SOCIAL MEDIA PLAN. Specific. Measurable. Achievable.

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1 SOCIAL MEDIA PLAN Specific. Measurable. Achievable.

2 2 ABOUT US BCR8IVE MEDIA was developed out of a need to help business owners with their Digital Media content which include Graphic Design, Web Design, App Design, Social Media, Marketing and Sound Design requirements. Over the last 15 years we have seen that the Internet has fundamentally changed the way people find, discover, share, shop, & connect and marketers are shifting their budgets away from interruption advertising. The average budget spent on company blogs & social media has nearly tripled in five years due to the realisation that inbound marketing has proven to be at least 60% more cost effective than the traditional outbound marketing platforms and BCR8IVE MEDIA is here to assist in establishing your business both online and in the community.

3 3 STRATEGIC APPROACH Careful Campaign Planning Marketing Platforms Social Media Expertise Advanced Writing Campaign Implementation Research Skills Bcr8ive Media has been providing Digital Media solutions to international clients for the last 4 years. During this period, the company has not only gained rich experience and exposure to various online marketing techniques, but has also developed advanced techniques and translated them into processes that serve as our Intellectual Property to our team of professionals. Very few companies have the same experience, resources, expertise and Intellectual Property. In this sense, Bcr8ive Media is different from other agencies and delivers a unique advantage to our clients.

4 4 SMART STEPS FOR SOCIAL MEDIA CAMPAIGN Our social media campaigns are designed to help companies build a brand, market products and services, and manage online reputation through social networks. Social network marketing is the growing trend and a powerful medium, which can be effectively used as an online marketing tools Measurable Set budget Know audience s Pick the marketing goals. needs. channel Research different Competition Landing pages Test and ad types Analysis Optimization measure.

5 5 SERVICES Whether it s just to give your business a start in the right direction or carry you under our wings to build your brand to be a leader in your industry BCR8IVE MEDIA can guide you every step of the way to ensure your brand is getting the buzz it deserves. ENGAGING SOCIAL CONTENT SOCIAL CONVERSATIONS SEO AND INBOUND LINKS TRAFFIC AND SALES We aspire to deliver an effective social media marketing campaign to your brand through an engagement outlined in this proposal. An effective social media marketing campaign requires well thought out campaign objectives, careful campaign planning, social media expertise, advanced writing and research skills, efficient campaign implementation and campaign success tracking procedures. We have all the necessary expertise & skills to ensure a successful social media campaign implementation for your company.

6 6 CAMPAIGN OBJECTIVES A Social Media Marketing campaign can address several business challenges. A customized social media campaign can be designed to achieve specific objectives. Following is a list of some of the prominent campaign objectives, which may be selected and prioritized based on client s business requirements. ` Increase online brand awareness Increase awareness about the company Increase awareness about the services Increase direct site traffic Promote newly launched products/ services Increase website visibility

7 7 Based on the campaign objectives indicated by the client in the Project Objectives & Scope Survey document, Bcr8ive Media would design a customized social media marketing strategy to efficiently address your business s challenges. Established Industry experts ` Increase website visibility Increase sales leads Increase conversations on website Increase sales Establish company s reputation

8 8 SOCIAL MEDIA TRENDS With 92% of business owners recently indicating that social media is important to their business (up from 86% in 2014), this prediction appears to be on track. Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies. 1 The rise of social paid advertising 4 Relevant & Useful Content 2 Mobile Access Social Media 5 Hashtags in everywhere 3 Big Companies were slow to move forward with the social media marketing machine but now they use Social Media Campaigns not as an alternative, but part of their marketing landscape for all campaigns The Rise of Video Content Rise of Socmed Job Offers Emerging Technology Social Searches

9 9 INTEGRATED CAMPAIGN Digital campaigns don t begin and end at launch. From planning through campaign execution and beyond, Bcr8ive Media s attention to detail and immaculate project management skills ensure all deliverables are optimized. Google+ LinkedIn Youtube Twitter SOCIAL MEDIA Facebook Pinterest Blog Instagram

10 10 PROPOSAL Social Media Marketing Services The services document you are reading is a Social Media Marketing Pre-proposal. This document gives you an overview of our Social Media Marketing services and our methodology for carrying out a Social Media Marketing campaign. Profile Information Survey Once you are confident about our methodology for implementing a social media marketing campaign, we will need to survey your past promotional activities. This will help us preserve and leverage your past promotions, while designing a Social Media campaign to give you maximum benefits.

11 11 Campaign Objectives & Scope of Works The Project Objectives survey will help us identify your prime business challenges and set their priorities. It will be used to develop a comprehensive campaign strategy and plan. The social media marketing campaign shall be designed to address all the challenges outlines. SocMed Strategy & Budget Plan The Social Media Strategy and the Budget Proposal run hand in hand as the Strategy you choose is dependant on the Budget you have to fund the campaign.

12 12 THE POWER OF SOCIAL MEDIA $ $ $ 3

13 13 Real social media marketing can and should deliver tangible results. We put killer custom content in front of the right customers, build valuable relationships, and amplify the return on your marketing dollars. Our stand-alone combination of savvy social media management and powerful technology protects and grows your online reputation so you can get more customers through your doors and keep them coming back. We re not surface-level types. We like to dive in, rip stuff apart and map out all the minute connections that makes a campaign work. That s the secret behind the world s most effective engagement data-fueled strategy. 14,000,000 ACTIVE AUSTRALIAN USERS (STEADY) 13,800,000 MONTHLY ACTIVE AUSTRALIAN USERS WORDPRESS.COM 5,700,000 ACTIVE AUSTRALIAN USERS 5,000,000 MONTHLY ACTIVE AUSTRALIAN USERS 2,791,300 ACTIVE AUSTRALIAN USERS 60,000 MONTHLY ACTIVE AUSTRALIAN USERS

14 14 SERVICE PRICE LIST ENTRY LEVEL ENAGAGEMENT SOCIAL ENGAGEMENT REPUTATION ENGAGEMENT $2500 $3500 $4500 per month per month per month Entry Level Engagement is designed to help a client enter the social stratasphere and help to build their brand in the right circles. Includes: Facebook Instagram Social Engagement is designed to help a client enter the next level of the social stratasphere and help to build their brand in the right circles with a stronger PR focus. Includes: Facebook Twitter Instagram Google+ Reputation Engagement is designed to help a client enter the next level of the social stratosphere and help to build their brand in the right circles with targeted PR and Marketing campaigns. Includes: Facebook Twitter Instagram Google+ Bcr8ive Media will manage your social media pages to help grow your business and reach your targeted audience in an interactive and informative way. We will help develop and manage your page to be leaders in the social media market.

15 15 GOLD CORPORATE ENTERPRISE $2500 $3500 $4500 per month per month per month Social Media Strategy Average growth per month 5%-10% 10%15% 15%+ Content Creation 5 / Week 8 / Week 14 / Week Brand Monitoring Boosted ads $400 $400 Spam Filtering + Respond to Inbox Messages Community Engagement Weekend Monitoring - spam, comments & replies Creation of Interactive Content Weekly Contact 30min with Client to confirm week s direction Video Cr8ive Campaign [15-20 sec branded video content] x 1 Social Media Contest Management Social Media Surveys Cost of 3rd party software paid by client (~$200 a month) Cost of 3rd party software paid by client (~$200 a month) Custom Watermarked Images Consultation and Reporting: All programs include monthly Success Tracking Reports. The reports will outline all the activities carried out for the campaign. The campaign will be tweaked and altered as per client requirements. Guarantees: While we will guarantee that your business will be given 200% of our time we don t have the magic pill to guarantee projection volumes for growth.

16 16 CAMPAIGN PROCESS Service Agreement Bcr8ive Media will sign a Service Agreement before service initiation. Analyze & Filter Out List Of Keywords Very in-depth keyword research process with a proprietary set of criteria to make optimal words. Content Promotion Prominent articles, posts and press releases need to be formally approved by the client before publishing. Plan & Timeline A campaign activity plan and timeline schedule will be prepared before service initiation. Content Creation Information With all of this information now gathered for your foundation, it s time to start actually creating your content. Campaign Measure All programs include detailed monthly Success Tracking Reports

17 People will never respond to you more positively than when you seek to make your impact felt at the human level. Cendrine Marrouat

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