Where Digital Travel Leaders Connect

Transcription

1 AGENDA

2 Where Digital Travel Leaders Connect Invitation Only l A True VIP Experience l Personalised Networkin Kenny Jacobs, CMO, Ryan Air Katri Harra-Salonen, Chief Digital Officer, Finnair Velit Dundar, Director, Digital Acquisition, Carlson Rezidor Hotel Group Aubrey Tiedt, Chief Customer Officer, Alitalia Dan Reed, Senior Director, Global Merchandising, Brand Expedia, Expedia Richard Singer, President, Europe, Travelzoo Sebastian Riedle, Senior Director, Online Sales, Lufthansa Mike Hoyles, Director, Global ecommerce, Marketing, Four Seasons Hotels and Resorts Jonas Rönnkvist, Director Business Development and Strategy, Consumer IT, Volvo Car Group John-Lee Saez, Regional Director France, Spain, Austria and Benelux, KAYAK Carles Saniger, Global Deputy Director of E-Commerce, E-Distribution & CRM, Barceló Hotels & Resorts Luca Pronzati, Chief Strategic Officer, MSC Cruises Dan Cooper, Head, Digital EAME, Hyatt Julien Lechat, Director, e-acquisitions, Air France Elliot Antrobus-Holder, Group Head of Digital Product, TUI Lisa Farrar, Managing Director, GSD, Nordic Choice Hotels Samuel Lacarta, Digital Marketing Director, Vueling Airlines Tess Mattisson, Director, European Marketing, Choice Hotels Tero Valkiala, Head, Digital, Finnair Paul Lyngby-Trow, Head of UX & Design, Travel Republic Kerem Kiziltunc, Senior Vice President IT, Customer Solutions, Turkish Airlines Dirk Ebbighausen AVP, Online Sales & Digital Transformation, Luxair Pernilla Edelsvard, Head of Digital, SAS

3 20:00 THE EVENING BEFORE 15 th November :00 Networking Nightcap AGENDA DAY ONE 16 th November :45 Registration, Networking & Coffee 09:00 Welcome & Orientation Susie Benaim, Content Director, Digital Travel Connect This session briefs all participants on how to get maximum value from the interactive formats and meetings throughout the day. Icebreaker Networking Session & Speed Business Card-Swap 09:15 Chairperson s Opening Remarks 09:25 How to create stronger customer connections to truly gain ownership of the online travel value chain and increase conversions Mike Hoyles, Director, Global ecommerce, Marketing, Four Seasons Hotels and Resorts 09:55 Fireside Chat: Vendor spot Speaker Required: Bellwether Partner and Client 10:25 OUT OF INDUSTRY PRESENTATION: How to use digital to create the ultimate customer experience- Inside the mind of a digital pioneer - Connected cars effect on traditional automotive business models - Automotive manufacturers moving from OEM to Consumer brand - How to attract customers in a digital world to explore Volvo as their next car Jonas Rönnkvist, Director Business Development and Strategy, Consumer IT, Volvo Car Group 11:05 Networking refreshment break 11:25 Interactive Workshop How can effective personalisation enable you to better respond to customer needs, strengthen customer loyalty and drive online revenue? 12:00 Session leader: Dan Reed, Senior Director, Global Merchandising, Brand Expedia, Expedia 12:30 Networking Lunch - Feed your brain and your contact book 13:30 Experience Sharing Roundtables: Lessons Learnt? You don't learn to walk by following rules. You learn by doing, and by falling over. - Richard Branson The only real mistake is the one from which we learn nothing. Many times what we perceive as an error or failure is actually a gift. And

4 eventually we find that lessons learned from that discouraging experience prove to be of great worth. This highly interactive session is designed so that we can all learn from each others mistakes! You will hear the lessons learnt by your peers so that you can avoid making the same (sometimes costly) mistakes, take short cuts to big wins, and together drive the industry forward onto greater heights. In small discussion groups we encourage you to share stories about the things you have achieved in your business through mistakes or accidents. Speakers Required: Heads of ecommerce From Top Hotels, Airlines, Cruises, Metas, and OTAs Leading Each table Customer Acquisition vs the. Customer Experience- Julien Lechat, Director, e- Acquisitions, Air France Optimising mobile- Sebastian Riedle, Senior Director, Online Sales, Lufthansa Personalisation Dirk Ebbighausen AVP, Online Sales & Digital Transformation, Luxair Creating the True Omni- Channel Experience- Lisa Farrar, Managing Director, GSD, Nordic Choice Hotels Programmatic Marketing- Velit Dundar, Director, Digital Acquisition, Carlson Rezidor Hotel Group Data Utilisation- John-Lee Saez, Regional Director France, Spain, Austria and Benelux, KAYAK 14:20 Case Study Interactive Creating an ecosystem that caters and allows for digital transformation- what does it take to succeed? Session leader: Elliot Antrobus-Holder, Group Head of Digital Product, TUI 14:55 15:30 Afternoon Re-Invigoration Wake-up your mind and body to maintain focus through the afternoon 15:40 Experience Sharing Roundtables: Round 2 Chatham House Rules apply. Champagne will be served during Round 2 of the Think Tanks 16:30 Oxford Style Debate: Social media has no place in revenue generation, only for brand engagement Against: John-Lee Saez, Regional Director France, Spain, Austria and Benelux, KAYAK Against: Mike Hoyles, Director, Global ecommerce, Marketing, Four Seasons Hotels and Resorts For: Dan Cooper, Head, Digital EAME, Hyatt For: Paul Lyngby-Trow, Head of UX & Design, Travel Republic 17:00 Chairperson s Closing Remarks 17:10 Digital Travel Connect Networking Reception 19:30 Connect over Dinner Guest will be treated to a sumptuous dinner

5 AGENDA DAY TWO 14 th September 2016 Sopwell House, St. Albans AGENDA DAY TWO 17 th November :20 Networking and Coffee 8:50 Chairperson s Welcome 9:00 DISCUSSION PANEL: Direct vs OTAs What will travel distribution look like in 2020? Kenny Jacobs, CMO, Ryan Air Sebastian Riedle, Senior Director, Online Sales, Lufthansa Carles Saniger, Global Deputy Director of E-Commerce, E-Distribution & CRM, Barceló Hotels & Resorts 9:30 Fireside Chat: vendor 10:00 DISCUSSION PANEL: How can you bullet proof your business model to survive and thrive in the age of digital disrupters? Katri Harra-Salonen, Chief Digital Officer, Finnair Lisa Farrar, Managing Director, GSD, Nordic Choice Hotels Richard Singer, President, Europe, Travelzoo 10:30 with with Digital Travel Connect Invitation Only l A True VIP Experience l Personalised Networking Case Study Interactive How can effective user testing provide the insight you need to create the ultimate digital customer experience? 11:10 with with Session leader: Pernilla Edelsvard, Head of Digital, SAS 11:50 Interactive Think Tanks Round 3 Taking the form of an open roundtable discussion each think tank takes a key area of multichannel as its topic. Discussion will be facilitated, but the emphasis is on making this an interactive session grouping participants around their priority topic areas which will allow for experience sharing and brainstorming. The agenda of each Think Tank will be determined by your needs and challenges. All 6 think tanks run concurrently for 40 minutes. Each one is limited to 12 people. After 40 minutes participants will move to a different roundtable. Attendees select preferred topics on registration. By the end of this session everyone will have participated in 2 different Think Tanks. Chatham House Rules apply. Customer Acquisition vs the. Customer Experience Julien Lechat, Director, e- Acquisitions, Air France Optimising Mobile Sebastian Riedle, Senior Director, Online Sales, Lufthansa Personalisation Dirk Ebbighausen AVP, Online Sales & Digital Transformation, Luxair Creating the True Omni- Channel Experience Lisa Farrar, Managing Director, GSD, Nordic Choice Hotels Programmatic Marketing Dan Reed, Senior Director, Global Merchandising, Brand Expedia, Expedia Data Utilisation Kerem Kiziltunc, Senior Vice President IT, Customer Solutions, Turkish Airlines 12:30 Interactive Think Tanks Round 4

6 13:10 Networking Lunch - Feed your brain and your contact book 14:10 Interactive Workshop 14:35 How to create an agile organisation than caters for the digitised customer? Session leaders: Tess Mattisson, Director, European Marketing, Choice Hotels & Luca Pronzati, Chief Strategic Officer, MSC Cruises 15:10 Panel Discussion: How to integrate and align the mobile and desktop experience to drive customer engagement Velit Dundar, Director, Digital Acquisition, Carlson Rezidor Hotel Group Tero Valkiala, Head of Digital, Finnair Samuel Lacarta, Digital Marketing Director, Vueling Airlines 15:50 Closing Keynote: The traveller of the future How to get into the mind of the Millennial Aubrey Tiedt, Chief Customer Officer, Alitalia 16:20 Chairperson s Closing Remarks 16:30 End of Day 2 - Last minute tip: Before you snap into action with the mass of information and inspiration you ve gained over these 2 intense days, take a moment to reflect and relax in the Spa you ll thank us later.