Master Social Selling with LinkedIn. The Plan for Today. What we mean by social selling, and why it matters

Transcription

1 Master Social Selling with LinkedIn Million Dollar Pipeline Program Class 3 Jenn Tervo Sheldon Rapoza The Plan for Today What we mean by social selling, and why it matters How social selling can impact the buyer s journey Tips and examples to help you become a thought leader How you can implement this across other social channels Today s call will be recorded Why Social Selling Matters 70% of the buyer journey takes place prior to contact Consumers are researching you before even talking to you Make sure your social body language paints the right picture

2 Invest the Time Social selling is more about building your online reputation This process takes time, and leads are a by-product of your effort The more time you invest now, the bigger your reward down the road Why LinkedIn? LinkedIn is more professional, so the audience is primed It s a better canvas to showcase your knowledge & passion Think of LinkedIn as your online resumé for consumers & more Free Websites We ll Cover Feedly.com Article aggregator, lets you search by keywords Allows you to find content to post Hootlet.com Posting tool, allows you to schedule your posts Track analytics for all of your posts LinkedIn SSI Measures your efficacy in building a brand & relationships Identifies strengths & where to improve Check your chat section for these links!

3 LinkedIn Social Selling Index (SSI) Becoming a Thought Leader First Things First Hey everyone! I m a thought leader!!

4 What is a Thought Leader? Someone whose opinion has proven to be trustworthy Knowledgeable on a wide range of topics Able to stay neutral, but also thought provoking Considered an expert in their field Becoming a Thought Leader Be consistent Be thought provoking and add value Be intentional Cover a wide variety of industry topics You should give considerable thought to everything you put online. What NOT to do Be sporadic Be offensive or controversial Post just for the sake of posting Let emotion drive your content People may respond negatively, don t get sucked in.

5 Building a Brand through Social Selling The Importance of Building a Brand 75% of buyers now use social media research you Showcase what you re passionate about Build trust by being relatable and knowledgeable Think very long term when building your brand Tap into Your Passionate Self What real estate topics are you passionate about? What are your hobbies or interests? What are your long term goals? Who influences you? What are you really good at? What do you want to be really good at?

6 Have an Opinion Likes and comments are equally important. Let s Dive In! Free Websites We ll Cover Feedly.com Article aggregator, lets you search by keywords Allows you to find content to post Hootlet.com Posting tool, allows you to schedule your posts Track analytics for all of your posts LinkedIn SSI Measures your efficacy in building a brand & relationships Identifies strengths & where to improve Check your chat section for these links!

7 Incorporating Other Social Channels Facebook & Twitter Do they expect pictures of food, pets, or vacations? Will the transition to industry content would be too difficult? Do you use Twitter for business or for pleasure? If you re trying to do both, start over or start a new one altogether On both platforms, be diverse and involved: Follow others, comment, add to discussions. QUESTIONS? Want more? Visit Learn.MarketLeader.com