Harness the Power of Pinterest

Transcription

1 Harness the Power of Pinterest The Cutting Edge Marketing Technique That Offers Big Payoffs Discover How to Join an Elite Band of Marketers Already Enjoying a Rich Harvest of Targeted Traffic From This Explosive Social Site Click here to grab your copy!

2 YOUR RIGHTS: This ebook is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This ebook is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher s express permission. The publisher retains full copyrights to this ebook. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this ebook and to ensure that the information provided is free from errors, however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this ebook is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this ebook. Any product, website, and company names mentioned in this report are the trademarks or copyright property of their respective owners. The author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website and company names sponsor, endorse or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this ebook may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product / service mentioned in this ebook. However the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. Page 2 of 14

3 Table of Contents to Explode Your Business Marketing Efforts... 4 Pinterest How it Differs From Other Social Networks... 5 Why People Love Pinterest... 6 Demographic Data for Marketers... 7 Who Benefits the Most from Pinterest?... 8 How Pinterest Helps with Content Marketing... 9 Why Start Pinning Today? The Importance of Followers Getting Started with Pinterest Page 3 of 14

4 Harness the Power of Pinterest to Explode Your Business Marketing Efforts Pinterest has been taking the Internet world by storm, totally changing the definition of a social network. More like digital scrap booking, Pinterest provides users with a virtual pin board where they can like or pin images of things they are interested in, allowing them to come back to them later. While the site offers a lot of fun, many people still are unsure whether they should take this website seriously. However, you only need look at the explosion in unique visitors to see the promise that Pinterest has to offer to those interested in marketing. It gives users a whole new experience when they engage with content online. Ben Silbermann, the website s founder, creating the platform to allow consumers to easily list, curate and share their favorite things on the web. Since so many consumers are using it to inspire huge projects in their life, it offers a golden egg to Internet marketers today. If you re not currently using Pinterest as a part of your online business Page 4 of 14

5 marketing efforts, it s time to learn more about this website and how it can help you explode your business. Pinterest How it Differs From Other Social Networks What makes Pinterest so different from all the other social networks available today? Why does it stand out? Pinterest does the same thing for curating inspiration that Google did in the past for information organization. While other social networking sites allow users to stream status updates in real time, Pinterest inspires its users to pin items without any media or paid advertising, offer purely organic engagement on the site. Also, Pinterest is able to tie into all of the big social trends online today, including browser plugins, image sharing, visual self expression, mobile, curation and even tagging. Not only does Pinterest have the ability to easily increase brand presence, it can also help to build community, tapping into those who Page 5 of 14

6 are passionate about expressing themselves and finding inspiration. This allows people to share their most important inspirations, ideas and events, which allow marketers the benefit of making emotional connections with those using Pinterest. Why People Love Pinterest Pinterest s success is actually due to a few certain features that are actually quite simple. This includes a special pin it button that can be used on websites, a browser bookmarklet as well as a mobile app. The website is also very successful because the team of developers took great care when cultivating the audience for the site. Originally, this site was only available for interior design and home improvement bloggers, leading to a focus on the lifestyle of users. Also, you have to have an invite to get involved in Pinterest, meaning you probably need a friend to refer you to the site. Developers assume that friends will have many interests in common, offering context for users that search through the website network. With these different factors, a unique social network has been created. The website brings an amazingly unique audience that offers much to Page 6 of 14

7 many different brands and businesses today, making it not only well loved by users, but well loved by marketers as well. Demographic Data for Marketers Any marketer interested in Pinterest marketing and all it has to offer must understand the Pinterest demographic data. Here is a look at some of the important demographic data that will convince you how important Pinterest is to your marketing efforts. First, you may be wondering how many people are visiting the website. Millions of users are members of this website and recent statistics showed that about 2 million unique visitors were using the site each day. Even more interesting was the data showing that most visitors are spending more than 14 minutes on the site each day. Since that time, Pinterest has been drawing even more visitors for longer periods of time, showing that it may have the growth needed to be a serious competitor to Facebook in the future. The huge growth definitely shows marketers that this is a network that should not be taken lightly. Page 7 of 14

8 Pinterest user demographics tilt heavily towards women, although women are not the only users of the website. However, women between the ages of are the biggest group of users. This demographic is the sweet spot of demographics for many brands today, which means it makes sense for the social media marketing plans of many marketers today. Statistics show that a high percentage of users have at least some college and fall in the middle class financial range. Who Benefits the Most from Pinterest? Brands that currently have e-commerce sites are going to reap the biggest benefits from Pinterest, since they want to push products that can be purchased on their websites. The great thing about Pinterest is that it allows users to include the cost of the item shown in a pin, making Pinterest searches more effective. Users looking for Gifts can choose price ranges when browsing for gifts. Of course, while brands with e-commerce sites will definitely benefit from all Pinterest has to offer, there are other great benefits as well. Marketers who want to use content marketing to increase their search Page 8 of 14

9 results will also reap great benefits from using Pinterest. Keep in mind, you must have relevant content if you re going to use Pinterest effectively. Content is not created on Pinterest, but the website is used to categorize and curate content. How Pinterest Helps with Content Marketing How can Pinterest help you with content marketing, improving your search results? First, realize that Pinterest offers linkable image assets. Every pin on Pinterest is actually a link. When that pin, or link, is pinned, it shows up within Google s search results. This means that having pins to your website pages can easily help boost your search results. What can you do to make the most of these link-able image assets? Start by adding the pin button to your website. In fact, it s a good idea to have the button on the website for each product you offer. You also must ensure that your pin descriptions make use of the right tags and your boards and pins must use titles that use keywords that are relevant to your website. Page 9 of 14

10 Pinterest can be a great asset if you are trying to drive traffic to your website. In fact, for bit e-commerce website Etsy, it happens to be the top driver of the site s current referral traffic. Every pin links back to its source, meaning it offers your website advertising free advertising. There are very few other places where you can enjoy top advertising for free. Why Start Pinning Today? Many small businesses are starting to see how valuable Pinterest can be. For example, many graphic artists, fashion designers, photographers and other visual artists are able to showcase their work with storyboards on Pinterest. They can get creative, showing off their portfolios that can be shared among users on the website. Others are using Pinterest for market research. See what products are constantly being repined on Pinterest. Find out what colors really draw users. Become inspired when developing new products for your business. Keep track of the interests of users to determine what is popular and marketable at the time. Other businesses are finding Pinterest an invaluable tool for pushing traffic to their website. E-commerce sites benefit from having products posted. Bloggers benefit from having blogs posted on Pinterest and shared again and again. Even affiliate marketers can use the power of Page 10 of 14

11 Pinterest to provide a driving force behind their affiliate marketing efforts, boosting their earning potential quickly. What have other business owners accomplished with Pinterest? Some websites bring in more traffic from Pinterest than they do from Facebook now. That should grab your attention, since Facebook has recently been dominating in social media marketing. Pinterest is now competing with Facebook, offering you a valuable resource. Bloggers have increased subscribers with Pinterest, bringing in thousands of new subscribers within a few months time. Retailers are reporting an increase in social traffic in the double digits. It is becoming apparent that Pinterest definitely offers value to many different businesses that want to be on the cutting edge of social media marketing today. The Importance of Followers Now that you understand why using Pinterest is such an excellent marketing option, it s important to understand how important followers are when you begin using Pinterest. Once you set up your Pinterest account, you do not need a huge amount of followers to Page 11 of 14

12 begin getting some great exposure. However, the more exposure you get, the better your marketing efforts will pay off. After all, you want to make the most of Pinterest so you can literally explode your marketing efforts. One key thing to remember is to always share good content. Sharing great content, whether it s your content or someone else s, will help you to increase your followers on Pinterest. When people notice that you are always pinning great content, they ll want to keep checking out what you re pinning. Why do you want followers? When they like what you pin, they are more likely to repin those images that you pin. As more people begin repinning those images, your images will start showing up in Pinterest s Popular section. This makes your content show up to even more people, increasing your likelihood of gaining even more followers. As you increase followers and the popularity of your pins, you can increase the traffic you generate with Pinterest as well. Following others also can help you increase your followers. Make sure you are following plenty of people and a good portion of them will follow you back. Continually following new people is important, since this will help you to continually add more followers, increasing the effectiveness of your Pinterest marketing campaign. Page 12 of 14

13 Getting Started with Pinterest Getting started with Pinterest is as simple as creating a new account. If you re new to the site, you simply need to click the Join Now button. You ll be taken to a page asking you to click a few things you like. This helps the system to locate boards that may interest you right away. Pinterest offers endless opportunities to those interested in social media marketing. It is currently exploding and expected to continue growing. It offers a way to increase website traffic; market your products, market affiliate products and so much more. However, it is essential that you learn how to set up your profile, how to create pinboards and pins and how to make the most out of all this website has to offer you. Not only do you need to learn everything you can about Pinterest, get your account set up and work on getting followers, but you also need to start getting your website Pinterest ready. You need to learn about pinning SEO techniques and tips for creating fantastic pins. It s essential to learn about all the moneymaking opportunities Pinterest offers. Once you get started with Pinterest marketing, you will want to learn about advanced techniques that can increase the benefits you enjoy. Page 13 of 14

14 Don t allow the huge potential that Pinterest offers pass you by. You may not know where to begin today, but you can learn everything you need to know about Pinterest marketing. Taking the time to learn everything you possibly can about Pinterest and how to take advantage of its huge potential can get you started. Pinterest has so much to offer you and you begin mastering Pinterest marketing today. With our Pinterest marketing manual, you can learn top secrets and strategies that will help you begin establishing your business presence on Pinterest. Learn more about Pinterest demographics and other statistics. Find out why it s such an incredible marketing tool. Use our guide to successfully start your own Pinterest marketing campaign. Pinterest is a powerful force in social media today. Are you going to let this opportunity pass you by or are you going to start learning what you need to know to let Pinterest help you explode your business marketing efforts? Discover How to Join an Elite Band of Marketers Already Enjoying a Rich Harvest of Targeted Traffic From This Explosive Social Site Click here to grab your copy! Page 14 of 14