Sport Nova Scotia is pleased to offer you the opportunity to participate in Subway Sunsweep s 25 th annual fundraising campaign.

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1 5516 Spring Garden Road Fourth Floor Halifax, Nova Scotia B3J 1G6 Phone: Fax: To: Fr: Re: Amateur sport teams, clubs and organizations Jeff LeDrew, Director of Marketing Subway Sport Nova Scotia is pleased to offer you the opportunity to participate in Subway s 25 th annual fundraising campaign. Subway offers sport clubs, teams and organizations across Nova Scotia a riskfree, no-hassle way to raise funds. Annually, more than $100,000 is raised. Sport Nova Scotia looks after all the administration and coordination of the lottery. All you have to do is sell the tickets and keep 75% of the profit! The enclosed package contains all the information you need to know about Subway This year s prize package contains 10 getaway packages, including a grand prize round trip for two anywhere WestJet flies in the world! In addition, every ticket contains promotional offers from Subway and Sport Chek. If you wish to participate, simply complete the Ticket Request Form (see page 7) and return it to Sport Nova Scotia by mail or fax. You can start selling your tickets as early as September 1 st. On behalf of Sport Nova Scotia, I would like to thank Subway and our other sponsors including WestJet, Comfort Inn, Enterprise Rent-a-Car, the Chronicle Herald, The BOUNCE, and Sport Chek for their involvement. As well, I would like to thank all the companies who contributed to our fantastic prize packages. For more information, visit our web site at or contact: Tyler Smith Sport Projects Coordinator tsmith@sportnovascotia.ca telephone: (902) , ext. 362 fax: (902) Remember, there is absolutely no risk. You ll keep $1.50 of each ticket you sell and simply return the tickets you don t.

2 Important Dates September 1, 2011 Ticket selling starts February 24, 2012 Ticket selling ends March 2, 2012 Ticket return deadline March 9, 2012 Draw for prizes The risk-free, no hassle way to raise funds for your team. What is Subway? Subway is a ready-made, hassle-free ticket campaign designed to raise money for sport teams, clubs, and organizations throughout Nova Scotia. Tickets sell for $2 each and come in booklets of ten. Each ticket sold earns your group $1.50. Sport Nova Scotia looks after the printing and distribution of tickets, the arrangements and distribution of prizes, and all costs incurred through the administration and coordination of the lottery. Inside Official Rules 2 Prizes 2 Fundraising Fundamentals 4 Example Ticket 4 Sponsors & Prize Donors 5 Forms Ticket Request 7 Reconciliation 8 Tracking 9 Evaluation 10 All you have to do is sell the tickets! Prizes WestJet Getaway Moncton Getaway Evangeline Trail Getaway... more inside!

3 Official Rules 1. By purchasing a ticket for $2, made available in the Province of Nova Scotia, the purchaser is eligible for the draws. 2. Prizes include 10 exciting getaway packages (see next page for details). BONUS: All tickets include a $10 Sport Chek gift certificate and a $0.50/$1.00 Subway coupon (please, NO selling outside Sport Chek or Subway locations). All tickets will be consolidated and the grand prize will be drawn first, the second place prize second, etc. 3. Ticket selling begins on September 1, 2011 and finishes February 24, The draws will be held March 9, 2012, at 3:00 pm at the Sport Nova Scotia Office, 5516 Spring Garden Road, Halifax, NS. Winning tickets will be drawn randomly from all tickets purchased and winners will be notified by phone and/or mail. 4. If any of the prizes are unclaimed after 90 days following the original draw date, a second draw will take place at the Sport Nova Scotia Office, 5516 Spring Garden Road, Halifax, NS. The second draw will be random and the winner will be notified by phone and/or mail. 5. Odds of winning are based on the number of total prizes available in the draw and the total number of tickets sold. The minimum number of tickets which must be sold before a) a draw date extension is requested or b) the draw is cancelled, is eighteen thousand (18,000). No tickets can be sold after February 24, 2012 unless a draw date extension has been granted. A maximum of one hundred and twenty-five thousand (125,000) tickets may be sold. Prizes WestJet Getaway Return airfare for two anywhere WestJet flies in the world! Evangeline Trail Getaway Enterprise car rental, $25 Subway Gift Card, two buy one get one free green fees for Greenwood Golf Club, plus a $20 gift certificate for Fundy Complex Evangeline Trail Getaway II Enterprise car rental, $25 Subway Gift Card, two fast passes for Upper Clements Park, plus one family day pass for Oaklawn Farm Zoo New Brunswick Golf Getaway Enterprise car rental, $25 Subway Gift Card, plus two green fees for Golf Bouctouche Moncton Getaway Enterprise car rental, $25 Subway Gift Card, plus two family day passes for Magnetic Hill Zoo Ski Getaway Enterprise car rental, $25 Subway Gift Card, plus two $20 for Wentworth or Crabbe Mountain Halifax Getaway Enterprise car rental, $25 Subway Gift Card, one month family membership for the Dartmouth Sportsplex, plus four day tour passes for Tall Ship Silva Cape Breton Golf Getaway Enterprise car rental, two green fees for Seaview Golf & Country Club, plus a $25 Subway Gift Card Evangeline Trail Getaway III Enterprise car rental, $25 Subway Gift Card, 4 green fees for Digby Pines Golf Resort and Spa, plus a $20 gift certificate for Fundy Complex Explore Nova Scotia Getaway Two nights at the Rodd Grand Yarmouth, three day Enterprise car rental, $25 Subway Gift Card, two lift tickets and equipment rentals for Ski Martock, plus two tickets to a main stage production with Ship s Company Theatre 6. By purchasing a ticket, entrants in the lottery consent to the use of their name and/or photograph in any publicity carried out by Sport Nova Scotia. 7. Employees of Sport Nova Scotia are not eligible to purchase tickets. 8. All regulations of the Nova Scotia Alcohol and Gaming Division shall apply. Don't forget Fill out your Ticket Request Form... pg 7 Set fundraising goals: sucessful fundraising campaigns start with a specific target Be friendly to get the attention of the customer and increase likelyhood of ticket sales Say "Thank you" to people who support your club or organization 2

4 Proud sponsors of Sport Nova Scotia TM Prepared fresh Doctor s Associates Inc. SUBWAY is a registered trademark of Doctor s Associates Inc. Printed in Canada. Canadian version

5 Fundraising requires both optimism and realism. Without the first, few if any gift solicitation efforts would be made. Without the second, few if any would succeed. - Howard L. Jones Fundraising fundamentals Pick a project. Raising money for a specific project (e.g. travelling to a tournament) is generally much easier than raising general funds. Not only is motivation generally higher for specific projects but the sale is often much easier when you can be specific about where the money is going. Set Goals. Most successful fundraising campaigns start with a goal. Setting a specific targeted amount keeps everyone focused and motivated. It s also very important to keep everyone informed about the progress (i.e. how close you are to achieving your goal). One way of doing this is to post a fundraising thermometer in your club. Sell Strategically. When making the ask/sale: Be friendly Get the attention of the customer by using a friendly approach and be sure to make eye contact. Communicate causality communicate why you are raising funds (be specific). Demonstrate need demonstrate how much you need to raise to achieve your goal. Explain the value be sure to explain how much value is in the product you are selling. Make it easy. To facilitate the sale, you need to make it as easy as possible for an individual to make a purchase. At a minimum, make sure you have correct change on hand. For larger displays (e.g. malls), you might want to consider optional ways to accept payment (e.g. credit card, debit). Extend appreciation. Probably the most important step in fundraising is extending your appreciation. Be sure to thank everyone for the purchase. This can be a simple thank you or even a small thank you card or flyer. Saying thanks will make it much easier to fundraise the next time around! Name: Address: Tel: EXAMPLE Grand Prize Return airfare for two anywhere WestJet flies in the world! 10 Getaway Packages* Evangeline Trail Getaway (3) New Brunswick Golf Getaway Moncton Getaway Ski Getaway Halifax Getaway Cape Breton Golf Getaway Explore Nova Scotia Getaway WestJet Getaway *Each getaway includes Subway Cards! Visit sportnovascotia.ca for complete prize details. Draw Date: March 9, 2012 Save $10 lottery license # AGD Limit one coupon per customer. $50 minimum total purchase. Valid at all Sport Chek locations until March 31, 2012, even on sale prices. May not be used in conjunction with any other discount offers. $2 50 off a regular 6 sub $ 1 off a regular Footlong TM sub Limit one coupon per customer. Valid at participating SUBWAY restaurants only until December 31, No cash value. Not for sale. Double or triple meat, extra cheese and bacon extra. May not be combined with coupon offers or discount cards. Not valid with any other promotion or special offer. This coupon has no cash value. Plus applicable taxes. 4

6 Prize donors Digby Pines Golf Resort and Spa Dartmouth Sportsplex Fundy Complex Greenwood Golf Club Golf Bouctouche Oaklawn Farm Zoo Rodd Grand Yarmouth Seaview Golf and Country Club Ski Martock Tall Ship Silva Upper Clements Park Wentworth Valley Developments Thank you to our sponsors A special thank you goes out to Subway and all the sponsors and prize donors whose generosity contributes to making this great program such a success! Official Sponsors Official Hotel Partner of Sport Nova Scotia Preferred Sport Nova Scotia Rates 15 Convenient Locations Free Continental Breakfast Special Fan rates for Family & Friends We Support KidSport

7 Staying True To The Spirit Of Competition. At Enterprise, we salute that competitive spirit and encourage everyone to nurture it within themselves. Official car rental company for SpOrt nova ScOtia. Enterprise Rent-A-Car is a socially responsible corporation. For more information please visit enterprise.com Enterprise Rent-A-Car. A /10 MM 6

8 Ticket Request Form I/we, (name of team or organization), certify that we are members in good standing of. (Provincial Sport or Recreation Organization) I/we agree to take full responsibility for (quantity) tickets. I/we agree to return all unsold tickets accompanied by all monies owed to Sport Nova Scotia as per ticket stubs by no later than Friday, March 2, I/we accept full responsibility of paying for all tickets not returned by the above date. Contact name: Civic/Street Address: Postal Code: Phone: (home) (home) (other) (other) Signature: Privacy Policy: In order to keep participants up-to-date on, Sport Nova Scotia will distribute necessary updates. By checking the box, I consent to the collection and use of my personal information for the sole purpose of receiving this information. For details on the Sport Nova Scotia privacy policy, please visit Sport Nova Scotia 5516 Spring Garden Road 4 th Floor Halifax, NS B3J 1G6 Phone: (902) Fax: (902) tsmith@sportnovascotia.ca This contract must be signed and returned to Sport Nova Scotia by mail or fax before tickets can be sent out to any group. For office use only Date: Tickets: to: # sent: Date: Tickets: to: # sent: Total sent: 7

9 Ticket Reconciliation Form Name of organization: Contact person: Total number of tickets received: Signature: Please fill in the following to calculate the total payable to Sport Nova Scotia. Total number of tickets sold: x $.50 = $ Total number of tickets lost: x $.50 = $ TOTAL AMOUNT PAYABLE TO SPORT NOVA SCOTIA: $ Total number of tickets returned unsold: TOTAL NUMBER OF TICKETS RETURNED: We recommend returning tickets by courier or bus or hand delivering them. If you plan to return them by bus, please make the necessary arrangements for the package to be delivered to Sport Nova Scotia from the bus station. If you plan to mail them, please do so early enough to ensure they arrive on time for the draw. CHEQUES OR MONEY ORDERS ONLY (MADE PAYABLE TO SPORT NOVA SCOTIA); CASH IS NOT ACCEPTED. All tickets are to be returned by Friday, March 2, ***Please complete the evaluation form on page 8. Your feedback is important to us!*** Sport Nova Scotia 5516 Spring Garden Road 4 th Floor Halifax, NS B3J 1G6 Phone: (902) Fax: (902) tsmith@sportnovascotia.ca This sheet must be filled out and reconciled to include and account for all tickets issued prior to being returned to Sport Nova Scotia at the end of the selling period. ALL monies and remaining tickets FROM EVERYONE SELLING TICKETS IN YOUR ORGANIZATION must accompany this sheet. 8

10 Seller s name & phone # Ticket #s issued TOTALS Ticket Tracking Sheet # of tickets issued # of tickets sold # of tickets unsold # of tickets lost Money returned Signature 9

11 Evaluation Form In order for us to keep improving Subway, we need to hear from you. Please take a few minutes to complete the questionnaire. Thank you very much for your participation in Subway 2011! 1. Please rank the following according to scale: 1 = Poor 2 = Fair 3 = Good 4 = Very Good 5 = Excellent Prizes Ticket Selling dates Draw date Communication with Sport NS Ticket price Overall Comments: 2. How did you hear about Subway? Participated before Sport Quarterly Word of mouth Direct mail Newspaper advertisement Website Provincial Sport Organization Other (please specify) SNS building sign 3. How will you use the proceeds from Subway? Facilities Travel Administration Equipment Other (please specify) 4. Did you experience any problems with Subway? No Yes (if yes, please specify) 5. What suggestions do you have for improving the campaign? 10

12 would like to thank all those who participate in this year s Subway campaign. For more information, please visit our web site at or call (902)