YOUR HOME SOLD, GUARANTEED, OR WE LL SELL IT FOR FREE! * * terms and conditions apply

Transcription

1 YOUR HOME SOLD, GUARANTEED, OR WE LL SELL IT FOR FREE! * * terms and conditions apply

2 MATT STONE Charlotte is an exciting place to be buying or selling real estate these days. Neighborhoods surrounding center-city are transforming as many first-time buyers are moving in and fixing up old bungalows and mid-century homes. Neighborhoods like Merry Oaks, Cherry, Eastway Park, Oakhurst and Wilmore are now buzzing with activity. Home values are up, and most owners are in a strong equity position. A Realtor since 2005, Matt s market knowledge is what sets him apart and is the secret of his success. He spends hours each week studying market values and neighborhood trends. He s a techie, a problem solver and a people person and he s passionate about real estate. Matt has an intimate knowledge of the city, having lived in just about every corner of Charlotte including NoDa, Wesley Heights, Elizabeth and Ballantyne. IF SUCCESS IS MEASURED IN SATISFIED BUYERS, IT S NO WONDER MATT IS IN THE TOP 1% OF AGENTS IN THE CHARLOTTE MARKET n As first-time homebuyers, Matt immediately put us at ease. He responded quickly when we had questions or concerns. We absolutely loved the home he helped us find. Matt truly represented our best interests during negotiations, and we are so happy with the purchase. Alex Alcorn n Matt provided the knowledge, guidance, and responsiveness that my husband and I needed as first-time home buyers. There was no question that we were a priority to Matt as every , call, and text were answered almost immediately. I wholeheartedly recommend Matt and cannot say enough positive things about our experience in working with him. Blair Rubio n When we relocated from Washington DC to Charlotte, we knew nothing about the area. Matt was patient, honest and showed us what we asked for. We had one week to find a place and a tight turnaround for financing and move-in. Matt efficiently navigated the market, gave great advice and quickly narrowed the search to the neighborhoods we requested. We got exactly the home we wanted, and for a good price. I would recommend anyone to work with him, as he is a consummate professional. Scott Jarrell

3 MEET THE TEAM STEED CONE, MARKETING DIRECTOR Steed is in charge of growing, promoting and branding our top producing team. From social media marketing and SEO to international listing syndication, Steed s many years of experience and attention to detail are essential to our team. TRANSACTION COORDINATOR All of our clients will have access to our Transaction Coordinator who will keep all parties informed and organized for a smooth transaction from listing your home through closing. From scheduling photography, vendors and showings through assisting your closing, your dedicated Coordinator will have your back every step of the way! DANA JODICE, BROKER/REALTOR Dana has called Charlotte home for over ten years, and her love for the Queen City shines through in every deal she brokers. Whether you re buying or selling, Dana will be your advocate through the real estate process and she ll do it with just the right mix of competency and enthusiasm she has garnered over her 30+ year career in sales and marketing. Let Dana help you love where you live! PHOTOGRAPHER Our dedicated photographer uses state-of-the-art HDR photography and has the professional expertise to show your home s beauty and value in the best possible light every time. He creates an interactive floor plan with a 360 degree view of each room, allowing buyers to take a personal tour through your home, one room at a time. HASTY MILLEN, BROKER/REALTOR Hasty is a native North Carolinian and has lived in Charlotte over 20 years. She received the Rookie of the Year award her first year in real estate. Before that, she had a successful career as a sales executive. She focuses on each client s goals, objectives, and needs, and is committed to making her clients feel that they have made the best decision possible. DESIGNER/STAGER Prior to listing, our designer will assist you, if needed, to present your home in the best way possible to emphasize its beauty and maximize your home s value. From paring down to painting to room re-organization ideas, you ll be in expert hands to get top dollar for your home.

4 THE 2 MOST IMPORTANT FACTORS IN SELLING YOUR HOME ARE MARKET EXPOSURE & PRICING THROUGH ACTION PRICING, WE CREATE DEMAND AND EXPOSURE BY PRESENTING YOUR PROPERTY TO AS MANY SERIOUS BUYERS AS POSSIBLE IN THE SHORTEST AMOUNT OF TIME. MULTIPLE OFFERS IS OUR GOAL!

5 OUR UNIQUE 15-POINT MARKETING PROGRAM

6 EXPANSIVE ONLINE GLOBAL REACH WE CREATE DEMAND BY USING TECHNOLOGY TO REACH THE WIDEST AUDIENCE POSSIBLE WORLDWIDE! Over 95% of potential home buyers start their search on line. We use the latest technology to reach the widest audience, including paid placement, marketing and social media, to reach people who are looking to buy in YOUR area. We also market your property world-wide through the Multiple Listing Service as well as on the most dominant, high-traffic real estate websites including Zillow, Trulia, and 100 s more. We spend thousands of dollars EVERY MONTH on marketing, reaching 1,200 weekly visitors

7 HDR PROPERTY WEBSITE YOUR LISTING COMES WITH A VIRTUAL TOUR AND AN INTERACTIVE FLOOR PLAN We do everything a traditional broker does and MORE including creating an attention-getting, unique Virtual Tour of your home, created by our digital marketing team, so that potential buyers can tour your home right from their computer!

8 PRICING YOUR PROPERTY TO SELL WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS AT ITS HIGHEST Pricing your home is a complex task that requires expertise and an intimate knowledge of the local market. For example: If the listing price is too high, potential buyers may be deterred from considering your home Setting the optimal price requires understanding of market conditions, the features of your home, and current trends The closer your home is priced to fair value when it comes to market, the more likely it will sell quicker at the highest price When determining the optimal price we consider the following: What have buyers recently paid for similar properties Will this price attract enough attention to generate showings and acceptable offers What properties have NOT sold, indicating what prices buyers are unwilling to pay under current market conditions * terms and conditions apply

9 THE POWER OF ACTION PRICING SHOWING ACTIVITY INDICATES PROPER PROPERTY PRICE POSITIONING When heavy traffic is achieved through Action Pricing, we manage the negotiation to get the best possible sale price. In effect, we generate excitement so that qualified, interested buyers are bidding up the price which often results in a higher sale price then the asking price. The higher your home is priced above market value the fewer available buyers or offers The closer the asking price is to market value will get some traffic and possible offers The more Action Priced your home will result in heavy traffic and multiple, competing offers OVER PRICED MARKET PRICED ACTION PRICED NO traffic, no offers Some traffic, possible offers Heavy traffic, multiple offers

10 POWER OF PRICE POSITIONING The key to selling your house quickly is to capture the most qualified buyers in the first days of exposure. Buyers pay attention to how long a property has been on the market, and their perception of the value of the home decreases every day. The first 14 days are the most critical in capturing the largest number of individuals who are motivated to buy. In positioning your home s asking price to appeal to buyers who are ready to make an offer because they perceive value, we actually set in motion a bidding war which often results in getting a higher price than if we had set it too high to begin with. This is the power of Price Positioning!

11 THE BUYER POOL IS CONSTANT The key to selling your house quickly is Action Pricing to generate multiple, competing offers. This ensures the highest price and a more realistic buyer who is motivated to act! BUYER POOL QUALIFIED BUYERS BUYERS MOTIVATED TO ACT PROPERTY WITH A PERCEPTION OF VALUE

12 GREATER CHARLOTTE COVERAGE The Matt Stone Real Estate Team serves the greater Charlotte area. No matter where your home is located north, south, east or west we have the expertise and knowledge of Charlotte and it s surroundings to help sell your home and even find you the next perfect property. REPRESENTING CHARLOTTE S HOME BUYERS & SELLERS The Matt Stone Real Estate Team represents a wide variety of clients who work in many fields including banking, finance, healthcare, government, higher education and technology. We view our clients as partners and work hard to make sure their real estate needs are met effectively and with results!

13 INCLUDED SERVICES We take care of all the details involved in selling your house so you have peace of mind to focus on other things. Services include: Secure your property with a SUPRA Keybox Coordinate and schedule showings 24/7 Track showings and potential buyers, and following up Coordinate the scheduling of open houses (if applicable) Verify that prospective buyers are qualified and follow-up on financing Review offer to purchase Properly negotiate the sale of your property Ensure you understand the terms of the contract and meet all deadlines Competent due diligence negotiations Coordinate the closing with the buyers and the transfer of keys, etc. Retain a record of all files, and provide a copy to you * terms and conditions apply