Marketing Executive (Response) March 2019

Transcription

1 Marketing Executive (Respnse) March

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5 The rle Jb title: Marketing Executive (Respnse) Jb salary: Cmpetitive Jb lcatin: Tttenham Curt Rad, Lndn (W1) Deadline: 21 st April 2019 Purpse f the jb Smart Energy GB has always histrically been tasked slely with driving awareness and knwledge f smart meters, and a desire t get ne, acrss the GB ppulatin. The respnsibility fr cnverting that interest int smart meter installatins has always sat slely with individual energy suppliers. In 2019, that is all ging t change. While we still cntinue t make the emtinal and ratinal case fr smart meters, we nw have an expanded remit t cnvert that interest int bked installatins. S we need an energised and skilful perfrmance marketing team, t get us ff the grund as a respnse advertiser. The team will be led by a Perfrmance Marketing Manager, wh will will have respnsibility and accuntability fr ur full perfrmance marketing media and creative budget. Yu will wrk alngside anther Marketing Executive (respnse) as a team f three, tasked with delivering this new respnse activity, ptimising it cnstantly in flight, testing and learning, and ensuring we cnvert desire fr smart meters int bked installatins. Yu will wrk directly with ur Insight and Digital teams, as well as ur industry leading creative and media agencies. Key tasks/respnsibilities Supprting ur perfrmance marketing manager in the management f ur agency partners (in particular ur creative agency) by writing briefs, cmpiling feedback and assessing creative executins Taking c-respnsibility (with the ther marketing executive) fr the general smth running f ur perfrmance campaign. Yu will c-manage (with the ther marketing exec) all reprts, media plans, testing plans, and all related dcuments, under the supervisin f the Perfrmance Marketing Manager Ensuring that campaign assets are implemented t meet plans, schedules, brand guidelines and quality standards. Ensuring that any ptimisatin r testing plans related t ur respnse advertising assets are delivered accurately and effectively. Supprting the Perfrmance Marketing Manger t prvide external stakehlders with regular updates n ur perfrmance marketing plans & activity. This will ladder up directly t the Directr and Deputy Directr f Marketing, plus the Head f Industry Relatins Acting as a brand guardian; ensuring that ur brand is used crrectly acrss all respnse tuch pints 4

6 Wrking with clleagues (such as frm Insight, Digital) t gather knwledge and feedback, and use these utputs t help infrm decisin making Mnitring campaigns and cnducting market analysis; using findings t prvide key insights and recmmendatins Management f prductin budgets n sme prjects Skills, experience and cmpetencies Previus invlvement in majr cmmunicatin campaigns Expererience delivering the direct respnse elements f these campaigns is advantageus Ability t cmpile clear and cmpelling briefs and have experience f briefing and managing external agencies A strng appreciatin f what makes a slid creative idea and ability t effectively assess creative wrk against the issued brief Experience wrking with external agencies (ideally creative prductin) Knwledge f digital channels and the pprtunities they present t advertisers Skilled at managing the prgressin f prjects frm creative cncept thrugh t cmpletin Budget management experience Passinate abut brands and marketing Able t wrk bth autnmusly, and als part f a team Detail rientated, rganised, and able t juggle a variety f prjects in a fast paced envirnment against tight deadlines Analytical with strng business acumen Skilled at building and managing relatinships Strng attentin t detail Prficient in Micrsft Office, with intermediate knwledge f Excel & Pwerpint Strng understanding f advertising prductin prcesses Excellent cmmunicatin skills (verbal/writing) Appreciatin f the bjectives and activities f Smart Energy GB Appreciate the diversity f the peple and cmmunities f Great Britain and embrace this diversity in yur apprach t wrk T apply fr the rle 5

7 Please send yur CV and cver letter t: Diversity Smart Energy GB actively encurages applicatins frm thse grups currently underrepresented in the marketing and cmmunicatins sectr. We re building a team that is able t understand the needs f and effectively cmmunicate with the whle f ur diverse natin. S, if yu re applying fr a jb with us, we d like t hear hw yu can help us d this All disabled applicants wh meet the minimum requirements f the jb as set ut in the jb descriptin and persn specificatin will be guaranteed an interview if requesting t be cnsidered under this scheme. If there s anything we can d t make ur interview prcess r wrking envirnment mre inclusive and t meet yur particular needs please let us knw The benefits Every member f ur team ges abve and beynd, helps ne anther ut and cntributes t the achievement f ur ambitius gals. We think it s nly right fr us t reward them accrdingly: Cmpetitive pensin scheme 25 days annual leave (plus bank hlidays) Gym memberships Annual health check Annual eye test Seasn ticket lan 5 annual vlunteer days 1,000 (net) wrk anniversary gift Optin t buy additinal annual leave Optin t take ut a persnal lan Cycle t wrk scheme An in-huse wellbeing prgramme, Thrive Free breakfast t supprt a psitive wrking envirnment, a free breakfast and healthy snacks are prvided everyday. 6