MIPCOM 2017 Market Snapshot: Europe. Top SVOD titles and genre trends: Demand share and YoY growth

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Emory Robertson
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1 MIPCOM 2017 Market Snapshot: Europe Top SVOD titles and genre trends: Demand share and YoY growth

2 Top 10 European SVOD titles Discover the most in-demand Digital Originals in Europe for the year to date.

3 Top 10 SVOD titles in Europe 1 st January st August 2017 The Grand Tour 13 Reasons Why Orange Is The New Black House Of Cards Stranger Things Narcos Black Mirror Netflix titles Amazon Video titles Castlevania Marvel's Iron Fist Marvel's Luke Cage Demand Expressions per 100 capita Demand Expressions : Total audience demand being expressed for a title, within a market.

4 SVOD Genre Trends How is demand for each SVOD genre changing over time?

5 SVOD genre trends in st January st August 2017 Top 5 European Genres Top 5 European Subgenres Sum of Demand Expressions per 100 capita /8/2017 2/8/2017 3/8/2017 4/8/2017 5/8/2017 6/8/2017 7/8/2017 8/8/2017 Sum of Demand Expressions per 100 capita /8/2017 2/8/2017 3/8/2017 4/8/2017 5/8/2017 6/8/2017 7/8/2017 8/8/2017 Sci-fi Drama Comedy Drama Superhero Series Drama Comedy Action and Adventure Sports Children Motoring Sports Historical Drama Demand Expressions : Total audience demand being expressed for a title, within a market.

6 Spotlight: United Kingdom How is demand for each genre changing over time?

7 Size and growth of main genres in the UK UK Share of Total Demand in 2017 UK Projected Year-on-year Growth vs 2016 Action and Adventure 9.33% Action and Adventure 81.57% Animation 4.84% Animation % Children 3.81% Children 46.09% Comedy 20.41% Comedy 94.15% Documentary Drama 3.03% 47.99% Documentary 82.50% Horror 1.95% Drama 54.97% Reality 1.67% Horror % Other 6.46% Reality 40.90% Variety 0.50% Variety % Demand Expressions : Total audience demand being expressed for a title, within a market.

8 Size and growth of main genres in the UK % Animation % Year-on-year Growth vs 2016 (Projected) % % % % % % Horror Variety Documentary Sports Action and Adventure Comedy 50.00% Children Drama Reality 0.00% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Share of Total Demand in 2017 (Projected) Demand Expressions : Total audience demand being expressed for a title, within a market.

Global Demand Measurement What is demand for content? Demand for content is essentially the dictionary definition: it is the desire, engagement and viewership by consumers for a particular commodity.

Consumers express their demand for television shows through a multitude of demand expression platforms, including social media, video streaming, photo sharing, blogging and micro-blogging, fan and

9 Global Demand Measurement What is demand for content? Demand for content is essentially the dictionary definition: it is the desire, engagement and viewership by consumers for a particular commodity. Demand for television content is what drives transactions and consumption on all platforms, such as linear TV, PayTV and SVOD services. Consumers express their demand for television shows through a multitude of demand expression platforms, including social media, video streaming, photo sharing, blogging and micro-blogging, fan and critic rating platforms, peer-to-peer protocols and file sharing sites. We capture these expressions of demand from all of these sources, weight them according to how much demand they represent (a crucial step, unique to Parrot Analytics, which allows us to filter out the noise ) and combine them into a single country-specific measure of demand. The Demand Expressions quantify the weighted audience demand for a title, in a market (regardless of which platform the title airs on) NOW, WE CAN BEGIN TO UNDERSTAND TV CONTENT LIKE NEVER BEFORE

Global Demand Measurement Cross-Platform, Country-Specific, Real-Time Parrot Analytics is a technology and data science company that measures global demand for television content.

10 Global Demand Measurement Cross-Platform, Country-Specific, Real-Time Parrot Analytics is a technology and data science company that measures global demand for television content. Its Demand Measurement System is leveraged by leading global media organizations to understand global demand for content across their (and their competitors ) portfolios, enabling them to increase the yield on their investments, acquisitions, marketing and distribution strategies to ultimately stand out in a crowded market through an unprecedented understanding of global content popularity. insights@parrotanalytics.com parrotanalytics.com

11 Countries included in study Albania Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Latvia Lithuania Luxembourg Macedonia, the Former Yugoslav Republic of Malta Monaco Montenegro Netherlands Norway Poland Portugal Romania Russian Federation Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom