get-started.ro INNOVATIVE ADVERTISING create now

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1 INNOVATIVE ADVERTISING create now

2 We are a source of ideas, emotions and experiences. About us Get Started is a deeply strategic and creative hub that is fuelled by brilliant ideas and a sense of purpose. We are a team of seniors who have been working together for almost 9 years. We are PROGRESSIVE in our thinking and PROFESSIONAL in our approach, as we understand and celebrate the undenied CONNECTION that a brand has with their customers in order to sell their products and services.

3 VISION EXPERIENCE KNOW HOW PASSION DEDICATION

4 SERVICES Creative concepts & graphic design Branding & Corporate Identity Websites & E-commerce Social Media & Ads Integrated Campaigns & Marketing 4

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6 WORK Projects we love 6

7 BTL Serbarile Timisoreana CELEBRATIONS TIMISOREANA BRAND EXPERIENCE CHALLENGE Timisoreana walks the talk and takes and active stand to help people celebrate the joy of life with friend and family Prove beyond any doubt Timisoreana great quality and fresh taste (draft beer culture) Brand Revitalizing and Refresh Consumer Perception OBJECTIVES Synchronize ON & OFF trade activations under the Authentic Joy of Belonging umbrella concept In ON trade - generate a repetitive consumer behaviour Boost Sales CAMPAIGN CHARACTER BTL & Events CONCEPT Timisoreana, Traditie in Trend 3T 7

8 KEY VISUALS 8

9 SET UP 9

10 SET UP 10

11 STAGE 11

12 BTL Vara SKOL SKOL SUMMER IN-STORE ACTIVATION CHALLENGE Develop an unconventional summer activation program that engage consumers at the activation points. OBJECTIVES Create engagement with Skol Brand and bring the brand closer to the Consumers Expose Consumers to the brand message "The most refreshing beer" Boost sales CAMPAIGN CHARACTER BTL CONCEPT The most refreshing beer. 12

13 KEY VISUALS 13

14 ACTIVATION 14

15 PROMOTIONALS 15

16 BTL St. Patrick s Day Caravan DESIGN & CONCEPT CHALLENGE Develop one branded concept for St Patrick Day Caravan Concept, Design & Activations OBJECTIVES Create buzz around Guinness brand during St. Patrick s Day celebration ceremony CAMPAIGN CHARACTER Outdoor and Social Media (FB) CONCEPT St. Patrick s Day Celebration 16

17 CARAVAN DESIGN & ACTIVATION PROPOSAL In-line with brand s communication objectives for the parade 17

18 BTL GRILL ACTIVATION IN-STORE CHALLENGE Develop an engaging instore concept for Grill Season, activating Knorr & Hellman s brands. Deliverables: creative concept, kv, posm & impact (consumer journey on touchpoints), hostess outfits and add-ons. OBJECTIVES Engage the shopper with the brands in a creative manner Encourage trial Boost sales CAMPAIGN CHARACTER IN-STORE CONCEPT Pune gustul pe gratar 18

19 KEY VISUALS 19

20 BRAND ACTIVATION ZONE: POSMs 20

21 BRAND ACTIVATION ZONE: POSMs + PROMO outfits 21

22 PRIZES 22

23 BTL NESTLE BABY UNIVERSE IN-STORE CHALLENGE Develop one unbranded concept for entire infant category universe, adapted to a specific Hypermarket for the entire infant category (all category suppliers/ all category shopper contact points - e.g. breastfeeding room) OBJECTIVES BUSINESS: Increase Infant Nutrition category acting as THE EXPERT and market leaders, by providing our shopper needs PROJECT: To create a new exciting shopping experience for mothers (e.g. Baby Universe) Clear shelve strategy communication and visibility, through in store theatralization to create Infant Nutrition Category Universe CAMPAIGN CHARACTER IN-STORE CONCEPT The little prince 23

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25 POSMs 25

26 POSMs 26

27 BTL ORLANDO S IN-STORE & EXPO 27

28 POSMs 28

29 POSMs 29

30 POSMs 30

31 PRINTS 31

32 PRINTS 32

33 BTL COCA-COLA ZERO ZAHAR IN-STORE 33

34 BTL 34

35 POSMs 35

36 POSMs 36

37 BTL COCA-COLA IN-STORE 37

38 POSMs 38

39 POSMs 39

40 POSMs 40

41 POSMs 41

42 PRINT 42

43 EXPERIMENTAL 43

44 EXPERIMENTAL 44

45 EXPERIMENTAL 45

46 EXPERIMENTAL 46

47 EXPERIMENTAL 47

48 EXPERIMENTAL 48

49 PRINT LAUNCH CAMPAIGN CREATIVE DESIGN CHALLENGE Develop the go to market strategy for the first quarter OBJECTIVES Generate awareness for Huggies brand a new brand for the Romanian market Increase trial Generate sales & engage shoppers in the brand experience CAMPAIGN CHARACTER Key Visual CONCEPT Share hugs with HUGGIES! 49

50 KEY VISUALS 50

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53 PRINT COMMUNICATION CAMPAIGN CREATIVE DESIGN 53

54 PRINT 54

55 PRINT 55

56 PRINT COMMUNICATION CAMPAIGN CREATIVE DESIGN 56

57 PRINT 57

58 DIGITAL LAUNCH CAMPAIGN CREATIVE DESIGN CHALLENGE Develop the go to market strategy for the second quarter OBJECTIVES Generate awareness for EuroLine card a new credit card from ERB Retail Service Increase trial Generate sales & engage clients in the brand experience CAMPAIGN CHARACTER On-line banners Facebook Instagram CONCEPT Aplica online pentru cardul de credit EuroLine Master Card! 58

59 KEY VISUALS 59

60 KEY VISUALS 60

61 ON-LINE BANNERS 61

62 DIGITAL ORLANDO S - LIVE 62

63 SOCIAL MEDIA ORLANDO S FACEBOOK LIVE 63

64 SOCIAL MEDIA ORLANDO S INSTAGRAM LIVE 64

65 SOCIAL MEDIA RIVER PLAZA MALL FACEBOOK LIVE 65

66 LET S GET STARTED CREATE NOW! This document and its contents are the property of SC GET STARTED SRL and may not be used, reproduced, transmitted, in whole or in part, without the express, written consent of the owner. 66