Together with Trailways Driving further in 2019 & beyond

Transcription

1 Together with Trailways Driving further in 2019 & beyond

2 Trailways is an icon built for the future of bus transportation. Our network of trusted independent bus operators has taken passengers to their destinations since Because of our rich history, we have the opportunity to build on decades of success and re-energize for the future. We can do this together with Trailways. Let s take a look at how far we ve come in the past few years. And where we are headed.

3 Re-energizing Our Brand We are refreshing and energizing the Trailways brand by: Expanding the brand s visibility and awareness. Building a stronger web presence. Using online marketing campaigns like pay per click and search engine optimization (SEO). Attracting more members. Growing group moves and online ticketing sales. Developing a new robust charter lead system. Increasing trade show attendance. Added Member Value Did you know? We have accomplished all of this without increasing membership fees!

4 Taking a Look: Then and Now In order to put our best face forward, we have updated a number of our materials. This includes: Substantially upgrading the Charter Directory. Modifying the corporate logo. Redeveloping the website and charter lead system. Designing modern print collateral materials including marketing materials. Creating the brand new trailwaysconference.com website. Increasing Facebook followers. Did you know? Our newsletter reaches 18,000+ Trailways customers each month, and growing. 18,000+ customers reached.

5 Brand Image Training Through Modules Service Safety Customer Experience Systems Processes Trailways is helping its members by co-developing driver training modules on customer service. The training program is designed by Trailways members to help drivers succeed! Personal Interaction Culture and Leadership

6 Heading into the Future We ve made a lot of headway and will continue to expand our presence while strengthening our partnership with you, our valued Trailways affiliates. Did you know? In early November, 2018, Trailways held its first national sales meeting in Fairfax, Virginia. Over 15 companies attended. Reinvent ticketing strategy. Continue to push charter leads and big moves. Offer more support and increase sales. Hold national sales meetings with our member professionals. Continue trade show representation.

7 Ticketing is Currently Being Reimagined Trailways ticketing is moving toward the future as we reinvent the ticketing experience with new possibilities Website ease of use. E-ticketing and bus side scanning. Ticketing app for ease of use. Customer loyalty program. Increase mass marketing to drive web search results.

8 Driving Charter Sales The Trailways charter lead system generates thousands of leads each year. These leads are potential customers who are interested in our services and have an immediate need. Our goal is to reach out to 100% of those leads in a timely manner. Without excellent customer service and follow through, these leads can expire and that s money that could be going into your pocket, not your competitors. Currently 50% of submitted leads to members It is our priority to have members respond to expire 100% of submitted leads

9 Increasing Sales Through Marketing The Charter Directory was rebranded and reinvented. In the last three years, Trailways printed over 14,000 directories and distributed them by mail, at trade shows, and sent bulk copies to large customers. A digital version is hosted online 24/7 on Over 14,000 directories printed and distributed. Trailways Charter Directory Digital Version Clicks Report Edition 83 % 13.5 % 4.7 % More than 9,000 total page views. VIEWS ON DESKTOPS 7,471 Views VIEWS ON MOBILE PHONES 1,209 Views VIEWS ON TABLETS 430 Views

10 Only on Trailways.com Did you know that Trailways.com has thousands of viewers who are interested in our services and could potentially book one of our charter buses and purchase tickets. And, this number is continuously growing! The site also pushes new ideas on travel destinations. Trailways.com is among the TOP 3 BUS SITES for organic searches

11 Recruiting Employees for You Job Applications WE RE HIRING! According to industry surveys, the No. 1 problem facing the bus industry is lack of qualified employees. That is why Trailways.com is working to recruit employees for you. In late 2017, we launched a brand-new Career Center on our website so that interested applicants could apply immediately. We did this to bring in talented employees. The results represent a great start. During the first year, 450 applications were funneled to members. Trailways.com is among the TOP 3 BUS SITES for organic searches

12 CHARTERS The Trailways Charter Network offers a toll-free charter office telephone number ( ) and online charter quote request form on Trailways.com. TICKETS Trailways, plus its interlining partners, work together to serve thousands of U.S. cities and towns. Buy bus tickets through the dynamic Trailways.com website. TOURS Trailways helps to sell sightseeing group tours offered by its member companies Trailways Annual Report Property of Trailways Transportation System. All Rights Reserved.