New Ways to Sell - Expanding Your Reach

Transcription

1 New Ways to Sell - Expanding Your Reach IRCE 2016 Ecommerce Technology Workshop June 7th, 2016 Chicago

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3 SPEAKERS Bernardine Wu CEO Charles Hunsinger Vice President, Customer Technologies 3

4 Customer s expectations are at an all-time high But it s hard to keep up or get ahead The speed of innovation is outpacing the speed of its adoption Difficult if not impossible to separate the wheat from the chaff Opportunity costs vs. costly mistakes how to pick correctly? Digital teams are under-resourced and focus on table-stakes Project roadmaps are oversubscribed Optionality in vendor selection is nauseating Peer-to-Peer sharing and leverage is malnourished Brands and retailers who keep up are rewarded with loyalty

5 Say Hello to Mae Will is Coming Soon Just your typical Millennial consumer Roughly 80 million Millennials in the US alone Spending $200 billion annually by 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone (Forbes) Tech savvy, Mobile, Social Collaborative and Value-driven Crave Experiences over Stuff Generation Z not long before he s shopping, too 60 million Raised with smartphones and social media Information intake vs losing interest Value privacy Sensible and pragmatic Gender neutral Entrepreneurial 5

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7 Senior retail executives receive ~400 s to their inbox every week about new technologies

8 TOP 3 THINGS HOLDING RETAILERS BACK FROM INNOVATING Budget - 79% Other Priorities - 77% Lack of Proven ROI - 61% Source: FitForCommerce Jan 2016 Survey

9 Digital Execs Need Help An organized and time-efficient way of staying knowledgeable on innovation in the industry, and a narrative for up and coming trends A partner who understands their business and can apply market knowledge and best practices in a practical way A structured and on-going opportunity to learn from each other s experiences Simple access and ease of testing and onboarding new solutions, as well as offboarding painlessly 9

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11 L.L.Bean has been delivering classic styles, outdoor gear and expert advice for over 100 years. Founded in 1912 by Leon Leonwood Bean Guided by L.L. s belief in keeping customers satisfied, the company has grown to a global organization with annual sales of $1.6 billion. Flagship retail location in Freeport, Maine

12 L.L.Bean Spring 2016 Campaign High-quality, durable goods are an improved alternative to disposable fashion Campaign running across digital and social media components, along with traditional media "When did we stop valuing things to get better over time? When did disposable become our default?" "At LL Bean, we didn't stop and we never will."

13 Experiential - A new adventure every day

14 Experiential Product aligned storytelling Online In-stores 14

15 The Connected Consumer - Mobile The real power of mobile Mobile in-store To app or not to app Context and location matter

16 Social Tackling social Influencers Social commerce

17 Conversational Commerce the next evolution of social and messaging Mobile payment mechanisms are now commonplace in chat apps Since you can send money directly within Facebook Messenger, that payment vehicle can in turn be used to pay bots for products. 17

18 Content Reinvented How it influences the shopping decision Make it personal Make it sharable Make it shopable

19 The Future is Now Virtual helpers the center of your ecosystem Augmented reality - enriches the real world In store digital displays smart shelves and interactive mirrors Virtual reality a fully immersive store shopping experience 19

20 Virtual Reality & Augmented Reality

21 In Summary Retail hasn t actually changed. Retail is still all about being where consumers are and interacting with them in the ways they want, when they want! 21

22 Takeaways 1. Change is seldom easy, especially when the future is uncertain. Big changes, especially, require commitment and can attract organizational antibodies. 2. To effectively scale new business models, established retailers should pursue small moves, smartly made testing, scaling, and incorporating the most successful ideas as foundations for their evolving businesses. 22

23 Subscriptions & Memberships 23

24 Anywhere, Everywhere, on Impulse Facebook Twitter Pinterest 24

25 Discovery Tools & Personal Shoppers Mona AI App

26 Experiential

27 Digitized Inventory

28 Helping Her Learn More

29 Chat Chatbots Mobile Messaging Where she spends time

30 MAKE ROOM FOR THE Make Room for the Robots ROBOTS

31 Customization & Personalization

32 3D Printing & Knitting

33 Smart Everything

34 IoT (Internet of Things) The Internet of Things (IoT), the technologies that transform everyday objects into smart devices, could be worth as much as $1.7 trillion by

35 MAKE IT EASIER TO PAY Payment & Fulfillment Say cheese! Or just walk out

36 Drones for Delivery

37 Thank you. Questions? Bernardine Wu - FitForCommerce Charles Hunsinger - L.L. Bean techworkshop@fitforcommerce.com