An Introduction to MarketLink:

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1 An Introduction to MarketLink: Are you eligible to receive a free SNAP/EBT system for your market? August 13, 2014

2 Wholesome Wave & Farmers Market Coalition Wholesome Wave strives to create a vibrant, just, & sustainable food system. Programming in 25 states and DC 3,500 participating farmers 70 community-based partners 350 participating markets And partnerships with hospitals, community health centers and food hubs Farmers Market Coalition is dedicated to strengthening farmers markets across the United States. A national membership organization that helps ensure that farmers markets succeed--today and tomorrow. We provide the growing farmers market movement with information, tools, and representation at state and federal levels. We build networks, inspire leadership, and connect established and new farmers markets with resources for success.

3 Agenda Rogelio Carrasco, USDA s Food and Nutrition Service (FNS) Amy Crone, Project Manager for NAFMNP s MarketLink & Executive Director of the Maryland Farmers Market Association Sara Berney, Executive Director of Wholesome Wave Georgia Q & A

4 250+ Attendees from 42 States How Would You Describe Your Organization Direct Marketing Farmer 3% State, Local, or Tribal Agency 27% Farmers Market 26% Producer Network or Association 1% Other 9% Non-Profit Org 34%

5 SNAP, Farmers Markets, and Market Link OVERVIEW OF AN OPPORTUNITY

6 Background USDA committed to local food systems; expanding access to healthy food for SNAP participants USDA prioritizes increasing availability of SNAP at farmers markets FY12: FNS provided $4M to SNAP State agencies for EBT equipment States have retained these funds through FY14. Approximately $3 million remains In FY13, FNS received additional $4M FNS contracted with NAFMNP

7 NAFMNP Contract Tasks Identify eligible markets (FM) & direct-marketing farmers (DMF) Recruit them to participate in SNAP Provide technical assistance Distribute $4 million in wireless SNAP EBT equipment Work with States

8 Methods Marketlink.org Streamlined, one-stop-shop Process previously disconnected Network of local, on-the-ground representatives Training and promotional materials Blogs/articles in relevant media/trade publications.

9 Statistics SNAP-authorized farmers markets SNAP redemptions at farmers markets SNAP-Authorized DMFs SNAP redemptions at direct-marketing farmers FMs submitting SNAP applications with NAFMNP help DMFs submitting SNAP applications with NAFMNP help FMs that have received EBT equipment through Marketlink DMFs that have received EBT equipment through Marketlink End of FY13 July 1, ,457 $16,392,331 1,600 $4,768,759 2,826 [15.02% over end of FY13] $8,076,360 [11.30% over same date in FY13] 2,193 [37.06% over end of FY13] $3,163,613 [6.02% over same date in FY13] June 17, 2014 July 14,

10 TM

11 Our Partners USDA Food & Nutrition Service National Association of Farmers Market Nutrition Programs (NAFMNP) The NOVO DIA Group, Mobile Market+ TM WorldPay TM

12 What Is MarketLink? MarketLink TM is a Complete Technology Solution. MarketLink TM provides new state-of-the-art equipment to direct-marketing farmers and farmers markets to increase sales and build customer base. MarketLink TM is a national program with a solution for ALL farmers and farmers markets!

13 MarketLink Options Eligible for FREE terminal Not eligible - need terminal & service New iphone, card reader, and printer with one-year warranty to process ALL SNAP, Debit, and Credit Card Transactions, wherever you sell. Unlimited Mobile Market+ TM data services for 2 years. No annual fee for Merchant processing account with WorldPay TM the first year. World-Class Technical Support from day one! Purchase terminal(s) and card reader(s) and get the processing plan Not eligible - need service Sign up for the processing plan if you have a compatible terminal already

14 MarketLink Overview NAFMNP Eligibility USDA Authorization WorldPay CPA

15 You must have an active account that you check regularly. T R You must have a bank account for the electronic transactions. H E You will be required to submit copies of documentation to USDA via USPS or fax. I T M Social Security Number (SSN) is required by USDA. Collect all of your business information to have ready to complete the necessary forms. N O E G M S B

16 1 ELIGIBILITY ASSESSMENT FARMERS MARKETS FARMERS OPTIONS AVAILABLE FOR THOSE NOT ELIGIBLE

17 2 USDA AUTHORIZATION A. Register as a SNAP Retail Merchant on the USDA Online Store Application site (Tip Sheet on eauthentication) B. Complete the Online Store Application Sample Completed Application C. Submit additional documentation via Fax or USPS Copy of photo ID Copy of SSN card Any business licenses as appropriate

18 from EEMS for eauthorization

19 Login to Begin Application

20

21

22 3 WORLDPAY CPA Number to call for assistance:

23 Final Steps for Setup

24 Equipment Package

25 MarketLink TM Terminal Program Option Description USDA Program Cost (Free to Eligible Farmers Market or Farmers) Individual Cost A B C Full equipment package iphone, reader, printer Reader & Printer Bring Your Own Device Option* Vx610 Wireless Terminal $1,963 $689 $650 D Vx520 Wired Terminal $225 *must be Apple ios 6.0 or above device as of May 2014

26 MarketLink TM Terminal Program: Fees & Commitments Option Description Year 1 Year 2 Year 3 A / B / C / D Annual fee for payment processing $0 $120 $120 A / B A / B / C / D A / B License Fee for MobileMarket+ Transaction fees Wireless Data Service (2 yrs) $0 $0 $100 SNAP: 15 cents per transaction Credit & debit: 1.79%** of sale plus 15 cents $0 $0 C Data Cost $19.95 / month C Transaction fees Additional $0.05 per transaction **For qualified transactions

27 MarketLink TM Early Termination Fees Early Termination Fees to exit WorldPay 3-year Contract: Year 1 Year 2 Year 3 $295 $195 $95 You will receive a notice more than 90 days prior to the end of the 3-year contract asking you whether you want to continue on an annual basis on the same terms as the Fees & Commitments in Year 3.

28 Data Available to You via iphone Ability to retrieve a transaction Weekly, monthly, annual sales data Great tool to track all of your electronic sales

29 Data Available to You Online Ability to retrieve any and all transactions Run reports as you need them Check the status of your sales at anytime

30 Purchase Terminal Program If don t qualify for this free terminal program, there are other options for you to consider. Depending on your needs, you can still qualify for the nationally negotiated rates and obtain the equipment that is right for you. We can also help you determine which equipment and processing package best fits your needs.

31 MarketLink TM Purchased Equipment Costs Option Description Equipment Cost A B Full equipment package iphone, reader, printer Reader & Printer Bring Your Own Device Option* $1,963 $689 C Vx610 Wireless Terminal $650 D Vx520 Wired Terminal $225 *must be Apple ios 6.0 or above device as of May

32 MarketLink Terminal Program: Fees & Commitments (Not Eligible for USDA Funding) Option Description Year 1 Year 2 Year 3 A / B / C / D Annual fee for WorldPay processing $120 $120 $120 A / B NDG License Fee for $100 $100 $100 MobileMarket+ A / B Transaction fees SNAP: 15 cents per transaction Credit & debit: 1.79%** of sale plus 15 cents C Data Cost $19.95 / month C Transaction fees Additional $0.05 per transaction **For qualified transactions

33 MarketLink TM Early Termination Fees Early Termination Fees to exit WorldPay 3-year Contract: Year 1 Year 2 Year 3 $295 $195 $95 You will receive a notice more than 90 days prior to the end of your 3-year contract asking you whether you want to continue on an annual basis on the same terms as the Fees & Commitments in Year 3.

34 Funding from USDA only available until September 30 th. This is the ONLY smartphone-based allin-one technology available. Future capabilities: ewic Loyalty / Incentives This is not a short-term solution but rather a long-term improvement. Once you receive the equipment it is yours to keep. W H Y N O W?

35 Information on Website Eligibility Assessment Step-by-Step Details on each step Sample Completed Forms Informative Videos Contact information for assistance Upcoming Events where you can find a MarketLink Representative

36 MarketLink Contacts: Phone: Amy Crone

37 An Introduction to MarketLink: Are you eligible to receive a free SNAP/EBT system for your market? August 13, 2014 Sara Berney, Executive Director Wholesome Wave Georgia

38 Wholesome Wave Georgia Mission = Create access to healthy, locally-grown food for all Georgians Double Supplemental Nutrition Assistance Program (SNAP) Benefits across network of 23 markets in Georgia No Georgia Farmers Market Association Wholesome Wave Georgia (WWG) provides technical assistance to Farmers Markets state-wide

39 Wholesome Wave Georgia s Role with MarketLink Liaison between Farmers Markets in Georgia and MarketLink Farmers Markets come to WWG and request help getting set-up to accept SNAP WWG directs Farmers Markets to MarketLink WWG has not applied for MarketLink funds

40 Motivation to Sign-Up for MarketLink Technical difficulties with other Electronic Transaction Benefits (EBT) machines Low transaction rates Machine that functions effectively

41 Signing-Up with MarketLink All Farmers Markets accepting EBT for the 1 st time are eligible for FREE MarketLink machine Interested Farmers Markets take MarketLink eligibility assessment Sales representative walks Farmers Market through application and submits application BIG Success in Georgia!

42 Receiving Your MarketLink Machine Challenges MarketLink is a new process and lots of people are involved! MarketLink, WorldPay, Novodia Not all markets received machine in 2-3 weeks Some applications were not followed up on Set yourself up for success Set expectations Review Tips & Tricks on MarketLink website Ask for the contact information of your sales representative

43 Implementation and Preparation Planning for implementation Who will be in charge of EBT, credit and debit transactions at the market? Where will MarketLink be set-up? How will you explain MarketLink to farmers and market staff? Will you have a token system?

44 Questions? MarketLink Phone: Amy Crone FarmersMarketCoalition.org WholesomeWave.org

45 MarketLink TM Terminal Program Option Description USDA Program Cost (Free to Eligible Farmers Market or Farmers) Individual Cost A B C Full equipment package iphone, reader, printer Reader & Printer Bring Your Own Device Option* Vx610 Wireless Terminal $1,963 $689 $650 D Vx520 Wired Terminal $225 *must be Apple ios 6.0 or above device as of May 2014

46 MarketLink TM Terminal Program: Fees & Commitments Option Description Year 1 Year 2 Year 3 A / B / C / D Annual fee for payment processing $0 $120 $120 A / B A / B / C / D A / B License Fee for MobileMarket+ Transaction fees Wireless Data Service (2 yrs) $0 $0 $100 SNAP: 15 cents per transaction Credit & debit: 1.79%** of sale plus 15 cents $0 $0 C Data Cost $19.95 / month C Transaction fees Additional $0.05 per transaction **For qualified transactions

47 MarketLink TM Purchased Equipment Costs Option Description Equipment Cost A B Full equipment package iphone, reader, printer Reader & Printer Bring Your Own Device Option* $1,963 $689 C Vx610 Wireless Terminal $650 D Vx520 Wired Terminal $225 *must be Apple ios 6.0 or above device as of May

48 MarketLink TM Early Termination Fees Early Termination Fees to exit WorldPay 3-year Contract: Year 1 Year 2 Year 3 $295 $195 $95 You will receive a notice more than 90 days prior to the end of your 3-year contract asking you whether you want to continue on an annual basis on the same terms as the Fees & Commitments in Year 3.

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