Foresight Factory is a consumer analytics company, specialising in trends.

Transcription

1 Introducing 1

2 Foresight Factory is a consumer analytics company, specialising in trends. We blend data to predict and size commercial opportunity and have partnered with our clients over 20 years to help them be truly customer centric in their decision-making. Our expertise is understanding what consumers worldwide want now and in the future and translating this into recommendations for brand management, product development, loyalty, customer service delivery and other key touch points on the consumer journey. 2

3 How we help companies The key benefits of working with us: Driven by Data Our trends are informed by our own proprietary data and range of other key inputs. We survey 50,000 consumers globally, three to four times a year. Global We have over 500 trendspotters in over 80 markets. So we re global and have great Global trends and insights. Transparent All our trends and data is available to interrogate and download. Our trends are evidence-based and have longevity. Used to make decisions not just to observe. A proper partnership We work with you to answer specific questions and focus on trends most relevant to any brand. You get real people and real-time support - acting as an extension of your team. Powerful platform FFonline is a constantly updated digital experience that holds all our trends, data and innovations, but is still easy to curate to your needs. Audience analysis We are experienced in audience analysis - we are happy to share our codebook to show just how many we can apply. 3

4 How FF helps agencies win 1 We save you time so you can focus on doing what you do best 2 Gain expertise on your clients sectors, quickly! 3 Up your pitch game with unique insights and fresh perspectives 4 Be the first to spot new opportunities to bring to your clients 5 Quantify trends to recommend action based on facts 4

5 Access to FFonline Instant access to a wealth of information: Macro consumer trends & future sector trends Exclusive consumer data across 25 global markets Other robust data sources & economic analysis Innovation case studies & commercial examples of trends in action Dive into content, evidence and inspiration across audience groups, consumption themes and industry verticals. 24/7 access to inspiring new trends, innovations and data 5

6 Predictive Frameworks Powered by Trends What we do Why we do it What we will do next Cashless Society Pop Radical Brief Encounters Story Seekers Pursuit of Real Unique Belonging.THNG Casual Connectivity Computers Learn Human Maximising Behaviour The Leisure Upgrade The Networked Family Murdered by Modernity The Indulgence Equation The Death of Risk Branding Bypass The 5 Star Consumer The Me Me World 6

7 50,000 Global consumers Foresight Factory s Global Analytics FF s proprietary consumer data Cut by 200 different demographic customer segment and sector breaks 3,000 innovations 70 universal trends 200 sector trends 7

8 500 Trendspotters in 80 markets Local market trend evaluation Interview target consumers Video interviews Test concepts with local audiences Store visits & city maps Track a day in the life of your target consumer Latest local innovations Local expert interviews Foresight Factory s Global Analytics FF s global trendspotter coverage 8

9 All trends Priority trends: for my market, my consumer, my challenge Implications for... Branding & positioning Segmenting & targeting Competitive intelligence Innovation & product marketing Customer engagement Make your brand values align to consumer interest in the future Refine your customer-centric solutions via appropriate channels Strengthen your unique position & GTM strategy Gain market share with consumers ready to adopt new concepts & technologies Inspire customers to interact via all touchpoints & remain brand loyal 9

10 FFonline sector hubs Access 20 different sector hubs for trends applied to industry verticals. macro trends impacting each sector emerging sector trends latest and best industry case studies Get a head start by looking at adjacent, first mover categories 10

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12 Custom support: tailored reports prepared for you When it comes to pitch time, ask us to add extra layers of insight with tailored analysis of trends and consumer data around your specific challenge or hypothesis Questions to ask us 1. Which trends should your client act on and how? 2. How do you market to specific audiences, segments or regions? How do people behave? What are their aspirations and passions? 3. How does the target audience shop in the client s category? 4. What are the gaps in the client s offer? Where are the growth opportunities? 5. How are other brands responding to similar challenges? 12

13 Custom support: tailored reports prepared for you Using a pot of consultancy hours, ask FF analysts to add extra layers of insight with tailored analysis of trends and data around your specific challenge or hypothesis. Questions to ask us 1. Which trends should you be acting on and how? How do these macro trends impact my categories? 2. Where are there trend gaps in your range? Where are the growth opportunities? 3. How are other brands responding to similar challenges? 4. How do you engage specific audiences or segments? How do people behave? What are their aspirations and passions? 5. How do people shop, today and tomorrow? 13

14 Cost breakdown: FFonline costs & consultancy hours Activity Discount level % Number of user licenses Costs pre-discount FFonline access 15 5 $16,500 FFonline access 15 8 $20,250 FFonline access $25,500 FFonline access $36,000 FFonline access 15 Unlimited $60,000 Consultancy hours n/a 40 $

15 Cost breakdown: Pitch & spotter costs Activity Discount level % Outputs & deliverables Pitch support basic level 10 Pitch support advanced level hours unlimited access to FFonline & 1 tailored board of curated trends, data, innovations 1 week access to FFonline, tailored board of curated trends, customized deck of data analysis & presentation deck Costs prediscount $1,500 $4,000 FFonline access subsequent to pitch activity if sub taken within 3 months of pitch activity User licenses $25,500 Average per spotter per market basic brief (powerpoint outputs) 10 TBD number of spotters $825 Average per spotter per market advanced brief (use of apps/video and on location/interactive) 10 TBD number of spotters $1,275 15

16 Introducing 16