Grow Your Practice with LinkedIn

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Cassandra Newton
5 years ago
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1 Grow Your Practice with LinkedIn A Lawyers Do Social Media Program

2 Let s connect online. Join me! If you are on Twitter, follow me at n If you are on Facebook, let s connect at n n (Business Page) (Personal Page) If you are on LinkedIn, find me at n n (Personal Profile) (Company Page) Copyright 2014 Upward Action LLC All Rights Reserved.

3 When using LinkedIn you should be doing one (or more) of the following: Building Your Brand n Personal Profile n Law Firm Page Building Your Network n LinkedIn Inbox n Affiliations n Groups n Search Building Your Social Brand Authority n Status Updates n Group Updates Copyright 2014 Upward Action LLC All Rights Reserved.

4 10 Reasons Lawyers Should Leverage LinkedIn to Attract Business 1. Shorten the cycle for closing deals 2. Rekindle past relationships 3. Strengthen current relationships 4. Attract new relationships 5. Increase your online visibility 6. Establish social brand authority 7. Facilitate conversations within your industry 8. Expand the audience for your content 9. Monitor new information in key market segments 10. Leverage your time to increase your impact Copyright 2014 Upward Action LLC All Rights Reserved.

7 Use a clear photo that strengthens your personal brand and showcases your personality. These images are included as a reference only. They are from public profiles and may include current or former clients of Upward Action LLC.

8 Create a descriptive professional headline that: tells potential clients what you do + helps search engines find you. n Use keywords I d love to hear about how you are using these tips. Leave a message on our Facebook page at or send a Tweet that includes the hash tag #UpwardAction. Copyright 2014 Upward Action LLC All Rights Reserved.

9 Help potential clients & search engines find your profile. These images are included as a reference only. They are from the public profiles of these attorneys.

10 Write the summary description of your profile with prospective clients and search engines in mind. n Tell your story in 2000 characters (approximately words) n Use keyword phrases I d love to hear about how you are using these tips. Leave a message on our Facebook page at or send a Tweet that includes the hash tag #UpwardAction. Copyright 2014 Upward Action LLC All Rights Reserved.

11 This image is from this lawyer s public profile. It is included for your reference only. You can review the full profile at

12 This image is from this lawyer s public profile. It is included for your reference only. You can review the full profile at

http://www.linkedin.com/in/kayvanwey Visit http://linkedin.

15 Leverage video, articles and ebooks to answer frequently asked questions and also tell your story. Sharing this type of information warms up a cold market. This image is from this lawyer s public profile. It is included for your reference only. You can review the full profile at

16 Consider listing your practice areas and the specific skills that you use in your practice (e.g., trial advocacy, negotiation, etc.) in the skills and expertise section of your profile. Check with your state bar for restrictions regarding the use of this section of your profile. Use a disclaimer when appropriate. Copyright 2014 Upward Action LLC All Rights Reserved.

17 Sample Disclaimer - for the Skills & Expertise portion of your LinkedIn profile. The skills and expertise listed below represent my [law firm s] practice areas and the skills employed in these practice areas. They do not and are not intended to suggest that I am a specialist in any of the areas listed. Copyright 2014 Upward Action LLC All Rights Reserved.

18 Visit to review this profile online.

19 Highlight your background & spotlight your publications to build credibility. Include links to the online version of the publications when possible.

20 Build Credibility and Expand Your Network with Organizations This image is included as a reference only and is from this lawyer s public profile.

21 LinkedIn can help expand your network by suggesting people you should know when you list all of your: n n n n places of employment educational institutions professional organizations volunteer organizations Including this information in your profile also builds your personal brand and helps to establish you as a leader in your industry. Copyright 2014 Upward Action LLC All Rights Reserved.

22 Write descriptions of past jobs and experiences in a way that appeals to prospective clients + search engines. n n n Use keywords Use multi-media Ask for recommendations Copyright 2014 Upward Action LLC All Rights Reserved.

24 Make it easy for people who visit your profile to find you online and offline.

25 Be thorough when completing the contact portion of your profile. n Include links to landing pages or specific pages on your website (e.g., About Us, FAQ, electronic newsletter, download page for an ebook or special report). n Create custom titles for each website URL. n Create a custom URL for your LinkedIn personal profile page. Use your name, if it is available. n Connect your Twitter account to your LinkedIn profile. n Connect your instant messenger service if you use one. Copyright 2014 Upward Action LLC All Rights Reserved.

26 Be strategic when selecting websites and choosing a custom URL for your LinkedIn Profile. Lead the search engines to your profile with your headline.

27 Build Your Network: Current Connections

28 Build your network with your current connections

29 Build Your Network: Affiliated Connections

30 Build your network by connecting with alumni from your educational institutions.

31 Build your network by connecting with people in groups.

32 Build Your Network: New Connections

33 Build your network by letting LinkedIn bring people to you.

34 LinkedIn Can Help You Find Your People: Use LinkedIn Search to find interesting connections, companies and groups by practice area.

35 Build Your Social Brand Authority: Engage

36 Sharing is Caring. Caring is Profitable. Build Your Social Brand Authority with Updates n Post a short excerpt from your blog and include a trackable URL. n n n n Link to an article that relates to your practice area, target industry, local community or that otherwise may be interesting to your market. n Post a brief note about a new regulation or recent court decision that is relevant to your target market. n Post a news announcement about you or colleagues. n Post a link to an article where you are mentioned or quoted. I d love to hear about how you are using these tips. Leave a message on our Facebook page at or send a Tweet that includes the hash tag #UpwardAction. Copyright 2014 Upward Action LLC All Rights Reserved.

37 Let LinkedIn Help You Engage Your Network Pay Attention to Status Updates n Monitor status updates. Like or leave comments on updates by your connections that you find interesting. n Pay attention to LinkedIn notices about work anniversaries, new jobs and birthdays of your connections. Use this opportunity to interact with your network. n Respond to people who like or leave comments on your status updates. I d love to hear about how you are using these tips. Leave a message on our Facebook page at or send a Tweet that includes the hash tag #UpwardAction. Copyright 2014 Upward Action LLC All Rights Reserved.

38 Build Your Social Brand Authority with Groups Get Started by Following LinkedIn Suggestions

39 Build Your Social Brand Authority with Groups Be selective. Pay attention to the factors that matter.

41 This law firm page included as a reference only. This is the image of a public page that you can view at

42 This law firm page included as a reference only. This is the image of a public page that you can view at

43 This law firm page included as a reference only. This is the image of a public page that you can view at

This is an image of the UpwardAction page. Visit us at http://linkedin.

45 Build Your Social Brand Authority: Leverage Recommendations

46 The Truth About Recommendations n Recommend others to build goodwill and increase your visibility n Receive recommendations to build your social brand authority and increase your visibility n Clients (if allowed) n Colleagues n Audience members who attend your speeches and other presentations n Colleagues from charitable organizations n Fellow volunteers with religious and civic groups n Fellow members of the bar n I d love to hear about how you are using these tips. Leave a message on our Facebook page at or send a Tweet that includes the hash tag #UpwardAction. Copyright 2014 Upward Action LLC All Rights Reserved.

47 Free or Premium What are some advantages? n Connection management n More InMail opportunities for prospecting n Review full profiles for prospecting n More Introductions useful when you don t have a direct connection Copyright 2014 Upward Action LLC All Rights Reserved.

49 Organize Your Connections

51 Third Party Resources

Leverage Your Time www.upwardaction.com/hootsuite.com The link contained on this page is an affiliate link.

52 Leverage Your Time The link contained on this page is an affiliate link. UpwardAction may receive compensation if you invest in this program using the link above; however, please know that we only recommend tools that we or our clients have used with success.

53 Manage Your Network

54 Disclaimers ::: ::: Privacy

55 Consider a Disclaimer Add it to the Advice for Contacting section of your profile. Sample Language The information contained on my LinkedIn pages is for general informational purposes only; it is not legal advice. Neither reading the information here nor sending a message using LinkedIn or establishes an attorney-client relationship. Copyright 2014 Upward Action LLC All Rights Reserved.

56 Manage Your Privacy Settings

57 Manage Your LinkedIn Account for Maximum Impact in Minimum Time. FAST START PROCESS 1. Optimize Your Personanl Profile and Law Firm Page n Quarterly (optimal) / Bi-Annually (minimum) 2. Sync Your Database n Monthly (optimal) / Quarterly (minimum) 3. Make New Connections n Weekly (optimal) / Monthly (minimum) 4. Monitor Groups n Weekly 5. Monitor Homepage n Daily (optimal) / Weekly (minimum) 6. Update Personal Profile Status n Daily (optimal) / Weekly (minimum) 7. Update Company Page Status (automate) n Daily (optimal) / Weekly (minimum) Copyright 2014 Upward Action LLC All Rights Reserved.

58 Apply for a Complimentary Strategy Session If you are ready to leverage the power of the Internet and social media to build momentum and attract ideal opportunities, we should talk. Go to to apply for a complimentary strategy session with me and we ll discuss the best way to leverage the Internet to accomplish your goals. Once we receive your application, someone from Team UpwardAction will contact you to schedule our call. I look forward to helping you. My best to your best! TC Cooper

TC s proven strategies have helped her clients leverage the power of social marketing to increase their influence, impact and income.

59 Tasha (TC) Cooper, Esq. is a digital marketing strategist and online branding consultant. She is also the CEO of UpwardAction, where she teaches lawyers how to use social media and marketing to attract ideal business opportunities. TC s proven strategies have helped her clients leverage the power of social marketing to increase their influence, impact and income. She is available for law firm retreats, online business development consulting and social media training. You can learn more about her work at Copyright 2014 Upward Action LLC All Rights Reserved.

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