Promoting. your photographs. on social media. There? Good one? ! Bad? By Connie Post. Here?

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1 Here?!?? Good one?? There?! Promoting? your photographs? on social media! Bad? A look at popular platforms: Where to go and what to do when you get there? By Connie Post

2 Flickr (SmugMug) Overview Founded in 2004, one of the earliest image- and videohosting services 75M accounts Two account types: free and pro ($49.99 yearly) Pro launched Jan. 8, 2019 Free accounts allow 1,000 older images to be deleted Feb. 5, 2019

3 Tumblr (Verizon) Overview Microblogging focus 450M accounts User activity peaked in 2014 (>100M daily posts) and continues to drop (30M daily posts in late 2018) Free Young demographic (69% millennials) GIFs and video comprise much of the content Adult content banned Dec. 17, 2018

4 500px (Visual China Group) Overview Platform for gaining global exposure in photography community Facilitates connections between photogs and clients (Getty became distribution partner July 1, 2018) Hi-res images 15M users as of September 2018 Accounts: free; awesome, $3.99 monthly; pro, $5.99 monthly; pro + Adobe, $12.99 monthly Allows nudity Images are hosted in China

5 Facebook (Facebook, Inc.) Overview Most popular social media and networking service in the world (29% of global population) 2.27B users as of September 2018 (10% increase year over year) Free Pages: Profile and business >100K files compressed (limit: 2048-pixel width for regular pix; cover: 851px x315px) Can upload from computer

6 Instagram (Facebook Inc.) Overview Best overall photo-sharing app More than 1 billion users (13% of global population) Free Choose personal or business account >100K file size compressed (limit: 1080-pixel width Designed for mobile uploading arduous to upload from computer

7 acebook Tips Facebook is a form of social media, and social media is emotion-based. The purpose is to connect with other people and that means meeting their needs. Share images that evoke emotion. Generally, positive (joy, awe, inspiration, gratitude, pride, hope, etc.) is better than negative (sadness, anger, pessimism, anxiety, fear, etc.).

8 acebook Tips Post when your audience is online. Overall, the most popular time is midweek between 1 and 3 p.m. Early evening is also good, and users are more likely to engage (like, comment, share) at this time. A business page will provide analytics on your particular audience s habits. But the only way a business page will work is if you pay $ to boost your audience. Things can change. Facebook provides core data updates quarterly. The next one is scheduled to be released Jan. 30, 2019.

9 acebook Tips How often should I post? 1-2 times daily

10 acebook Tips Spend time crafting a caption or very brief story people find stories, not data, engaging. Include location, if appropriate. For events, check in.

11 acebook Tips Using the search feature, find groups that share your particular photography interests (i.e., landscape, portrait, street, studio, minimalism, graphics, black and white, infrared, etc.). This is a great way to network, learn new things, get ideas and be inspired. When joining a group, read its rules before you post. If you don t follow the rules, you may be removed from the group. Don t overtag. Tagging 50 people just to get your post noticed will backfire because it evokes a negative emotion annoyance or possibly even anger.

12 acebook Tips Avoid this call to action: Please look at my image on a large monitor to appreciate its magnificent detail!

13 acebook Tips >100K files compressed (limit: 2048-pixel width for regular pix; cover: 851px x315px)

14 acebook Tips Avoid saying: This is a just a quick snap I took on my phone. Stay tuned for the real photo.

15 Instagram Tips Upload a great headshot.

16 Instagram Tips Optimize your personal bio by revealing what makes you interesting. Show a personal touch by following the 80/20 rule: 80% of your content should be your photos; 20% should be about you unless you re not interesting.

17 Instagram Tips Develop a style, limiting your work to 1-3 interests or themes: black and white, graphics, landscape, travel, architecture, adventure, doors, churches, etc. Your bio and style need to align. Collectively, your photos should look like an online gallery, so post only your best work. People typically look at the 9 most recent images to decide whether or not to follow someone. Predominantly blue photos outperform red ones.

18 Styles change over time. Archive don t delete images that no longer belong in your collection. You can restore them at any time. Instagram Tips

19 Instagram Tips Craft a caption or very short story to accompany your image. Geotagged images perform 79% better than those that aren t. Best times are typically early morning, lunch and evening. Tag when relevant. For for Ohio tourism. Look for verified accounts. Spend time on hashtags!

20 Instagram Tips # # # # # # # # # # # # # # # # # # # # # A hashtag (#) is a link directing people to your post. Without hashtags, your photo won t be seen by many people. You re allowed to use up to 30 hashtags. Try to use 30. (Compare to Facebook: More than 2 hashtags will reduce your engagement!) Consider hashtag density. One with less than 500K posts are generally better. Your image will get lost in a very dense hashtag feed with millions of posts. The best way to find good hashtags is on Instagram itself, and that takes time. Consider keeping a list you can choose from and copy and paste.

21 Instagram Tips Grow a community.

22 Instagram Tips Follow photographers you admire. Follow hashtags representing your interests (#Yosemite, #landscape, etc.) Like other people s posts and comment. Reply to comments and keep the conversation going. Your post will become visible in more newsfeeds. Ask open-ended questions to get people to engage. The average user has 821 followers.

23 The app offers 40 filters and basic photo editing tools. Instagram Tips