1. Spending Steps Up While Consumers Want A Deal 2. Dynamic & Diverse Channel Shopping Trend 3. - How Do Consumers Shop Your Category?

Transcription

1

2 Topics of Today 1. Spending Steps Up While Consumers Want A Deal 2. Dynamic & Diverse Channel Shopping Trend 3. - How Do Consumers Shop Your Category?

3 乘著 iconsumer 的翅膀 Spending Steps Up While Consumers Want A Deal David Shang Kuan(Commercial Director of Kantar Worldpanel Taiwan)

4 Photo: Chinatimes Photo: udn.com People steam at leisure Crowded shoppers 4

5 Consumption driving forces Three trends you must deal better

6 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sept-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar FMCG Spending $NT$MM Source: Worldpanel Taiwan TRADING DOWN FROM OUT OF HOME DURING RECESSION SENSIBLE RECOVERY DUE TO LOWER UMPLOYMENT & DOMESTIC NEEDS HELPS HOME CONSUMPTION Financial Crisis Stock market rebound Disposable income up Taiwan Consumer Confidence Index Taiwan Employment Rate% CCI source: The Research Center For Taiwan Economic Development, National Central University Unemployment Rate source: Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan)

7 HOW: More shopping trips in both family and individual needs Tier upgrade overrides price up impact WHAT: Beauty, Health, Convenience WHO: Young Family Middle & Lower income outpaced higher income

8 52 w/e 22 Mar w/e 19 Apr w/e 17 May w/e 14 Jun w/e 12 Jul w/e 16 Aug w/e 13 Sep w/e 11 Oct w/e 08 Nov w/e 06 Dec w/e 03 Jan w/e 31 Jan w/e 28 Feb w/e 28 Mar w/e 25 Apr w/e 23 May w/e 20 Jun w/e 18 Jul w/e 15 Aug w/e 12 Sep w/e 10 Oct w/e 07 Nov w/e 05 Dec w/e 02 Jan w/e 30 Jan w/e 27 Feb w/e 27 Mar 11 REDUCE USAGE MOMENTUM INCREASED WITH SHOPPING TRIPS, MORE IMPULSE, MORE BROWSING A->A+ TRADE UP TO PREMIUM IN MOST SECTORS OVERRIDES PRICE UP IMPACT Consumer behavior change YOY Shopping Frequency # Unit per Trip June 09 the lowest period as base time index 100 Price per Unit Source: Worldpanel Taiwan, FMCG by 2500 household panel

9 Spending per Buyer Growth YOY 120 FROZEN MEAL Easy meal to address life style of convenience HEALTH SUPPLEMENT Growth fits in each age functional benefits: Beauty and energy boost for the middle age; Joint-protect for the elders. 110 Dry Food 100 BABY PRODUCTS Subject to low birth rate in spite of the increasing indulgence Household care Liquid Dairy Beverage PERSONAL CARE High tier e.g. derma and more sophisticated usage on facial moisturizer e.g. BB cream. White space for hair conditioner / treatment / coloring Purchase Occasion Growth YOY Source: Worldpanel Taiwan, MAT 2011Q1 YOY FMCG tracked by household panel, Baby products by baby panel

10 How do Consumers Spend their Increased Expenditure?

11 1. Looking for better deal THINKING: SMART PROMOTION 11

12 consumers resumed spending and hiked over the previous high planned until promotion period, also a favorable time to maximize spending Counter skincare Avg Spending NT$ 7935 val% of promotion period in a year Difference between: $1412 in normal days; $2270 in promotion season (packed up with stretched usage) Source: Worldpanel Taiwan Beauty, Skincare Counter Brands by 3000 ladies Promotion periods = Mothers Day (P4-P6) + Anniversary (P10-P13)

13 premium defined the trend upgrade trend also being stimulated by under-the-line activities hair care Premium Tier Sales% 42 % of promotion sales within premium tier Chicken or egg: 60% promotion perceivers are trial buyers. MAT08Q1 MAT09Q1 MAT10Q1 MAT11Q1 MAT08Q1 MAT09Q1 MAT10Q1 MAT11Q1 Source: Worldpanel Taiwan Beauty, Shampoo+ Hair Conditioner by 4000 ladies Promotion = Consumer perceived promotion

14 Taking advantage of promotion occasion - not only pushing volume, but also a chance to upgrade buyers. THINKING: Product portfolio to reach maximum penetration

15 2. Expandable purchase THINKING: PULL OR PUSH 15

16 NOT GOING BACK TO NORMAL More impulse drinking occasion while accompanied with more volume consumed RTD Tea, Volume ML per trip Q3 10Q4 11 Feb Q2 09Q3 09Q4 09Q1 10Q Source: Worldpanel Taiwan Beverage, RTD Tea by 4800 individuals Time by Moving Annual base 10Q2 During recession the impulse purchase cut down (conservative) Buying Occasions (in million)

17 Impulse!! + -> expandability Occasion% 39.5% 7.8% 8.6% 1.0% Growth% +7% -7% +44% -15% Source: Worldpanel Taiwan Beverage, beverage by 4800 individuals top 2 brands ( 茶裏王 & 御茶園 ) in ML RTD tea market

18 Axis Title Actual Case : COFFEE If purchase size goes up by 100%, the consumption rate will go up by 68% % % % % y = x R 2 = Linear (Diff consumption) % % % % % % 0.00% % % 0.00% % % % % % % % % % Axis Title

19 Trip loading encouraged faster consumption, as long as not delayed next purchase. THINKING: what else applied? Health drink, Moist Mask, Snacks, Oral etc. Engage consumers to better treat themselves

20 3. New Initiatives works THINK: BLUE OCEAN OF SHOPPER COMPETITION?

21 Spending per trip Growth YOY Among increased traffics. no. of retailers shopped increased to # Direct Sales 115 More shopping trips spared to Internet, Pharm, PX, CVS, Dpt, PCS PCS 110 Internet 105 Traditional Hypermarket CVS TV order PX Super Department Store Pharmacy Bubble size = value share% Purchase Traffics Growth YOY Source: Worldpanel Taiwan, FMCG by 2500 household panel, MAT 2011Q1 YOY

22 Shopping around for deal and also for pleasure! Liberty times 7 Eleven To support retailers out of red sea: Category growth & bringing in shoppers

23 52 w/e 22 Feb w/e 22 Mar w/e 19 Apr w/e 17 May w/e 14 Jun w/e 12 Jul w/e 16 Aug w/e 13 Sep w/e 11 Oct 09 Mini pack brought females to Sparkling Drinks, in convenience store Sparkling Drinks in CVS Shopping occasions Mini Coke Launched Female Buyer % for Mini Coke in CVS 67% Male 33% 0 Source: Worldpanel Taiwan Beverage, RTD Tea by 4800 individuals 23

24 Four-herbs revamped the demand of wellness for the younger. Bringing new buyers from chinese herb stores Beauty Drink (incl. Berry, 4 herbs, Bird s Nest etc) Buying Occasion by Age Age Age Age Age MAT 09Q1 MAT 09Q2 MAT 09Q MAT 10Q1 MAT 10Q2 MAT 10Q MAT 11Q1 Source: Worldpanel Taiwan Health, 3000 lady individuals 24

25 52 w/e 22 Mar w/e 17 May w/e 12 Jul w/e 13 Sep w/e 08 Nov w/e 03 Jan w/e 28 Feb w/e 25 Apr w/e 20 Jun w/e 15 Aug w/e 10 Oct w/e 05 Dec w/e 30 Jan w/e 27 Mar 11 Wet Wipe extended usage for adult. Wet wipe Shopping occasions No kids family Family with Kids

26 New initiatives to renovate product life cycle, and to support retailers with category growth (instead of EDLP)

27 Key Take-away 1. Trading up and stretched usage is the opportunity. Justify product portfolio 2. New initiatives to drive category growth. Innovation 3. Leverage the promotion occasion to reach the trial buyer. Loading up can encourage consumption. Smart Promotion 27

28 28

29 乘著 iconsumer 的翅膀 Dynamic & Diverse Channel Shopping Trend Yvonne Wang(General Manager of Kantar Worldpanel Taiwan)

30

31

32

33

34 Bigger Share for Modern Trade Taiwan 82 Malaysia 66 Korea 57 China Thailand Phili. 27 VN 20

35 Modern Trade Share Comparison Taiwan 82 UK Netherland French German

36 Top 3 distributors accounted for more than 50% or even 70% share in developed countries in Europe UK Netherlands France Germany

37 Highly scattered and competitive Top 3 distributors in Taiwan only accounted for 30% share RT Mart Carrefour PX Mart TW UK Netherlands France Germany

38 With more then 2.3 billion population in a small island Highly scattered but competitive channel environment What kind of consumers are made of? What channels are those cannot be missed?

39 PX Mart 7-Eleven Carrefour Group Family Mart Watsons RT Group Costco Hi-Life A. Mart Wellcome Shopping channel highly overlapped Top10Penetration (47% val.) In average, consumers purchasing FMCG in 5 Key Accounts

40 How about the repertoire size within Top 10 Hyper and Super in TW? 3.3 Key Accounts in average. 22 % 30 % 21 % 11 % 11 % 6 % 1 store 2 stores 3 stores 4 stores 5 stores 6 stores and above

41 Who purchase FMCG in so many different Key Accounts? 11 % 22 % 30 % 21 % 11 % 6 % Shopaholic Great Taipei Great Area Age under 35 High Income 3-5 People HH With Kids 1 KA 2 KAs 3 KAs 4 KAs 5 KAs 6 KAs above

42 Why shop FMCG in so many different stores? Check up DM!see which shop has the discount on the product I need and go for it. Something rare or special that cannot be found in other stores,such as Japanese seasoning in Matsusei PX-Mart is nearby and convenient, got smaller packsize with good deal Membership points collection can exchange discounts when shopping RT-Mart has a Comfortable Environment, nice smell of fresh bread, will take kids for shopping Will go get milk from 7-11 if needed in urgent for making coffee Will shop in Costco for things that last longer because of its big packsize with cheap price

43 Who shops FMCG in only 1 store? Loyal Group Countryside Age above 50 Lower household income Young/Old single couple 1-2 members small family 6.2% 2.1% 1.6% 11 % its close to home and convenient Its cheaper and often with promotion activities I didn t like the small supermarket nearby, I prefer the neat layout in PX-Mart which helps me easier to find what I want Carrefour is closer with almost everything I need 22 % 30 % 21 % 11 % 6 % 1 store 2 stores 3 storess 4 stores 5 stores 6 stores and above

44 Shoppers shop around Key retailers own its unique strengths Multiple Key Account Strategies

45 Top 10 Key Retailers Sales Value Share TTL FMCG (Home Panel) Skincare (Lady Panel) Infant (Baby Panel) MAT10Q1 MAT11Q1 寶雅精品百貨頂好超市全家便利屈臣氏愛買統一超商好市多大潤發家樂福全聯福利中心 MAT10Q1 MAT11Q1 中友百貨太平洋百貨漢神百貨雅芳寶雅精品百貨康是美 SOGO 百貨遠東百貨屈臣氏新光三越 MAT10Q1 MAT11Q1 Pchome 宜兒樂. 育子園大潤發營養銀行全聯福利中心佑全保健藥妝家樂福好市多啄木鳥丁丁 38.1% 39.5% 20.3%

46 Convenient Innovative Membership Unique Neighboring DM Discount Quality Value Saving Spacious Variety Support your Key Account Evenly

47 Penetration 38% (about 3 million households) Categories with High Loyalty Fresh Milk 4th in Value Share Liquid Yogurt 6 Store (by end 2011 with 8 stores) Frozen Foods Toilet Paper Higher income shoppers Laundry American style Profit Concern Unique for Retailer Premium Products Selected brands Big packsize Great price

48

49

50 7-ELEVEN Multi-Serve Purchase Buyer Base Spending RTD Tea: Extra demand Toilet Paper: Channel switching and Stretch usage

51 Increasing demand from 7-11 heavy buyer is the main reason brought up multipack. 7-ELEVN Multi-Pack RTD Tea growth rate 76% 18% Channel Switching 57% Increasing demand Why shop who box of RTD Tea in 7-11? its got discount and makes it cheaper then Hyper! I like this tea anyway, don t mind purchase more during discount, can put in the fridge and drink it anytime, eventually drink more then I used to be wouldn t drink that much without CVS discount I like to drink tea, shop in CVS could also collect points to exchange the promotion gift. Its close by and easy to carry home.

52 WHAT ARE THE KEY TAKEOUT? Consumers shop around retailers each with specialty Multi-channel strategy is essential Set Costco as the channel to promote premium products 7-ELEVEN promote with hyper price Business opportunity is limited with strong categories:enlarge but not erosion the market pie Manufactures need not worry, could consider join competition Limited impact to household FMCG Growth is evenly switching from other channel Yet, it isn t easy to change consumer s channel habits However, determination of 7-ELEVEN will decide whether current channel habit can be break through or not!

53 With fast developing retailers What are the impacts towards the market as well as the consumers? What characters are observed within Taiwan market? Private Label Internet Shopping 53

54 What is the future of Private Label in Taiwan? Is it a threat to Manufacture Brand?

55 The financial crisis was still unable to push up the development of Private Label The importance is only 2% Private Label Penetration 2, % 3, % 5,503 4,804 4, % +11% Average Spending % of PL in total FMCG 2% 2% 1.9%

56 Monopoly retailers bring up the growth of Private Label Private Label Value Share % 2.6% 2.6% 46.3% 35% 32% 30.8% Taiwan South Korea Malaysia UK Netherlands France Germany

57 Only Costco and 7-Eleven Private Label keep growing

58 Low Price is not the only consideration. Brand Image and Emotional Appeal of retailers are more important! 58

59 Low Price is not the only consideration. Building Trust is the smart way! Selected Brand 59

60 WHAT ARE THE KEY TAKEOUTS? What are the future for private label in Taiwan? Will it threaten market brands? Packed retailers as well as average market importance is the barrier for private label Maintain the balance of channel power to avoid monopoly However, opportunities lies in Brand image and client relationship building are the keys to break through current situation Keep monitor future development of 7- Select

61 Present and Future of Internet Shopping?

62 2011 Est. 82% 2010 Penetration of internet in household 48% Household Internet shopping penetration 33% 24% Household Internet shopping for FMCG penetration 3.3% 2% Value Share of total FMCG through Internet Shopping

63 North East Younger Housewife High household income Family with kids or teen Internet Shopping Pioneer Avg yearly spending:ntd17,096 Yearly shopping frequency:15 times Middle to South Housewife age above 50 Middle to low household income 1~2 people small family Follower Avg yearly spending:ntd968 Yearly shopping frequency:2 times Heavy online shopper Medium online shopper Light online shopper Buyer Share Value share Source: Kantar Worldpanel Taiwan, Household panel

64 Why preferred Internet Shopping? Convenience Price Variety Comparable Influencer? Relatives and children Internet rating/comments Purchase potential? Trial on premium items Trial on new product

65 Frozen food RTD drink / food Ladies underwear Feminine care Skincare Everyone go for online shopping However Demand differently by age Health food Oral care Cook related Frozen food Ladies underwear Household cleansing Haircare products Young generation Older family couple Family with kids Change of demanded category No time or physically unavailable to visit stores

66 Big difference in choosing brands through Internet and physical channels Market Top 10 brands accounted lower importance on Internet Fast-growing Categories on Internet Internet Shopping vs. Physical Channel INDEX Average volume per Trip Total FMCG Total FMCG Market Internet Cooked Food Physical Channel Dried Food Instant Food & Drink Health Drink HH Cleansing HH Paper Personal Care $$ Price per Unit

67 Does Internet Shopping affect Physical Channels? Average spending of Internet shoppers in Physical Channel grow together with the market MAT 09Q1 MAT 09Q2 MAT 09Q MAT 10Q1 MAT 10Q2 MAT 10Q3 2010

68 13-Sep Oct-09 8-Nov-09 6-Dec-09 3-Jan Jan Feb Mar Apr May Jun Jul Aug Sep Sep Oct-10 7-Nov-10 5-Dec-10 2-Jan-11 Period 2 Change - Columns Partly switch from other channels But stimulate the additional demand is main growth driver of Online Shopping Physical Channel Buyers Start to shop via Internet Shopping Internet shoppers increase demands on Internet Shopping Switch from other channels Total Switching Shoppers Held Shoppers Won/Lost Source: Kantar Worldpanel Taiwan, Household panel

69 WHAT SHOULD BE ecommerce STRATEGY? High expectation on development of internet shopping Premium products with price promotion encourages upgrade Big packsize fulfill or expand shopping needs Targeting busy(working ladies)and shoppers with issue accessing to stores (mums with babies elder) Limited product online or new launch PR marketing is the king

70 Scattered Retailers with high competition Expand store numbers to maximize sales performance Avoid monopoly to prevent growth of private label Premium product development in COSTCO Everyone go for online shopping, high expectation on future development Capture the chance of product upgrade Online limited edition as well as new product launch PR marketing using internet rating Targeting shoppers ask for convenience Learning from 7-ELEVEN Continue monitor the effectiveness for promoting private label brand image Big pack size is likely to stimulate more demand Family FMCG is likely to switch from other channel, benefit to profit is minor. Should promote products with good quality and higher price.

71 71

72 乘著 iconsumer 的翅膀 -How Do Consumer Shop Your Category Fay Chuang (Account Director of Kantar Worldpanel Taiwan)

73 Life is full of Choices and Decisions

74 Being a Consumer We face many decisions everyday

75 Being a Consumer You have your own thoughts, and I have my own logics. Channel Promotion Brand Vegetarian or not Price tier Package Individual vs. Family

76 Being a Consumer You have your own thoughts, and I have my own logics.

77 I am a consumer, also a marketer How does the shopper Buy my category? (Trade) Sophisticated Consumer! How does the consumer Choose? (Marketing)

78 Not only brand; channel is also applicable Large sample supporting detailed SKU level portfolio insights Flexibility to Filter- In-depth Analysis Actual purchasenot claimed Continuous trackingcan be applied in any category

79 Identify a sequence of purchases of Instant noodle What is the common selection criteria? Extended family Week 1 Week 8 Week 19 Week 27 Week 38 Pack Soy bean paste Uni-President $24 Pack Beef Ve Wong $17 Pack Beef Uni-President $18 Pack Beef Ve Dan $13 Pack Bak kut teh Uni-President $18 Single lady Week 1 Week 8 Week 16 Week 29 Week 35 Pot Beef Wei Lih $45 Cup Kimchi Uni-President $35 Pot Beef Uni-President $53 Pot Beef Ve Wong $50 Pot Sesame oil chicken TTL $58

80 Product Affinity Tree Products with a close tree connection have a strong inter-relationship (interchanging) with each other. Pack Pot/Cup Example

81 After understanding the purchase decision order Exploration 1: Optimize Product Portfolio What should I select for my brand portfolio to satisfy the most decisions and shoppers? Are there growth opportunities for NPD or range extensions?

82 Exploration 1: Optimize Product Portfolio I need 6 Products to make sure I can reach enough buyers Instant Noodle Pack 42% Pot/Cup 58% Beef 20% Non Beef 22% Prepared Meal 26% Non Prepared Meal 32% Meat No Meat Dry Soup Dry Beef Non Beef Beef Non Beef 10% 10% 1% 18% 4% 23% 3% 14% 18% Example

83 Exploration 1: Optimize your portfolio Are there growth opportunities? Total Instant Noodle Pack Pot/Cup Beef Flavor Non-Beef Flavor With Prepared Meal No Prepared Meal With Meat No Meat Dried Noodle Noodle Soup Dry Noodle The Manufacturer does not cover this decision so needs a new SKU to meet this need for full market coverage; this could either be a entirely new range or a brand expansion Beef Non-Beef Beef Non-Beef Flavor Flavor Flavor Flavor Example

84 After understanding the purchase decision order Exploration 2: Gain Competitive Advantage Identify your true competitors and how closely related they are to your existing portfolio? When do shoppers leave without buying and when do they switch to a rival?

85 Exploration 2: Gain Competitive Advantage Who is my true competitor? Instant Noodle Pack 碗 / 杯裝 Beef Non Beef Prepared Meal WO Prepared Meal With Meat Without Meat Dried Noodle Noodle Soup Dried Noodle Beef Non Beef Beef Non Beef Example

86 Exploration 2: Gain Competitive Advantage Identify key differentiator within the same competitive set Instant Noodle Pack Pot/Cup Beef Non Beef Prepared Meal WO Prepared Meal With Meat Without Meat Dried Noodle Noodle Soup Dried Noodle Beef Non Beef Beef Non Beef Price is the next key decision. And in this case is the most effective method to raise share in the competitive set. Example

87 After understanding the purchase decision order Exploration 3: Develop shopper focused planogram strategies Can shoppers clearly see my products? What product attributes and features should we highlight on shelf? How to collaborate with my retailers to plan the most optimal strategy? Where should my category display?

88 Exploration 3: Develop shopper focused planogram strategies Is it easy for the shopper to find what they are looking for? Can the shelf be organised in line with purchase behaviours? 1st: Package Multi packs (Family Size) 2nd: Flavor Individual pack Pot/ Cup (Individual) Pot/ Cup (Multi serve ) 2nd: With prepared meal or not Beef Pork Chicken Vegetable Beef Pork Chicken Vegetable With prepared meal Non-prepared meal With prepared meal Non-prepared meal Helping Shoppers find your brand/ products Example

89 Exploration 3: Develop shopper focused planogram strategies Make sure my product has been positioned in right space Instant Noodle 100 = Average Price Pack 97 Pot/Cup 103 Beef Non Beef Prepared Meal 113 w/o prepared meal 57 With Meat Without Meat Dried Noodle Noodle Soup Dried Noodle Beef 128 Non Beef 96 Beef 79 Non Beef 45 Premium Imported 146 Value Local 100 Brand A 150 Brand B 145 Brand D 148 Brand C 102 Brand E 98 Example

90 Exploration 3: Develop shopper focused planogram strategies Differences of decision order can be seen in various channels Super Packaging CVS Individual Serve Hyper Packaging Super Imported Area PX Shelf Design

91 Exploration 3: Develop shopper focused planogram strategies Planogram recommendation for modern trade: Skincare Actual Example

92 Exploration 3: Develop shopper focused planogram strategies Where should skin care be located in store? Between Shampoo and Toothpaste would have the most beneficial impact for skincare. They offer optimum basket overlap, high penetration and high frequency. They would aid the potential frequency of buying Skincare. Shampoo & Liquid Bath Skin Care Oral Care Actual Example

93 Exploration for Purchase Decision Develop shopper focused planogram strategies Optimize Product Portfolio Gain Competitive Advantage

94 Successful Experiences

95 Successful Experiences - Category Reviewed

96 Your Next Step? Navigator of Consumer Insight Let s Shine together!

97 97

98 乘著 iconsumer 的翅膀 Recap Yvonne Wang(General Manager of Kantar Worldpanel Taiwan)

99 Yahoo! 奇摩購物中心 PChome 線上購物 momo 富邦購物網 ETMall 東森購物 PayEasy 線上購物 - 康迅數位整合樂天市場網路購物露天拍賣快樂購 -Go Happy 歡樂點網站 -HiNet ViVaTV 國泰購物 -Treemall 郵政商城 ( 網路開店服務 ) 7net 統一超商 -7-ELEVEn 萊爾富購物網淘寶網新光三越線上購物 -shopping.skm 中友 YO 購站 - 中友百貨網購站誠品網路書店 -eslite 森森百貨購物網 -( u-mall / u-life ) 長榮樂 e 購 FUJIDINOS- 日本生活購物網哇! 拍賣 -WOW-( 需先購競標點數 ) 廣華電子商城 ( 電子零件 )- 敦華電子 icshop-( 電子零件 ) 蕃薯藤購物中心 -yam 維他廣場 -VitaSquare 今華電子 ( 電子零件 ) 名佳美美華泰博客來網路書店 -books.com.tw 民視購物網燦坤實業 Yahoo! 奇摩拍賣台塑購物網順發 3C 數位服務大買家量販網路店 Yahoo! 奇摩超級商城

100 Work closely with you to deliver impact to your business 成為您的夥伴, 協助您業務成長 Name and surname Date

101 Kantar Worldpanel Understanding the shopper throughout their journey What motivates the shopper at each stage? What influences the choices they make? Decide to go shopping Explore the store Select a Product Choose a store Purchase panel LinkQ Select a Category Buy the product Marketing

102 OUR COMMITMENT 我們的承諾 High Definition Inspiration 高清晰啟發 Consumer Insight Center Of Excellent 卓越中心 Expert Service Online Deliverables 網路版報告 WPO.com Online Behavior Monitoring 網路行為 Online Communication Targeting & Evaluation 102

103 ACCESS TO CONSUMER INSIGHTS Worldpanelonline.com now live

104 Decision Tree Investigating unique behavior Building segmentations Price Targeter Purchase motivations

105 To Inspire You With Our POV! 提出我們的觀點啟發您! 105

106 106