it's your time to SHINE DEBUT STUDIOS Guide to Expert Branding Photography Edition

Transcription

1 it's your time to SHINE DEBUT STUDIOS Guide to Expert Branding Photography Edition

2 HELLO! I'm thrilled you're interested in elevating your personal brand! My goal is to position you and your business as an expert and authority by helping you make your brand irresistible. I will empower you to believe in yourself while embracing online business. Whether you want to start an online business and get paid for your knowledge, experience and expertise or you're looking to attract clients, maximize profits, and position an existing business as the go-to "expert" in your market, I can help you make that a reality. Again, I m so excited that you are on this journey and my sincere hope is that I will be able to empower you to realize your dreams! xo, Bree

3 ABOUT BREE WHITLOCK, MARKETING STRATEGIST & FOUNDER OF DEBUT STUDIOS Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? - Marianne Williamson Above is one of Bree's favorite quotes that captures her drive. She is passionate about helping you create the life of your dreams by sharing tips, tools and strategies to help you start or grow a business and improve your life. Learning to embrace her own light and talent has been a long and courageous process. It is through her deep personal work along with a mastery of online marketing that she developed the formula for turning the spotlight on you so you can share your vision and dream with the world. Bree has spent the last few years learning the business tools and marketing strategies you will need to succeed in business, and has spent a life-time pursuing spiritual growth, health and happiness. She is ready to help you unlock your unique talents so you can shine! Bree will help you define your perfect life and create a plan for designing a business that helps you fulfill your wildest dreams.

4 SO, WHAT IS PERSONAL BRANDING PHOTOGRAPHY? This is the first step in positioning yourself as an expert. Professional photos are no longer just for the end of your signature. Photography and videography empowers your personal brand online and in person, and creates long-lasting brand recognition. WHY IS IT IMPORTANT TO HAVE GREAT PHOTOS OF YOURSELF? As they say, you only get one chance to make a first impression. Good photography is essential to every type of business, even if you are a small business. It says everything about who you are and what your business is about. Business photography is one of your most important client-facing marketing pieces. These days, prospects and clients are likely to Google you and see your online presence before they ever meet you in person! Some people are even saying that "Google is the new resume" because if you do meet someone in person, chances are they'll go out of their way to search for you on Google if they are interested in learning more. So when people look for you online... What do they see?

5 WHAT CAN YOU DO WITH YOUR BRANDING PHOTOS? Blog Images ebook Covers Website Banners Instagram

6 PERSONAL BRANDING PHOTOGRAPHY CHECKLIST Here is a checklist for you to analyze how your photos are currently helping you. Check the items in each of these 5 categories of promotion where you are using your photos. Then you ll see where you re missing out on potential opportunities to connect, engage and build relationships to attract your Target Market. COMPANY WEBSITE o Home page, banner images at top of page o Services and Products page o Meet our team page o About Us page o Contact Us page o Blog banners and articles o Media Kit & Speakers Bio: photos prepared to be downloaded instantly in a variety of settings, styles and formats

7 PERSONAL BRANDING PHOTOGRAPHY CHECKLIST SOCIAL MEDIA o Profile photos for Linkedin, Facebook, Twitter, YouTube, etc o Posts for ads and promotions, articles, products and services o Banner images for Facebook, Twitter, Linkedin, etc o Product pages on Linkedin o Positive, inspiring and motivational quotes with your photos o Photos updates: You in action or working behind the scenes: showing you delivering value to your audience and with VIPs, associating with the leaders in your industry ONLINE o E-Newsletters o campaigns o Web magazines o Web directories, Speakers Bureaus, forums and affiliate partner website o E-books: Checklist, Guides, How-To s, Cheat Sheets, etc. front and back covers plus images throughout o signature

8 PERSONAL BRANDING PHOTOGRAPHY CHECKLIST PRINT MARKETING o Flyers, brochures, booklets and product info packs o Books (front and back covers) o Worksheets, workbooks & manuals o Presentation folders o Free standing pull-up banners and posters o Business cards o Post cards o Order forms o Building signage o Vehicle signage o CD/DVD labels, inserts & covers o Product packaging o Tickets to seminars, workshops and other events o Speaker s bio for conferences and your proposals o Cards, eg. Birthday, Thank You for your business, etc. o Calendars o Annual Reports & Prospectus s o Fridge Magnets o Mouse pads o Stickers and labels o Framed portraits on the wall of you and your team

9 PERSONAL BRANDING PHOTOGRAPHY CHECKLIST TRADITIONAL MEDIA o Book signings & launches o Awards and recognition o Press Releases o Advertisements o Editorials o Interviews and expert opinion o Articles in magazines, industry journals and newspapers Now that you understand these 5 categories of promotion and checked off the items you already have from the checklist, this will leave you with a To Do list. That is, all of the other items leftover which you can start building on, as part of your marketing strategy to build your all important personal brand.

10 it's your time to SHINE If you would like to register for our Personal Branding Photography Session please visit the event website I sincerely hope to have the honor and privilege of working with you! xo, Bree