THE RENEGADE BOOK MARKETING MANUAL WORKSHETSPARTSI&I COLTONSWABB&GAVINABEYRATNE

Transcription

1 THE RENEGADE BOOK MARKETING MANUAL WORKSHETSPARTSI&I COLTONSWABB&GAVINABEYRATNE

2 Part I: Worksheet Declassified Field Report: On The State of the Book Publishing World and the Truth About Audience Building If you ve gone through the declassified field report training then you know already that the publishing industry has been forever changed. The titans who have controlled the distribution of literature and information have completely lost touch with the channels of distribution and as a result have no clue how to actually market books in the 21st century. This is scary for writers and authors who rely too heavily on these publishers, and sign contacts with them, only to discover these publishers not only have no intention of helping publish their books but in reality have no idea how to do this effectively anymore. However, for those with eyes to see it, this also presents a tremendous opportunity to the modern writer, who both owns the intellectual creative talent AND means of communication with their audience to create wealth and lasting personal relationships with their fans. The key to taking full advantage of this new era is list building. Collecting the addresses of your audience and communicating with them via the written world to share content, promote products, and own that channel of communication for life. In the training we shared strategies for how best to build your list and elements to focus upon. Please write your notes below and use these to create actionable steps for your marketing efforts for the next 6 months. If you have any questions, please us at admin@typone.media

3 Write 1 sentence minimum beneath each question. How can you organize your marketing around building a list? WHY should you? What is most valuable to you, a lead, or a buyer?

4 If you already have a list how many are on it? How many people on your list are buyers? What size will you grow your list to in the next 6 months?

5 Where are the people who would be interested in your writing hanging out? (Hint, they are probably people like you, if you are scratching your own itch with your writing.) What sites do they frequent? What other authors do they like?

6 Who is already selling to them? What can you do differently than them?

7 Part I: Worksheet Guerrilla Tactic #1: The Tough Love Masochist Virality Hack for List Building During the training we shared four separate personal experiences we had where either our clients, mentors, or friends were able to engineer vitality by leveraging the Power of Negative in their marketing. In each case the author had been making consistent marketing efforts for months, with consistently growing results that only paled in comparison to the explosive viral growth of one single effort, leveraging the Power of Negative. It is an uncomfortable truth to grasp that the human mind will naturally seek out the negative in all things, and it takes more effort to overcome this resistance to see the positive. While this is obviously worthwhile developing in our personal lives, it should still be exploited in your marketing efforts. However, please note that the point of using the Power of Negative is not to insult, hurt, or generate negative karma, if you will. The point is that this Tough Love Masochist is found within every possible reader in your space and this secret part of them is the most receptive to what you have to say. Focus your marketing efforts on garnering your audiences attention by appealing to this desire, and then once you have them, sway them into the positive by delivering life-changing positive value in your writing, teachings, products or services. If you have any questions, please us at

8 Write 1 sentence minimum beneath each question. How can you embrace and leverage the power of negative in your marketing? What positive end result can you give them, once you have their details? What marketing efforts are you most consistent with?

9 What marketing efforts SHOULD you be most consistent with? ex. blogging, marketing, video, book publishing There are many ways to us The Power of Negative to appeal to the Tough Love Masochist in your audience. Here is a brief checklist you can use to be sure you are leveraging these to reach greater exposure and increase conversions with your audience. The 'Power of Negative' Conversion Trigger Checklist: (check each you are currently using in your marketing. Any you are not, try to work into your next materials.) The fear of missing out (FOMO and bandwagon) The desire to avoid pain Do less to get more (give things up to be successful) Controversy Boldness Throw stones at their enemies How to avoid making mistakes (10 things I wish I knew before I did X) Curiosity triggering Open loops Harnessing inner-conflict Non-fiction is obviously the most common place to see these tactics, but with a little creative grease all of these can be used in fiction as well. Fiction is slightly different, because it mainly leverages storytelling, but if

10 you frame these principles within the context of your story they can be highly effective. For instance, The hacker Chase is on a mission to save the world from the ICE virus, which threatens to shut down all technology in a single night, but after what he discovered in the process he will never be the same again Go here to read the first chapter of Billy Jean s Ice Hacker Chronicles now for free >> And join the sci-fi phenomena sweeping America, and discover for yourself the secret that would change Chase s world forever Something like that. Obviously that book doesn t exist, but if you frame your story in The Power of Negative like concepts of missing out on the bandwagon, open loops, etc. it can be used to great effect. IMPORTANT: In all marketing only ever promise what you can deliver. When you are confident in your ability to deliver results and value, your next action step is to bring as many people to you are possible. If you really care about serving them and delivering value, you will do whatever it takes for that to happen. You will use the power of negative as a tool to deliver positive experiences, because you can see past the first interaction. You know that if you can use the power of negative to bring positive experiences to your readers and customers, you should. The Renegade Marketing Way is to do whatever it takes to get in front of your readers, convert them into customers and deliver life-changing value to create fans for life. Type One Media All Rights Reserved 2017