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1 2018 Media Kit Contact us today

2 Welcome to Messenger Post Media In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. Messenger Post Media publishes 11 publications that reach consumers in the Rochester DMA - primarily Monroe, Ontario and Wayne counties. Together, our newspapers are read by more than 260,000 readers each week. We distribute our products to more than 100,000 homes. We also offer our readers digital news through our MPNnow.com, monroecopost.com and waynepost.com websites and a mobile platform. We reach an average of 160,000 unique visitors, over 560,000 page views and over three million impressions each month.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Monroe, Ontario, and Wayne Counties, NY Rochester Monroe Alamance Ontario Newark Wayne Canandaigua Total Population 947,045 Total Households 387,696 Average Household Income $80,343 Gender Men 358,887 48% Women 390,566 52% Age Median Age: ,601 29% ,895 14% ,397 16% ,560 40% Base: Total Adults - 749,453 Education (adults age 25+) College Graduate 303,082 46% Some College, no degree 115,337 18% High School Graduate 172,493 26% Other 63,391 10% Employment (population age 16+) Executive/Professional/Mgr. 12% Office/Administrative Support 8% Sales 6% Healthcare 6% Services 19% Own a Home 257,340 66% Household Income Under $35, ,660 29% $35,000-$49,999 53,270 14% $50,000-$74,999 67,728 17% $75, ,038 39% Children at Home 117,975 30% Base: Total Households - 387, Claritas, Monroe, Ontario, Wayne Counties, NY

5 Consumer Spending Total Annual Consumer Spending $24 Billion Key Consumer categories Expenditure (in millions) Apparel $871 Computers, Software & Accessories $198 Education $869 Household Furnishing and Appliances $754 Health Care $1,952 Groceries $1,954 Automotive - All $3,814 Pet Related $224 Sports & Recreation $409 Travel $1,034 Dining Out $1, Environics Analytics, Monroe, Ontario, Wayne Counties, NY We will help you increase your sales.

6 Reach Print & digital newspaper delivers 10 6out of shoppers. MPNnow.com Average Monthly Traffic Page Views 562,500 Unique Visitors 115,300 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

7 The ONE SOURCE For Your Customized Multi-Media Solutions PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage ONTARIO COUNTY POST the B SECTION THURSDAY, JUNE 1, 2017 M O N R O E CO P O S T.CO M Be First, Colorful & Prominent Be the first one to be seen by readers by placing your ad here! MONROE COUNTY Call today for rates and information Hospital or private practice? ROLES CAN LOOK VERY DIFFERENT BETWEEN THE TWO BY MARY ELLEN SLAYTER MONSTER.COM D Other ways the two differ include: Support. Hospitals are likely to have more administrative support, so you could find yourself doing more data entry or paperwork at a private practice. Patient population. While things can get hectic at private practices, they tend to see more preventive cases or ongoing issues, while hospitals tend to have more patients in life-threatening situations, Cardillo said. Flexibility. Hospitals can offer more options on shifts but less flexibility during those shifts; a private practice often has regular business hours, but flexibility within them. In a private practice, you can ask if you can come back 30 minutes later from lunch; you certainly can t do that in a hospital, Cardillo said. eciding where you want to work as a health-care provider is a pretty big choice. A multi-state hospital system, for example, has a very different vibe than a neighborhood clinic owned by a family doctor. Each organization comes with its own rewards and headaches. They each come with their own paths for career development, too. There will always be opportunities at hospitals, but not only are the opportunities outside the hospital growing, but so is the scope of work, said Donna Cardillo, a nursing career coach and author based in Sea Girt, New Jersey. Here s a breakdown of the three biggest differences between working in a hospital and a private practice. How everyone works together How you get paid Hospitals often have higher base pay, but they also tend to have set pay schedules for roles, and even include salary caps. Private practices tend to pay less but have more room for negotiation, depending on the size and scope of the practice, Cardillo said.other ways the two can differ include: Metrics. Would your compensation be tied in any way to patient or satisfaction metrics? Hospitals may be more likely to use metrics. Overtime and differentials. Would you have opportunities to work extra hours? In hospitals, RNs and LPNs have plenty of chances to pick up shifts and earn differentials, Cardillo said, but that may be rarer at a private practice that is open only during regular business hours. Employee benefits. What kind of health insurance is available? Many hospitals are self-insured and because they have more employees, they re often able to keep employee costs down, says Carmen Kosicek, a nurse and CEO at Alay Health Team in Pewaukee, Wisconsin. However, you might be limited to care within the hospital and affiliated providers, she said. FREEPIK/MCN ILLUSTRATION] Perks. Hospitals have larger HR budgets and may be able to pay for things like relocation, tuition reimbursement and other perks. How you spend your time In a hospital, higher volume expec tations and a larger support staff mean providers will usually see more patients with a larger variety of issues. The role of nurses in particular has expanded at hospitals, Cardillo said. Besides direct bedside care, they may also be care managers or case managers, she said. Private practices may provide more of a routine, Cardillo saids, but they may also provide the opportunity to add higher value to a care role. People who work in private practice often have the chance to contribute to broader patient education, for example. Large hospital systems may feel similar to an established corporation, while working at a smaller private practice may sometimes feel like a startup everyone pitches in where they re needed. Other factors that tend to differ between the two: Model of care. How is patient care managed? Is it team-based, holistic, top-down? In a private practice, the provider is often the ultimate decision-maker, versus a business-minded person in a hospital, Kosicek said. Career path. A private practice may be able to offer more flexibility and opportunity for self-driven research or advocacy, Cardillo said, while a hospital may have a more structured path. But a hospital also may be able to offer greater opportunity for advancement and have more resources for employee development. HR processes. How is performance monitored and assessed? What is the process for addressing patient complaints or performance evaluations? Hospitals are more likely to have an established HR process, as well as collectively bargained discipline procedures. Private practices may be more flexible, but may not have processes in place. MONROE COUNTY POST B SECTION OCTOBER 19, 2017 PAGE 2 MESSENGER messengerpost POST MEDIA jobs to advertise call or classifieds@messengerpostmedia.com CLASSIFIED JOBS PAGE A1NEWS WAYNE COUNTY Friday, May 12, 2017 Friday, Month Day, 2011 Friday, September 1, 2017 A1NEWS Sodus-Williamson PENNYSAVER Friday, October 20, 2017 T IMESAVER Friday, August 25, 2017 Serving Western Wayne County A Messenger Post Media Publication MPNnow.com DIGITAL SOLUTIONS mpnnow.com monroecopost.com waynepost.com ThriveHive We deliver shoppers to your business.

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 Messenger Post Media provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us mpnnow.com monroecopost.com waynepost.com 73 Buffalo Street, Canandaigua, NY (585) Subscriptions: (585) Advertising: (585) extension #217