Yong Gu Suh. Professor of Marketing. Biography. -Research Areas. -Undergraduate/MBA Teachings. -Publications. Sookmyung Women s University

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1 Yong Gu Suh Professor of Marketing Sookmyung Women s University Department of Business & Economics Biography YongGu Suh (53) is Professor of Marketing at Sookmyung University in Seoul. He received a doctoral degree from Oxford University in 1996 and worked for KIET as a research fellow before he joined the University. He has published more than 12 books including <I.D.E.A: Creating Brand Star> and <Secrets of Brand Aura>. His academic papers appeared in<journal of Business Research>, <Journal of Consumer Marketing>, <Journal of International Consumer Marketing>, <Asia Pacific Business Review> and major Korean academic journals. He had been a founding director of the LCB Hospitality MBA program from 2006 to 2010 and he served as the Chairman of the KODIA (Korea Distribution Association) from 2014 to Research Areas Brand Marketing, Retail Management, Future Trends -Undergraduate/MBA Teachings Marketing, Brand Marketing, Retail Management -Publications (Page 2~9) 1

2 Journal Publications 61. Jeong and Kim and YongGu Suh (2015), Multiple Reference Effects on Restaurant Evaluations, International Journal of Contemporary Hospitality Management 60.Yong Gu Suh, Hur J.Y., Gary Davies (2015) Cultural Appropriation and the Country of Origin Effects", Journal of Business Research 59. Yong Gu Suh, Ji Wan Kim, Freddy Lee (2015) "Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality", Services Marketing Quarterly, 36: Hee Jung Lee, Young Gu Suh (2012), Understanding and Measuring City Brand Personality, International Journal of Tourism Sciences, 11(3), Hee Jung Lee, Young Gu Suh (2011) Articles : The Roles of Personality Congruence on City Brand Preferences, Korea Journal of Tourism and Hospitality Research, Vol.26 No Suh, Y and Howard, E (2009) "Restructuring retailing in Korea: the case of Samsung- Tesco", Asia Pacific Business Review, 15(1), Yong Gu Suh and Dong Sung Cho (2006) "Measuring the National Image: The Case of South Korea", Creating Images and the Psychology of Marketing Communication Ch.7, LEA 54. Yong Gu Suh et al. (2005) "Country-of-Manufacture Effect in Consumer Choice", Journal of Korea Trade 53. Yong Gu Suh (2005) "Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount context", Journal of Consumer Marketing Vol Suh Yong Gu, Kim Yong Yul, (2005) "Valuing the Country Brand and Implications for Korea", Research of International Commerce, Vol.28 No.2 2

3 51. Yong Gu Suh. J.B. Kim (2001) "The Role of Country Image in Developing Global Brands", Journal of Korea Trade 50. Yong Gu Suh et al. (2001) "The Role of Country-of-Origin and Country-of-Target in Consumer's Prototype Product Evaluations", Journal of International Consumer Marketing 49. Yong Gu Suh, J.B. Kim (2000) "The Role of Product and Country Images in Evaluations of Foreign Products", Journal of Korea Trade Journal Publications (Korean Language) 48. Kim Yoon Hee, Suh, Yong Gu (2016), Structure of Experiential Consumption in Korea s Art Museum, Journal of Culture Industry, Vol.16 No Suh, Yong-Gu, Kim, Bo-Yong, Youn Jung Moon(2016), Consumer Purchasing Intention Corporate Brand Aura, Journal of Consumer Studies, Vol.27 No Suh, Yong-Gu, Han KyungDong (2015) The impact of Large Discount Stores on the Retail Trading Area in Seoul Metropolitan Area: A Spatial-Econometric Analysis, Journal of Channel and Retailing, Vol.20 No Yong-Gu Suh, Kin Hyo-Jin, Suh, Yong-Gun (2015) Demand Forecasting of Culture Tourism Facilities and Consumer Benefit Analysis, Journal of Culture Industry, Vol.15 No Yong-Gu Suh, Kim, Bo-Yong (2014) "DBRQ Model Development to Measure Image- Intangible Assets of a Firm, Journal of Product Research, Vol.32, No YongGu Suh, He Sean Yoo, Hayran Kim (2014) A Study on the Influence on Brand Attachment and Loyalty of Cosmetic Brand Authenticity, Journal of Channel and Retailing, Vol.19 No.2 3

4 42. YongGu Suh, Youn Jung Moon, Yong Kun Suh (2013) Different Perceptions of Shopping Malls among Shoppers & Mall Managers, Journal of Product Research, Vol.31 No YongGu Suh, Boyoung Kim (2013) Power Components of Corporate Image Intangible Assets based on Design, Brand, and Reputation, Archives of Design Research, Vol.26 No Young Gu Suh, JoonHee Na (2012) Internal Branding and Employee Satisfaction: The Case Analysis of Service Organization Using IDEA Framework, Journal of Commodity Science and Technology, Vol.30 No Yong Gu Suh, Suk Kyung Kim (2012) Policy Study on Korean Retail Micro Business, Journal of Channel and Retailing, Vol.17 No Ji Wan Kim, Yong Gu Suh, Dong Han Lee (2012) The Role of Shopper-Based Mall Equity (SBME) on Shopping Mall Equity, Journal of Product Research, Vol.30 No Suh, Yonggu, Kim, Hye-Ran, Hyun, Jungah (2011) A Study on Social Commerce Consumer Characteristics and Categories, Journal of Product Research, Vol.29 No Yong Gu Suh, Hye Ran Kim, Yeu Jin Kang (2011) A Study on Smartphone User Categories using Q Methodology: Providing CEOs New Strategic Perspectives, Journal of CEO and Management Studies, Vol.14 No YongGu Suh, Kim Sae-Rom, Suh Yong-Kun (2011) Exploring Consumer Types of Lowcost Carrier Using Q Methodology, Journal of Tourism Science, Vol.35 No Kim, Sung-Ah, Suh, Yong-Gu, Moon Chul Woo (2011) The Effect of the Personality of Emotion Worker on Service Performance and Turnover Intention, Journal of Product Research, Vol.29 No.5 4

5 33. Ham, Hyun-Jin, Suh, Yong Gu (2011) Consumer Types in the Performing Arts Industry by Q Methodology, Journal of Product Research, Vol.29 No Sung A Kim, Youn Sung Kim, Yong Gu Suh (2011) Stress Effects of the Call Center Customer Service Representatives on Service Recovery Performance, Journal of the Korea Service Management Society, Vol.12 No Lee Su Hee, Suh Yong Gu (2010) A Study on the Differences of Purpose for Selecting Hotel Banquets, Journal of Product Research 30. Lee Dong Il, Suh Yong Gu (2010) Dynamic Growth of On-Line Shopping and its Implication on the Channel Policy : The Case of South Korea, Journal of Channel and Retailing, Vol.15 No Jong Pil Yu, Yong Gu Suh, Yong Kun Suh (2009) The Effects on Brand Customer Satisfaction, Loyalty and Self-identification by Brand Personality in Airline Services, Korean journal of Tourism Research, Vol.23 No Joo Kyoung-Mi, Suh Yong-Gu (2009) The Role of Pharmaceutical Corporate Reputation on Brand Equity and Customer Loyalty, Journal of Commodity Science and Technology, Vol.27 No Eun Jeong Noh, Yong Goo Suh (2009) The Cross-Cultural Study about Effects of Service Quality Dimensions on CS in Korea and China, Journal of Global Academy of Marketing Science, Vol.19 No Rho Eun Jeong, Suh Yong Gu (2008) The Study of Korean-type Discount store Service Quality Scales(KD-SQS), Journal of Channel and Retailing, Vol.13 No.3 5

6 25. Suh Yong-Gu, Lee Dong-Han, Kim Ji-Wan (2008) "A Study on Gender Effects on Customer's Self-Identification, Relationship Satisfaction and Loyalty in Family Restaurants", Journal of Tourism Science, Vol.32 No Yong Gu Suh, Eun Kyung Lee (2008) "An Exploratory Study on Channel Equity of Electronic Goods", Journal of Global Academy of Marketing Science, Vol.18 No Suh YongGu, Han KyungDong (2008) "A Proposal for Korean Retail Industry Statistics", Journal of Channel and Retailing, Vol.13 No YongGu Suh (2007) Regulations on Large-Scale Stores", Journal of Channel and Retailing, Vol.12 No Suh Yong-Gu, Shin Do-Chull, Kwon Soon-won (2007) "Status of Korean Hospitality Industry and Human Resource Development Structure", Korean journal of Tourism Research, Vol.31 No Yong Gu Suh, Sung Jun Hong, Jong Pil Yu (2007) "The Impacts of Design Orientation on Brand and Reputation Orientation", ASIA MARKETING JOURNAL, Vol.9 No Suh Yong-Gu, Lee Yu Seon (2007), Channel Patronage in Cosmetic buying ", BUSINESS MANAGEMENT REVIEW 19. YongGu Suh, Seunghee Im (2006) "Retail Brand Value Measurements and the Relationship with the Market Performance", Journal of Channel and Retailing, Vol.11 No YongGu Suh (2006) "Manufacturer-Retailer Relations in Korea: Exploratory Case Study on Long-Term Relationship", BUSINESS MANAGEMENT REVIEW, Vol.37 No.1 6

7 17. YongGu Suh, SuMin Han (2006) " A Study on Corporate Personality: Comparative Analysis on the external and internal customer ", BUSINESS MANAGEMENT REVIEW, Vol.36 No Suh Yong-Gu, Im Seung-Hee (2005) "The Development and Application Strategy of DBRQ(Design Brand Reputation Quotient)", Korea Journal of Business Administration, Vol.18 No Suh Yong-Gu (2005) "Case Study: One Company-Two Identities", BUSINESS MANAGEMENT REVIEW, Vol.35 No Moon Joo Hee, Suh Yong Gu (2005) "Store Brand Building Strategies", BUSINESS MANAGEMENT REVIEW, Vol.35 No Yong Gu Suh, Jong Sung Park, (2004) " Analysis on the Investment Returns of Korean Retail Companies -Department Stores vs. Discount Stores-, Journal of Channel and Retailing, Vol.9 No Suh Yong-Kun, Suh Yong-Gu (2004) The Effects of Korean Fever in Influencing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process, Korean journal of Tourism Research, Vol.28 No YongGu Suh, Han Gyung Dong (2004) Analysis on the Saturation Factors of Korean Discount Stores, Journal of Channel and Retailing, Vol.9 No Suh Yong-Kun, Suh Yong-Gu (2003) A Study on Development Strategy of Tourism and Entertainment Shopping Mall - A Case of Jeju Free International City -, Journal of Tourism Science, Vol.14 No.3 9. Kim Jai Beom, Suh Yong-Gu (2003) A case of e-business, Success Strategies of Domestic Internet Shopping Mall: CJ, Korea Research of Business Management, Vol. No.1 7

8 8. Bae Sang Gen, Suh Yong-Gu (2003) The Roles of Retail Industry in Korean Economy, BUSINESS MANAGEMENT REVIEW, Vol. 32 No.2 7. Suh Yong-Gu (2002) Store Brand Valuation, Retail Business Research 6 Bae Sang Gen, Suh Yong-Gu (2002), Growth Model Development in Korean Retail Industry, Journal of Channel and Retailing 5. Yong Gu Suh (2002) New Concept of PC-Audio: New Q Gold, Research of Business Education, Vol.5 No.1 4. Lee Chan Woo, Suh Yong-Gu (2001) Case study of Developed Country image management, BUSINESS MANAGEMENT REVIEW, Vol.31 No.1 3. Suh Yong-Gu (2000) A Study on the Consumer Preference Attributions of Internet Shopping Mall, BUSINESS MANAGEMENT REVIEW, Vol.30 No.2 2. Suh Yong-Gu (2000) Reshaping of Jeju international Free City: Perspectives and Prospects, Research on the Institute of East Asian Affairs, Vol. 11 No.- 1. Suh Yong-Gu (1998)"A Study on the corporate regulatory of the distribution industry, Regulatory Studies, Vol.7 No.2 8

9 Books 12. Yong Gu Suh, and I. K. Koo (2015) Brand Marketing (Harck)_Text Book 11. Yong Gu Suh, and M.H.Park (2014) Korea s Future in 2030 (Leesuwon) 10. Yong Gu Suh, and J.H. Lee (2012) Retail Management (Seoul Economy Business) Text Book 09. Yong Gu Suh, et al. (2012) International Marketing (Business Press) 08. Yong Gu Suh, H.S. Yoo (2010) Story Marketing (MyungJin) 07. Yong Gu Suh (2010) I.D.E.A: Creating Brand Star " (MyungJin) 06. Yong Gu Suh (2009) Secrets of Premium Brand (Seoul Economy Business) 05. Yong Gu Suh (2009) Secrets of Brand Aura (Seoul Economy Business) 04. Yong Gu Suh (2006) Invisible Engine for Growth: Design-Brand-Reputation (Samsung Economy Research Institute) 03. Yong Gu Suh (2006) Winning Strategy in Red Ocean Market (Window Publisher) 02. Yong Gu Suh (2004) Mini Skirt Marketing (Seoul Economy and Business) 01. Yong Gu Suh (2003) Blue Ocean Creating Marketing (Window Publisher) Books in English Dong-Sung Cho, and Yong-Gu Suh (2006), Measuring the National Image: The Case of South Korea, Creating Images and the Psychology of Marketing Communication, LEA -The End- 9