SPOrTrONS SPORTS VENUE STRATEGIC FRANCHISE PLACEMENT PROGRAM. SPOrTrONS. Introduces. Reaching Sports Fans in America

Transcription

1 Introduces SPORTS VENUE STRATEGIC FRANCHISE PLACEMENT PROGRAM

2 THE FRANCHISE PLACEMENT PROGRAM The Franchise Placement Program creates a marvelous strategic partnership between Sportrons, the Franchise Company and the specific Professional Sports Venue. The Program contractually enables Food Franchise Companies to expand its Franchise reach into Professional Sports Venues and gain the extraordinary benefits of Implied Sponsorship allowing access to the venues and team s valuable Media Assets and Trademarks. 2

3 SPORTS MARKETING IS EFFECTIVE & POWERFUL Sports marketing is an effective and powerful marketing tool, giving Sportrons Franchise Company Clients the opportunity to leverage on the passion that consumers have for sports. Sportrons is the world s first Implied Sponsorship agency which has the ability to associate a brand to a Sports Team, Event, or Venue at a fraction of the cost of a Traditional Sponsorship. Sportrons Proprietary Implied Sponsorship Plan is a key component of the Strategic Franchise Placement Program. 3

4 TODAY SPORTS FANS INDULGE THEMSELVES Today sports fans indulge themselves at sporting events, seeking out a variety of foods while being entertained. Franchise Companies unique food products can be positioned to take advantage of Sports Venues densely populated event base to expose these food products to sports fans throughout the world. Just as important, Franchise Companies will gain the goodwill and fan loyalty by being associated with that Specific Sports Team without the remarkable fees customarily associated with a traditional expensive Sponsorship. 4

5 FOOD FRANCHISES WANT A PRESENCE IN SPORTS Currently, many Food Franchise Companies are intimidated by the complexity and costs of sports Sponsorships yet desire a presence in Professional Sports. The Strategic Franchise Placement Program contemplates and solves all of the complicated operational, media asset and legal issues necessary for a successful presence in a Major Sports Venue. Soon the Strategic Franchise Placement Program will be embedded in a majority of Major Sports Venues allowing Food Franchise Companies to participate in a fast, economical, uniform and streamlined Sportrons managed solution. 5

6 ELIMINATE OPERATIONAL COST Sportrons recently announced the completion of a comprehensive two year Study of over 850 Major Sports Venues throughout the United States. The Study identified each Sports Venues logistics, capacity, capability and willingness to place new Food Franchises into the their Sports Venue. The Franchise Company pays a Program and Marketing Fee to Sportrons for each Sports Venue. The majority of the Program and Marketing Fee creates a customized strategic marketing plan that activates an Implied Sponsorship. The plan utilizes powerful Sports Team Media Assets including television, radio, print, electronic signage, couponing, hospitality, concession branding and use of team trademarks. The Sports Venue compensates the Franchise Companies the Standard Franchise Royalty Fee on sales which is significant as product pricing is higher and Sports Venue sales are usually in the millions of dollars. No General Operational Costs, The Sports Venue covers one-hundred percent of all labor, rent, insurance, utilities and any other operational costs. 6

7 Sportrons study concluded that a majority of Sports Venues desire to work with Winning Food Franchise Brands. SPORTS VENUES DESIRE TO PARTICIPATE Quality Control Wholesale Options Royalties The Sports Venue markets and sells the Franchise Food Brand in a stadium environment under the standards required by each Brands Franchise Agreement and quality control standards; The Sports Venue purchases at wholesale all supplies and products as required by each Franchise Agreement; The Franchise Companies have the option of building out and/or selfoperating unique location(s) or kiosk(s) within the Sports Venue; The Sports Venue compensates the Franchise Company standard Royalty Fee. This in itself makes each Sports Venue profitable. Additionally, the use of media assets drive local retail sales; We re an aggressive and hard working, high energy, no-nonsense Company that is committed to operating at the highest levels of service and technology so that our Strategic Partners, Founding Subscribers and Advertisers have a major advantage in the marketplace. 7

8 ECONOMIC IMPACT Sportrons Implied Sponsorship recapture most Franchise Company buy-in dollars by directing these dollars towards increasing brand power, marketing reach, product sales which generates overall revenue. Expenses Revenue Zero Operating Expense 8 Rent Utilities Insurance Taxes Equiptment Communication Adminstration Employees Program Fees Marketing Advertising Wholesale Royality Trademarks Local Retail

9 PARTNER OF SPORTS & ENTERTAINMENT Sportrons is proud of our new Sports Venue Strategic Franchise Placement Program as it offers a cost effective and streamlined methodology for a Franchise to reach avid sports fans across all sports; and in the venues that their teams call home. Sportrons believes that there is still a significant opportunity for Franchise Companies in all Sports Venues. It would be a privilege for Sportrons to make Professional Sports Venues a reality for Franchise Companies. We at Sportrons stand ready to show Franchise Companies what we will accomplish to become a most valued strategic partner. Our dedication to service means we care about, and respond to the needs of our Strategic Partners, wherever we do business and that s where performance counts. 9

10 We Bring Brands to Sports THE POWER OF SPORTRONS SPORTRONS is a full service creative marketing agency that assists both Franchise Brands and Sports/Entertainment Venues to fully develop and sell unique and state of the art media assets. Elements of such media assets often include developing Franchise Placement Programs for Strategic Sports Partnerships; new digital display media in sports and Live Entertainment Venues; hospitality; interactive kiosks and branded concession items; integration of social media; on-site activation and live broadcasts. Sportrons provides yearround or limited-time solutions for product launches, campaigns, and brand awareness. SPORTRONS created, developed and manages the Sportrons Network (Digital Video Sports Network) which creates the ability for advertisers placement on the digital displays, LED s and TV screens in Sports Venues. Sportrons coverage includes both professional and college sports in over 850 venues, 15 sports leagues and 25,000+ events, reaching 260+ Million Fans annually. We re tough competitors. We continue to streamline our systems and resources and organize management and support staff to provide our Strategic Partners, Founding Subscribers and Advertisers unequaled high tech creative marketing services and performance. 10