcake and go from cupcake to wedding cake Innovation Is there a cake? 20

21 IMPACT SOLUTION DESIGN FOLLOWED BY ONE OR MULTIPLE INNOVATION SPRINTS Reduce time to impact How to define the cupcake and go from cupcake to wedding cake Innovation Is there a cake? 21

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23 TOOLS METHOD Creating impact in your project requires commitment to three methods 1 Use the impact case to drive Behavioral change and business impact 2 Design your project to deliver impact as soon as possible with end users close to the solution 3 Be in touch with the Pulse of your key stakeholders on a monthly basis Impact case & Impact tracking Impact Solution Design Pulse check Principle: Stakeholder satisfaction is the ultimate success criteria 23

24 PARTICIPANTS CONTENT Sponsor alignment Key stakeholders committed WORKSHOPS Impact Solution Design:* 5 workshops set out to reduce time to impact and enhanced early value creation in project execution 4 hours 6 hours! 6 hours 4 hours 2 hours! Initiate start-up Impact definition Impact solution design 1 Impact solution design 2 Concluding start-up Meet and greet Objective setting Initial Impact case Planning the process & book workshops Impact case Overall impact solution design Key stakeholder overview Drive & book solution team Mini Pulse 1 Impact solution design in detail Impacts, main deliverables and plan Risk assessment benefits and plan Mini Pulse 2 Impact solution design in depth & cost overview Adjustments to plan & insights Propose project organisation Preparing the charter Mini Pulse 3 Conclusion & presentation to Project owner and key management stakeholders Decisions and next step Collect learnings to accelerate execution Mini Pulse 4 Project owner Project leader Project owner Project leader 1-2 key people Project owner Project leader Solution team (SME) User representation Project owner Project leader Solution team (SME) User representation Project owner Project leader Solution team (SME) Key management stakeholders PMO representative Design your project to deliver impact as soon as possible with end users close 24 to the solution.

25 What s cooking? 25

26 The Half Double book will be ready for the conference in March 26

27 The phase 2 report will be ready next week 27

28 Project Half Double in 2018 December 2017 Phase 2 report ready January 25 th Morning meeting #14, focus on your project problems February/ March Book launch March 2018 Morning Meeting for the Public sector March 2018 Half Double Result Conference 28

29 SIGN UP FOR THE PRACTITIONER TRAINING STARTING 19 th of March 29